Content development and marketingfor digital pr

Yinka Olaito

Michael Sage Digital media Inst

[email protected]

Hunter/Gatherer:

Agrarian(food-Mechanized/scientific-16th-19th)

• Industrial. Steam, iron, - mid 1800s

Manufacturing & communications-early 20th century.

•Service-meet needs: mid 20thcenturywww.michaelsageng.com

Information age(digital revolution)= conversation powered by technology

www.michaelsageng.com

Content =backbone


Life force that powers the connectionwww.michaelsageng.com

without connection, brand’s effort is wasted


Good + great + creative content is critical


Strategy &Planning

Creation

Marketing &

distribution

Management& Curation


Purpose

TargetIdentity


qualityMobile

compatibility

keyword research

quantity

Search Engine

focussed content

what works for you


Central HUB

t

y

i

F


Google trend

Trend Search

ForumsIndustry/Association Sites

Blog Pulse


Great Content Creation

Value-AddedFocus,

Relevance. target


Great Content has …

Connection

Attract +Convert

Effective marketing


Effective Content…

Amplifies brand’s

TonePersonality


Great Content …

StorytellingCopy& design balance

Third party

validation

Content Marketing

Sharing tips/advice

Convert prospect

Customers-loyalists

Value-added information

Loyalists-Advocates


Relevance

CurrencyFrequencywww.michaelsageng.com

No interruptionwww.michaelsageng.com

Create Something to Talk About

Disruptive Marketing:

The Specialized Angel

1,125 blog posts260k google hits53 facebook group members

http://www.flickr.com/photos/kwc/127795364/www.michaelsageng.com

Content

Marketing

Design

usability

Respect: Forum & PEOPLE

Avatar


Home Depot & CollegeGamewww.michaelsageng.com

Sept 11 & AT&Twww.michaelsageng.com

BasketMouth(Bright Akpocha)www.michaelsageng.com

Ask ‘Wendell”www.michaelsageng.com

Photo: especially childrenwww.michaelsageng.com

BLENDTEC


D’Banj-Oliver Twist


Website: www.michaelsageng.com

Email: [email protected]/[email protected]

Skype: Yinkaolaito

FaceBook: Yinka Olaito

LinkedIn: OlaitoOluyinka

Tel: 234 7061194389


Content development and marketingfor digital pr

Business

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