Christmas in July
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Transcript of Christmas in July
#thinkppc
Christmas In July How and why you should jump start your holiday marketing now.
HOSTED BY:
#thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.
#thinkppc
Presenters
• Amanda West-Bookwalter– Account Manager at Hanapin Marketing
– Blogger at PPC Hero
– @@amanda_westbook
• Eric Couch– Senior Account Manager at Hanapin Marketing
– Blogger at PPC Hero
– @ecouch11
#thinkppc
Live Poll Question #1
How long have you been in PPC?#thinkppc
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
#thinkppc
Understand Your Arsenal
• Utilize Offer Extensions
Increases in CTR & Conversion Rate- From 2.02 % to 15.45% CTR
- From 1.52% to 11.60% conv. rate
#thinkppc
It’s a Rush, So Don’t Lose Track!
• Utilize Inventory Tracking–Automated Tracking vs. Excel–Don’t Waste Your Money–How Often To Check
#thinkppc
Live Poll Question #2
How do you manage your account(s)?#thinkppc
a) I manage it myself.b) I’m part of a team that manages it.c) I outsource my account management.d) I’m rethinking how my account is managed.
#thinkppc
Learn From Your History
• Analyze the previous year’s data to set yourself up for success this year.
#thinkppc
Learn From Your History
• Create campaign builds for peak times with suggested optimal bids in place. Give extra room for increases in competition YoY!
#thinkppc
Learn From Your History
• Don’t forget to analyze your ads for what performed best.– Pro tip: use (1000,00*CTR)* Conv. Rate to get ads
with the highest conversions per 100,000 impressions. This allows you to blend conv. rate and CTR importance into one metric.
#thinkppc
Learn From Your History
• Set the date ranges on your campaigns for starting/ending to eliminate room for run-time errors.
#thinkppc
Live Poll Question #3
When do you start your holiday campaign builds and optimizations? #thinkppc
a) During Q3b) Start of Q4c) Middle of Q4d) It never ends!
#thinkppc
Always Write for Your Audience
• Create Holiday Ad Copy Early
Previous Top Performers Shopping Day Countdown Scripts & Parameterization Specific Day Callouts
#thinkppc
Every Year is Different
• Holiday Shopping in an Enhanced Campaign World–Call Tracking–Call Extensions–Call Extension Scheduling–Budgeting for Mobile
#thinkppc
Need Help?
Would you like help with your PPC accounts and management?
I’m interested in:
o PPC Management: We handle the day-to-day management of your PPC account.
o Account Audit: We review your account for optimizations.o PPC Retainer: We handle only specific needs within your
account.o FREE Solutions Blueprint: We look at your account and
provide analysis and consultation (For accounts with $20K+ in adspend).
#thinkppc
Have more questions?
Thank you for attending Our Christmas in July webinar! #thinkppc
• Get a free Solutions Blueprint from Hanapin Marketing (for accounts greater than $20K/mo in adspend): http://www.hanapinmarketing.com/solutions-blueprint-sign-up
• Or Contact us Directly:• Webinar Feedback: [email protected]