Company Blogging

Why bother?

Demonstrates thought leadership

Demonstrates breadth of talent

Helps to hone our points of view

Leads to conversations with clients

Practice what we preach

Our competitors and sister agencies are doing it

Do

Write in a human tone of voice

Use meaningful titles (how will it be read? Indexed?)

Check back to see if anyone’s left comments

Link to other sites

Be passionate!

Give credit where it’s due (projects, etc.)

Syndicate and re-use text

don’t

Post “look what I’ve found” posts without insight

Worry about the length of posts

Write about specific clients or projects without getting clearance

Change the post afterwards (without saying why)

Hesitate to ask for help!

Thanks