Hunter/Gatherer:
Agrarian(food-Mechanized/scientific-16th-19th)
• Industrial. Steam, iron, - mid 1800s
Manufacturing & communications-early 20th century.
•Service-meet needs: mid 20thcenturywww.michaelsageng.com
Information age(digital revolution)= conversation powered by technology
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Content =backbone
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Life force that powers the connectionwww.michaelsageng.com
without connection, brand’s effort is wasted
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Good + great + creative content is critical
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Strategy &Planning
Creation
Marketing &
distribution
Management& Curation
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Purpose
TargetIdentity
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qualityMobile
compatibility
keyword research
quantity
Search Engine
focussed content
what works for you
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Central HUB
t
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i
F
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Google trend
Trend Search
ForumsIndustry/Association Sites
Blog Pulse
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Great Content Creation
Value-AddedFocus,
Relevance. target
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Great Content has …
Connection
Attract +Convert
Effective marketing
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Effective Content…
Amplifies brand’s
TonePersonality
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Great Content …
StorytellingCopy& design balance
Third party
validation
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Content Marketing
Sharing tips/advice
Convert prospect
Customers-loyalists
Value-added information
Loyalists-Advocates
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Relevance
CurrencyFrequencywww.michaelsageng.com
No interruptionwww.michaelsageng.com
Create Something to Talk About
Disruptive Marketing:
The Specialized Angel
1,125 blog posts260k google hits53 facebook group members
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Content
Marketing
Design
usability
Respect: Forum & PEOPLE
Avatar
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Sept 11 & AT&Twww.michaelsageng.com
BasketMouth(Bright Akpocha)www.michaelsageng.com
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Ask ‘Wendell”www.michaelsageng.com
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Photo: especially childrenwww.michaelsageng.com
BLENDTEC
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D’Banj-Oliver Twist
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Website: www.michaelsageng.com
Email: [email protected]/[email protected]
Skype: Yinkaolaito
FaceBook: Yinka Olaito
LinkedIn: OlaitoOluyinka
Tel: 234 7061194389
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