On Digital PR
Transcript of On Digital PR
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On Digital PR
Jason Wu 20130410�
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WHAT What is digital PR?
WHAT
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WHAT
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PR Building awareness, credibility and goodwill. Building presence and gaining the understanding/support of stakeholders. Creating a favorable operating climate.
WHAT
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Digital PR Creating an online presence that reflects who we are/ what we stand for/ what we do and developing the favorable operating climate. Developing strong relationships with all the players in the online social graph. Major Tools: SEO, content marketing, social media, websites, blogs, online media coverage.
WHAT
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WHY Why? Why ask? Why not?
WHY
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Welcome to the real world, it’s digital.
WHY
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WHEN Time flies…
WHEN
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WHEN
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WHEN
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1995 2000 2004 2013
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WHERE Beyond media…
WHERE
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WHERE
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Listen and talk to the world, not the press.
WHERE
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WHO Who are the players?
WHO
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WHO
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WHO
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Those who care about the stories.
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HOW The major tools…
HOW
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Positioning
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Content Marketing
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Social Media
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SEO
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Websites
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Blogs
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NEXT What’s the next?
NEXT
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Screens P.O.E.M. Influencers Fan-women Small but powerful
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Knowledge is power. Keyword-rich web content. Communicate for the Web 2.0 age.
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Decision Your primary focus?