Whiskered

Meet

WhiskeredThe Mission“For men who value their personal appearance as a part of their identity, Whiskered Magazine engages men with a rugged style that’s fit for the modern world. With our unique and specialized content, we can help every man who wants to solidify his sense of self through personal presentation, style and appearance. ”

The AudienceThe reader is a man in his mid 20s to early 30s who has an upper middle class job and time in his day to spend grooming his face. The readers either have a sense of style that they’re looking to upgrade or change, or they have basic style and are looking for a place to start building. The reader either has a beard or wants a beard.

Why

Whiskered?

“New retail concepts, such as creating more product sampling opportunities, can also help increase men’s engagement and spending in this market.” - Mintel (2014)

Why

Whiskered?

What Makes

WhiskeredThe Aesthetic

WIt’s important that the Whiskered Brand emulates clean & simple design in order to highlight a mix of great photography, illustrations and graphics without overwhelming the content.

Typefaces Titles/Headers: Bebas Neue Body Content: Proxima Nova

Color Palettes:Palletes are made up of neutrals and earth tones and their complementary colors as accents. Palletes may rotate with each issue.

Imagery

The content lends itself to great photos & simple graphics and imagery to contribute to great content.

What Makes

WhiskeredThe Cover: Readers will enter their beard photos into a contest via social media and other readers will vote on the best beards. The winner will be featured on the cover of the next month’s issue.

Exclusive Content: Exclusive tablet only content will include a mix of Features, Product Reviews & How-Tos about: ›› Beards & Beard Styling: Moustache & Beard Maintenance, Types of

Razors, Waxy Whiskers (products), Beard Health, Beardspiration

›› Beard & Barber Shop Culture: Beard Competitions, Bearded Celebrities,

‘Why Women like Beards’, Playoff Beards

The Tablet Mag

W

What Makes

Whiskered WSecrets of the Straight RazorWhat to look for, What to expect, What to do

Author Name

Image

Related video content (how-to video)

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Reviews for nearby barbers

Reviews for nearby barbers

Reviews for nearby barbers

Image/visual

Enter your zip code to find great barbers near you

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Beard-Friendly Barbers Find

What Makes

Whiskered WThe Beard Box

›› The Beard Box integrates the product reviews within the magazine into the physical realm. Readers have the opportunity to sample each of our reviewed products that month via the magazine feature or the website.

›› Readers will know what will be within their subscription box. Non-readers can order a subscription box as well, but will not know what the subscription box contains each month.

About Digital Downloads Whiskers Products The Beard Box Gallery

What Makes

Whiskered

Content: Whiskered.com will include: ›› A few free articles from that month’s issue Beard products, beard stories ›› Information about the Whiskered brand History, contact information ›› Sponsored Content regarding products ›› “Beard Box” Ordering ›› Links to downloads for both Whiskered magazine & the Get Whiskered App.

The Website

Whiskered

What Makes

WhiskeredThe Website

Home Page Article Page

WWhat Makes

WhiskeredGet Whiskered

What’s the plan for

WhiskeredMagazine Subscription›› 12 issues per year›› $3.99/ month individual issues›› $2.99/month with subscription-

Billed $35.88 all at once

Potential Advertisers

Alternative Revenue Streams›› Subscription box›› Sponsored content on web›› Web banner ads/in article ads›› Beard Socials/events›› Beard competitions judged by professionals

for best beard

The Business

Why digital works for

WhiskeredDigital strategy

Taking Advantage of Cross-Platforms›› By taking Whiskered beyond just a tablet magazine, we’re able to create an entire digital experience for our users, contributing valuable content to the community.

Use of Social Media›› Engaging our readers on social media platforms gives an additional dimension to our digital experience.›› Instagram: Users can post and tag their beard pictures to enter the cover beard competition.

Opportunity for Interactivity›› Whiskered integrates interactivity into multiple facets of the magazine.›› How-to Videos- To provide better content for beard beginner readers, Whiskered embeds their video content directly into the articles›› Best Barber Finder- The Barber locater is interactive within the magazine. User generated reviews curated by Whiskered also allow for users to contribute and create more authentic reviews.

Whiskered