Blogging 101 For Your Company or Career
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Blogging for your company or career Lance Haun, Community Director, ERE Media
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Transcript of Blogging 101 For Your Company or Career
Blogging for your company or career
Lance Haun, Community Director, ERE Media
Write down this URL:http://rehaul.com/about/reso
urces
This will have a copy of this presentation plus videos and
other resources to help
Also, feel free to:
Speak up, ask questions and generally cause trouble
Former HR pro(Seven years)
Current blogger(Rehaul.com)Community
director(ERE Media)Writer for TLNT.com
(New HR pub)Northwest
native(Go Cougs)
What is blogging?
Why is blogging popular?
Maybe you shouldn’t blog
Maybe you should blog
What’s your goal?
Only nerds blog?
Here are a couple questions to ask:
Who am I blogging for? Myself? My company?
Do I have a message I want
to share?
Is there an audience?
How long will I commit for?
Blogging for “The Man”
Serious Considerations
Is your company prepared?
Do you have an enticing offering?
Are you ready to be the brand?
Work with other departments
Blogging for
yourself
Career Level (Early, Mid, Late, Transitioning)
Time commitment
Company support
What’s your message?
Advantages: Fame and Fortune
Disadvantages: No life?
Have a plan and commitment
How do I get started?
Try it out: Wordpress
Try it out: Blogger
The Next Level: Self-Hosted
Company? IT can help (maybe)
Getting serious? Take it up a notch
Subscription: RSS and E-mail
Twitter, Facebook, and Other Bloggers
Traditional Marketing
What do you write about?
Write about your company
Culture Conversation
Don’t make it boring! (Most are)
If you are blogging for yourself…
Show expertise
Share the love
Monitor and measure
Where can you go?
Promote your company
Promote yourself
Raise awareness about your company
Raise awareness of you
Magnify your impact
Ultimately: Do your job better
Image creditshttp://www.flickr.com/photos/37996644096@N01/5279903/http://www.flickr.com/photos/60648084@N00/2462966749/http://www.flickr.com/photos/11154980@N04/1322023178/http
://www.flickr.com/photos/doug88888/3843456676/
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/http://www.flickr.com/photos/7578081@N07/2293376525/http://www.flickr.com/photos/95459528@N00/7340412/http://www.flickr.com/photos/10944535@N08/2230236391/http://www.flickr.com/photos/93777901@N00/3147981711/http://www.flickr.com/photos/27590002@N04/4660452869/http://www.flickr.com/photos/64937321@N00/2719683566/http://www.flickr.com/photos/95492938@N00/4885054202/http://www.flickr.com/photos/11186622@N00/188634413/http://www.flickr.com/photos/49502967468@N01/1030811077/http://www.flickr.com/photos/11599314@N00/688731764/http://www.flickr.com/photos/34342620@N06/3294528691/http://www.flickr.com/photos/8085704@N05/3650939560/http://www.flickr.com/photos/70321513@N00/95757299/http://www.flickr.com/photos/33472412@N00/1696964330/http://www.flickr.com/photos/40658682@N05/3906993804/
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