Company Blogging Presentation By Yu Kai Chou

Building Your Brand with Your Company

Blog

What is Social Media

What is Social Media

Everyone can be a publisher

Platforms

Platforms

And hundreds more

Power of Social Media

One salesperson

Salaried


Not trusted by customers


Thousands of salespeople


Free


Trusted by customers


Word of “Text”

Brand

Joe1200 Friends on Facebook

900 Followers on Twitter

500 Followers on Friendfeed

3000 Readers on Blog

300 Subscribers on Youtube

Word of “Text”

1200 Friends on Facebook




Potential Millions


Word of “Text”

1200 Friends on Facebook





Potential Millions

Social Media helps brands reach more people faster at very little

cost

Keys to Success

•MUST engage

•Have a focus

•Be interesting

•Be different, even controversial

•Be helpful

•Be personal and authentic

Branding through Blogging

What is a Blog?

Popular Blog Platforms

Advantages of having a blog

•SEO Boost for your site

•Engages your community

•Builds trust

•Establishes thought leadership in your field

•Becomes a go-to place for your niche

•Eventually leads to higher sales and lasting brand

Blogging for your Company

•Blog about news and info in your industry

•Become the go-to place for related knowledge

•DO NOT just talk about your company

•Don’t be overly professional. Show personality

•Listen to your market by asking questions

Promote your siteBuild relationships with bloggers through comments

Use social media sites like Twitter & Facebook

Use content discover sites like Digg & Stumbleupon

Don’t use SEM(unless for direct sales), use SEO

Put your blog url in your email signature and bizcard

Interlink between articles and other pages

SEO TipsIdentify your keywords

Include the right Meta-info

Populate the keywords with H1, H2, H3 or Bold

Update regularly (ideally twice a week)

Use text-friendly URLS

Host the blog on the same domain

Solicit links from other sites

Keys to Success•Stay consistent on a theme for

focus

•Update regularly

•Be persistent

•Keep SEO in mind

•Write timeless posts

•Build relationships with other bloggers through Twitter and Commenting

•Respond to every comment

AnalyticsEvery audience is different, optimize for

your own

Useful stats: unique visitors, time on site, returning vs new visitors, sources of traffic, popular posts

Don’t be fooled by the sheer numbers

Goal is to increase direct traffic and time on site

See what works and focus on those

Set Analytics Goals for blog-led leads

Social Media Marketing through

Blogs•Locate the influencers in your niche

•Advertise on their blogs

•Have them write product reviews

•Sweet spot: 7000-50,000 in traffic

•Find blogs with no other banner competition

•High ROI if done right

Good company blogs•37Signals Blog (37signals.com/svn)

•WineLibrary Blog (tv.winelibrary.com)

•Zappos.com (blogs.zappos.com/blogs)

•Alice.com (company.alice.com/)

•Viralogy (viralogy.com/blog)

Monetizing your blog

•Generally need very high amount of traffic a month to earn “sizable” income

•Affiliate Ads

•Banner Ads

•Consulting

•Product Reviews

•Sell Products (such as ebooks)

Always Remember•ENGAGE your audience

•Stay focused

•Show personality

•Update consistently

•Be interesting

•Be helpful

•Be persistent

Thank you. Truly.

@Yukai_Chou

Company Blogging Presentation By Yu Kai Chou

Technology

Transcript of Company Blogging Presentation By Yu Kai Chou