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Transcript of Company blogging
- 1. Company Blogging
- 2. VIDEO
How to Build Your Business Using Blogs
Featuring Darren Barefoot, blogging
Expert and author of Friends with Benefits
- 3. What is a blog?
Shortened form of weblog or web log
Informal exchange of thoughts and ideas
Authoring a blog, maintaining a blog or adding an article to an existing blog is called blogging
Individual articles on a blog are called blog posts, posts or entries
A person who posts these entries is called a blogger
- 4. Why Should Companies Blog?
Blogs are great for search engine marketing
Blogs build and brands your company to be a thought leader in your industry
Blogs are great crisis handlers
Blogs help to engage customers in conversation, and help in building relationships
- 5. Why Should Companies Blog?
Put a human voice to a company
Show the world that you have nothing to hide
Customer service and feedback
Blogs are a differentiator
Encourages you to find out what others are saying about you
Find better ways to satisfy their customers needs.
- 6. Purpose | Objectives
The goal you should be looking to achieve is not increased sales revenue or a measurable productivity increase.
Instead, what youre looking to do is capture the conversations that typical occur in the hallways between meetings, the short yet invaluable lists of to dos that go along with any project, the random thoughts and insights that come to us throughout the day but usually end up getting lost somewhere between checking the morning email and the three hour long sales meeting.
James Snell, IBM
- 7. How To Blog
Titles: Most Important for SEO
Mistake: Going cute with the title
Example: Computer Chat vs. Laptop Computer
Keyword Content: Think about the words people use to find Landmark Group and write those words in your copy
Mistake: Too broad, Not Sticking with Content that Engages the Reader, Overstuffing Keywords
Content Volume: Its a story: Share stories that occur every day at Landmark Group
Mistake: Over thinking every post, Not utilizing enough people in the organization as bloggers
- 8. How To Blog
Call to Action: Bring New Customers/Clients
The Goal is a Relationship
Every blog in your system is an opportunity to take a searcher to the next step in forming a potential relationship.
- 9. Topics and Content
You can either interview them about their area of expertise
or do a profile piece on them as an individual.
if you are pushed for time why not record the interview as audio or video?
The emphasis of such posts should be on identifying problems and demonstrating how they can be overcome through an example.
Audio and video combined with photography can be a great way of communicating information, whether it is giving a tour of your facilities or a way of capturing an event you are running.
Whether you are running conferences, workshops
Commentary respond to what others have written on the web
- The focus should always be on the reader and not on the organization.