PR Past & Future - Digital PR is Dead
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Transcript of PR Past & Future - Digital PR is Dead
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2003
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Ten years ago…
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Ten years ago…
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2003-2012
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The last 10 years
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2013
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Digital PR
is Dead
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Published Last Week (Wiley 2013)
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“Digital PR is Dead? That isn’t a chapter that’s a tweet”
ROBIN WILSONSocial Media Director McCann Erickson
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Social Media is new
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Wrong
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Digital is mainstream
…as of 2011
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There is nothing new about it
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Tom Standage
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Tom Standage’s analysis of impact of The Telegraph
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Information Overload
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Sounds quite familiar doesn’t it.
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If digital is just an evolution and all communications is now digital there is little point in using the
word. Digital communications is just communications.
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The next 10 years
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PR will rediscover broadcast media
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Data will become more of a PR commodity
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Facebook will decline
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Is a trend already underway ?
US Facebook users – January 2013 UK Facebook users – January 2013
Share price fell by nearly 3% After they announced ‘Graph Search’
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Google+ will rise
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LinkedIn will become a major player
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End of Spin
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The proof is out there…
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One final prediction…. …although its not really about PR
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Subtitles in (Nordic Noir) TV series will get bigger
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Prime Minister can you tell us why the subtitles are so much bigger in the second series?
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