Concept PitchDYLAN & JOE

Company Title

Our TalentTalent Biography:Name: Josh CousansAge: 17Height: 6 footWeight: 12 stoneNationality: English

Has had previous model work.

Target audience

Our target audience is in the age range of 16-30. this is because the song is about a situation had by many people in this age range, relationships, loneliness and coping with these issues is portrayed through an 18yr olds mid as the song was written by one.

The song features some slang that is specific to this age range and even smaller IE 15-25.

the genre also contributes to our target audience as the song is under the umbrella of hip-hop which generally isn’t too popular with people over 30, even more so as our song isn’t that mainstream and sounds more underground which narrows it even more.

and finally our costume mood board has been heavily inspired by youth culture which again fits the audience.

The locations we are filming

This is the studio we will be filming at on the first day.(17 Northpole road W106BF).

Example of one of the areas we will be shooting at on the 2nd day. Its in the same area as the studio

Recce shots of the studio I went to the studio where we will be filming our music video and took some recce shots to

get some inspiration for shots and to make the final decision to definitely film their.

I especially like this section of the studio because although it is full with stuff now, By the time we start to film it will be empty like a white box.

Screen testing our talentThese are some pictures we produced to see how our talent looks behind the camera.

https://youtu.be/HbxP1zZTbUk

Annotating the lyrics to our chosen song

Annotating the lyrics to our chosen song

Annotating the lyrics to our chosen song

Annotating the lyrics to our chosen song

have a listen to the song here!

By Joe & Dylan