CONCEPT PITCHRobert Schwartz

Area Observations

Luxury housing located across the street from lower income apartments, duplexes

Park, creek, forest destroyed for housing development. Pollution abounds.

Representative of many similar projects throughout Fairfax city/county.

Area Observations Continued Housing complex on Main Street,

constant traffic in cars and on foot New housing very close to lower

income residences Within walking distance of local

courthouse/police station

Project Specifics

Primarily in protest of wasteful construction (more expensive housing)

Environmental issues secondary(prefer natural environment to high income housing, especially given its location)

Content of Design

Juxtaposition (in this case, of Christ with Smokey the Bear)

Easily identifiable characters Easily digestible message, doesn’t

require much time to read or understand

Minimal text; one word at most.

Content of Design Continued Greyscale or black and white;

minimal color Minimalist design in final product “Short and sweet” message

communicated as efficiently as possible

Target Audience

Anyone who will listen Preferably those willing to make a

change; voters, city council members, contractors, housing developers, etc.

Anyone who will get mad about it

Risk Analysis

Proximity to police in installation Conflict between painting/greyscale Current work feels “too busy” Perfectionism