Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable...
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![Page 1: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/1.jpg)
Communicating about the P-16 Plan for Improving Student Achievement
Indiana Education Roundtable
April 20, 2004
Adam Kernan-Schloss
![Page 2: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/2.jpg)
The Vision
From the early days of a child’s life through postsecondary education, make it possible for every Indiana citizen to acquire the knowledge, skills, and support to be successful in the 21st century economy.
![Page 3: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/3.jpg)
The Vision
Changes in:beliefs/valuesbehaviors/practices state and local policies.
![Page 4: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/4.jpg)
Phase 1 Phase 2
Development
DevelopmentRollout
Rollout
March –June 2004
July –October 2004
January 2005 –
Two phases
![Page 5: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/5.jpg)
RT RT RT RT RT
RT RT RT RT RT
RT RT RT RT
RT RT RT RT
Phase 1: “internal,” “grasstops”
![Page 6: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/6.jpg)
Phase 2: external, mass mediaJanuary 2005 launch
![Page 7: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/7.jpg)
Phase 1 goals
Raise awarenessGet all RT members on same pageBuild shared knowledge baseBuild network of key communicators: RT members and “grasstops”Begin local implementation
![Page 8: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/8.jpg)
Phase 1 key audiences: RT members, “grasstops”
Administrators (K-12, higher ed)Key staff (K-12, higher ed)K-12 school boards, college trustees, legislatorsStudent leaders (K-12, higher ed)Parent leaders (K-12, higher ed)Business leadersCommunity leaders (PreK, youth- serving groups, college access, etc.)PreK groups (childcare, doctors, etc.)Media
![Page 9: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/9.jpg)
Campaign title
Bright Beginnings, Better Futures
Start Smart, Stay SmartIndiana LearnsLearning PointsLearning 360Advantage Indiana
![Page 10: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/10.jpg)
Key messages/themes
“We must act now (urgency)”
“We can do it (build on gains).”
“These changes will benefit me.”
![Page 11: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/11.jpg)
Before
After
Pre-KElementary
SchoolMiddleSchool
HighSchool
PostSecondary
Pre-KElementary
SchoolMiddleSchool
HighSchool
PostSecondary
An integrated approach
![Page 12: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/12.jpg)
Key messages/themes-2
Our best hope for developing a well-educated workforce that keeps our economy prosperous and our communities strong.
Ensuring that all Indiana students have the knowledge and skills to succeed in the 21st century economy.
![Page 13: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/13.jpg)
Key messages/themes-3
Providing future generations with real opportunities to earn a living.
Learning after high school is a necessity, not an option.
![Page 14: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/14.jpg)
Key messages/themes-4
We’re building on a stronger foundation:Strong K-12 standards, accountabilityFrom 40th to 17th in U.S. college-going rateISTEP+, SAT, NAEP scores upImproved dropout reportingCore 40 requiredEducation Roundtable’s bipartisan consensus
![Page 15: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/15.jpg)
Key messages/themes-5Hoosiers support this agenda:81% favor mandatory kindergarten60% favor 8th grade Algebra Two-thirds* favor Core 40About two-thirds* say standards have helped improve schools some or a lotOver half* think ISTEP+ has improved schools some or a lot More than 7 in 10 think ISTEP+ holds schools accountable for achievement* Of those who’ve heard of standards or ISTEP+
![Page 16: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/16.jpg)
Key messages/themes-6
Indiana: The Learning State, not just the Hoosier state
We need to start treating PK, ES, MS, HS and college as levels of a total learning system, not separate parts
If you learn, you can earn. If you don’t you can’t. It’s that simple.
![Page 17: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/17.jpg)
68 graduate from high school
41 enter college
About 40% of these collegefreshman need
remediation
31 are still enrolled as sophomores
21 graduatewithin 6
years
Of every 100 Indiana 9th graders…
![Page 18: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/18.jpg)
Why this matters
Students who graduate from college are likely to earn $1 million more over their careers
If only 10,000 more students earned a degree a year, $250 million would be added to our economy
Every $1 invested in high-quality early education saves $7.16 in welfare, crime, ed costs
![Page 19: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/19.jpg)
Phase 1 priorities
Now to October 2004:General brochureMedia kit and outreachConference presentationsRT member Web sites, listservs, publicationsStakeholder meetingsCabinet coordinationReinvent ICPAC (I-Learn)Media and message training for RT organizations
![Page 20: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/20.jpg)
General brochure
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Phase 2 goals
Provide practical advice for parents, students, educators, caregiversPromote legislative and regulatory changes
![Page 22: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/22.jpg)
Phase 2 key audiences:All Indiana
Phase 1 audiences, PLUS
More parentsMore studentsGeneral public
![Page 23: Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cca5503460f949931a8/html5/thumbnails/23.jpg)
Phase 2 priorities
Paid advertisingEarned mediaAdvocacy campaignsStrategic public eventsTargeted and practical tools for parents, teachers, students, caregivers, etc.