Communicating in an Era of Self-Validating Facts at SXSW
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Transcript of Communicating in an Era of Self-Validating Facts at SXSW
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COMMUNICATING IN AN ERA OF SELF-VALIDATING FACTS
Margot Bloomstein
@mbloomstein
#factstalk
SXSW 2017
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Is the media our magic mirror?
©Cayuga Productions and CBS
@mbloomstein | #factstalk
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We see an accurate reflection:
our internal truths trump external data
©Cayuga Productions and CBS
@mbloomstein | #factstalk
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If this is the post-fact era,
when was the fact era?
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Rudy Giuliani, August 15, 2016, Youngstown Ohio Trump Foreign Policy Speech
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Rudy Giuliani, August 15, 2016, Youngstown Ohio Trump Foreign Policy Speech
Inaccurate, but not inconsistent.
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©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
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©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
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©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
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©Scott Olson Getty Images
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©Scott Olson Getty Images; excerpt from August 15, 2016 foreign policy speech
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©Scott Olson Getty Images; I’m paraphrasing, but c’mon.
All these things are true
even if they didn’t happen.
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©Justin Lane European Pressphoto Agency; excerpted from https://nytimes.com/2017/01/30/technology/donald-trump-social-networks-protests.html
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Consistency is an internal metric.
Does this information align with my
viewpoint?
@mbloomstein | #factstalk 15
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Consistency is an internal metric.
Does this brand make me feel good
about myself?
@mbloomstein | #factstalk
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History isn’t memory,
accuracy isn’t consistency—
@mbloomstein | #factstalk
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History isn’t memory,
accuracy isn’t consistency—
and inconsistency didn’t cause
Trump to lose MORE.
@mbloomstein | #factstalk
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©Chip Somodevilla—Getty Images; Fox News Sunday
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©Politico
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We see what we want to see
©Cayuga Productions and CBS
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Trust emerges not from honesty, but
from consistency—with how we believe
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Validation Deliberation
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Courage in our convictions
Empirical proof
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“Feels right” is accurate >
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©Cayuga Productions and CBS
@mbloomstein | #factstalk
Does inner confirmation bias replace
outward faith in the institutions we
traditionally trusted as arbiters of truth?
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Insert gut check cycle image Can we blame the Right Wing Media?
©Fox News
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Insert gut check cycle image Coached skepticism? False equivalency?
©Fox News
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Insert gut check cycle image
©CBS
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Insert gut check cycle image
©National Enquirer
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Insert gut check cycle image
©Mary Ann Chastain, Associated Press
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Media may not hold people accountable,
but they can hold US accountable to our
own internal beliefs, values, & identities.
@mbloomstein | #factstalk
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©Jana Birchum for The Austin Chronicle; from March 12, 2017 panel Good Night and Good Luck: Media in Election Years at SXSW
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What can we do to shift beliefs when
feelings trump facts?
@mbloomstein | #factstalk 36
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How we form our beliefs matters more
than what we believe
@mbloomstein | #factstalk
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How we form our beliefs matters more
than what we believe
@mbloomstein | #factstalk
Cultural predisposition
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How we form our beliefs matters more
than what we believe
@mbloomstein | #factstalk
Cultural predisposition confirmation bias
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Earn attention through novelty
Trojan horse on feels-right opposition
Fit new ideas to old values for relevance
@mbloomstein | #factstalk 40
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Invest in original content and reporting
@mbloomstein | #factstalk
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Couple with analysis of others’ research
@mbloomstein | #factstalk
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Host opposing viewpoints
@mbloomstein | #factstalk
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Host opposing viewpoints
©Comedy Central
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ADD OUTSIDE YOUR BUBBLE
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© Yunghi Kim, Contact Press
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Invite insight, don’t just present logic
@mbloomstein | #factstalk
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Join discussions, don’t just dole out facts
@mbloomstein | #factstalk
Blog excerpt ©Design Mom/Gabrielle Blair
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Give the opposition a seat at the table to
create new perspectives that appeal not
to what we know, but to what we value.
© YouTube
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All these things are true
even if they didn’t happen.
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Thank you!
Margot Bloomstein
@mbloomstein
http://amzn.to/CSatWork
http://slideshare.net/mbloomstein
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Margot Bloomstein
@mbloomstein
Books: http://amzn.to/CSatWork
BrandSort: http://cards.appropriateinc.com
Talks: http://slideshare.net/mbloomstein