ConventionsConventions

Representation of the bandsRepresentation of the bands

After looking at three different music videos of the same After looking at three different music videos of the same genre, I have found that bands within this genre are genre, I have found that bands within this genre are

represented in a very similar way. Throughout the video, represented in a very similar way. Throughout the video, they will be portrayed as almost ‘heroes’ who in turn they will be portrayed as almost ‘heroes’ who in turn

save people from becoming identical to one another. All save people from becoming identical to one another. All the videos show how they can stay individual no matter the videos show how they can stay individual no matter

how many people try to stop that.how many people try to stop that.

ConventionsConventions

Also, I have found that, in all the videos, the artists are Also, I have found that, in all the videos, the artists are both represented as musicians but also as ordinary people. both represented as musicians but also as ordinary people. For example; during the live shots the bands are shown to For example; during the live shots the bands are shown to

be very professional and enthusiastic when it comes to be very professional and enthusiastic when it comes to their work, and, when in the fictional shots, the band is their work, and, when in the fictional shots, the band is

shown to be playful and immature, anchoring the idea that shown to be playful and immature, anchoring the idea that they all wanted to represent within their video; they are they all wanted to represent within their video; they are

the same as every other person their age.the same as every other person their age.

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EditingEditing

In all the videos that I have analysed, the synchronicity In all the videos that I have analysed, the synchronicity of the editing seems to be very precise. For example, the of the editing seems to be very precise. For example, the pace of the cut in each of the videos seems to completely pace of the cut in each of the videos seems to completely

equal the pace of the music that is being played. equal the pace of the music that is being played. Similarly, at the end of all the videos the cuts seem to be Similarly, at the end of all the videos the cuts seem to be almost identical due to the fact that, in all the songs, the almost identical due to the fact that, in all the songs, the

pace of the music begins to speed up. pace of the music begins to speed up.

Because of this, all the videos feature a montage of the Because of this, all the videos feature a montage of the band mucking around and behaving as they normally band mucking around and behaving as they normally

would at the very end, before using the camera to would at the very end, before using the camera to slowly zoom out on the band as the last note begins to slowly zoom out on the band as the last note begins to

fade out.fade out.

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ConventionsConventions

Studio shots vs. fictional shotsStudio shots vs. fictional shots

In all the videos they use a mixture of live and fictional In all the videos they use a mixture of live and fictional shots, and I believe that this has been done to show both shots, and I believe that this has been done to show both

the professional live and personal lives of the band the professional live and personal lives of the band members, as it shows them at work, but also them having members, as it shows them at work, but also them having

fun.fun.

VS.VS.

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I also believe that it has been done so that the video can I also believe that it has been done so that the video can represent the narrative, but also to allow the audience to represent the narrative, but also to allow the audience to

see the band within their comfort zone. The use of fictional see the band within their comfort zone. The use of fictional scenes also helps the band sell more of their music scenes also helps the band sell more of their music

because, if you make a memorable video, then people are because, if you make a memorable video, then people are going to remember the song as they associate it with the going to remember the song as they associate it with the

video. video.

VS.VS.

ConventionsConventions

Narrative?Narrative?

I have found that, within all the videos that I have looked I have found that, within all the videos that I have looked at, the storyline of the song has been used by two of them at, the storyline of the song has been used by two of them but has been interpreted in different ways. For example, but has been interpreted in different ways. For example, Save It For the BedroomSave It For the Bedroom, is about a girlfriend cheating, , is about a girlfriend cheating, and the video is all about people trying to solve their and the video is all about people trying to solve their

problems on a chat show, problems on a chat show,

and and Poppin’ ChampagnePoppin’ Champagne is about falling to the celebrity is about falling to the celebrity lifestyle of partying and drinking, whereas the video is lifestyle of partying and drinking, whereas the video is

about how the band have not succumbed to the about how the band have not succumbed to the stereotypical lifestyle and have instead stayed stereotypical lifestyle and have instead stayed

themselves.themselves.

ConventionsConventions

ConventionsConventions

However, Blink 182 do not use their narrative in any However, Blink 182 do not use their narrative in any sense; sense; All the Small ThingsAll the Small Things is about a girlfriend, whereas is about a girlfriend, whereas the video is all about making fun of other stereotypical the video is all about making fun of other stereotypical

bands.bands.