Genre ConventionsIndie, country and rock

Indie Genre Convention

sTo express the indie conventions I am using the

Ed Sheeran song ‘Give me Love’.Lighting- The lighting used in this particular video seem to be dim which matched the conventions

of most indie videos. In this case the lighting matches well with the depressed mood of the

main character. Costume- The costume colours correctly match

that of the song they are neither too bright or too dark. The clothes are rather loose fitting which is

fitting with that of the indie genre.Props- The main prop used in this particular video

is the cupids bow, arrow and wings, however these break the usual conventions, but to in keep with conventions they have used human figures,

which can be considered usual of this kind of video.

Country Genre

ConventionsFor an example of a country song I will be

using Taylor Swifts ‘Our Song’. The lyrics of a country video tend to tell a story so often he

music videos are narrative, which this video is, usually the lyrics tell a story of the hardships of life or hardships in love which once again

this video does do.Generally these kind of music videos are set in

the countryside amounts the greenery however Taylor breaks these conventions by filming her in a bedrooms setting. Usually the

hair and make up is very natural but again Taylor breaks convention in this area with

rather heavy make up and clearly styled hair.

Rock Genre Convention

sThe song I am using to demonstrate the

rock genre conventions is Blink-182 ‘Stay Together for the Kids’.

Lighting- The lighting used in rock videos tends to be quite dark to match the tone of the music, in this video the lighting is very

dull which matched well with the video. The set in this video is a big draw as it is set in a demolished house giving a very grungy feel.

Costume- Costume for rock artists tends t be dark baggy clothes as this is a general

rock fashion and suits the music well.Props- Often rock bands will produce

performance videos so common props to see are the instruments the band will use.