Download - Christmas in July

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Christmas In July How and why you should jump start your holiday marketing now.

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Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.

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Presenters

• Amanda West-Bookwalter– Account Manager at Hanapin Marketing

– Blogger at PPC Hero

– @@amanda_westbook

• Eric Couch– Senior Account Manager at Hanapin Marketing

– Blogger at PPC Hero

– @ecouch11

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Live Poll Question #1

How long have you been in PPC?#thinkppc

A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years

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Understand Your Arsenal

• Utilize Offer Extensions

Increases in CTR & Conversion Rate- From 2.02 % to 15.45% CTR

- From 1.52% to 11.60% conv. rate

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It’s a Rush, So Don’t Lose Track!

• Utilize Inventory Tracking–Automated Tracking vs. Excel–Don’t Waste Your Money–How Often To Check

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How do you manage your account(s)?#thinkppc

a) I manage it myself.b) I’m part of a team that manages it.c) I outsource my account management.d) I’m rethinking how my account is managed.

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Learn From Your History

• Analyze the previous year’s data to set yourself up for success this year.

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• Identify clear date ranges of similar & stellar performance.

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• Download performance reports for set date ranges & analyze.

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• Create campaign builds for peak times with suggested optimal bids in place. Give extra room for increases in competition YoY!

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• Don’t forget to analyze your ads for what performed best.– Pro tip: use (1000,00*CTR)* Conv. Rate to get ads

with the highest conversions per 100,000 impressions. This allows you to blend conv. rate and CTR importance into one metric.

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• Set the date ranges on your campaigns for starting/ending to eliminate room for run-time errors.

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When do you start your holiday campaign builds and optimizations? #thinkppc

a) During Q3b) Start of Q4c) Middle of Q4d) It never ends!

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Always Write for Your Audience

• Create Holiday Ad Copy Early

Previous Top Performers Shopping Day Countdown Scripts & Parameterization Specific Day Callouts

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Every Year is Different

• Holiday Shopping in an Enhanced Campaign World–Call Tracking–Call Extensions–Call Extension Scheduling–Budgeting for Mobile

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Live Q&A Time!

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Need Help?

Would you like help with your PPC accounts and management?

I’m interested in:

o PPC Management: We handle the day-to-day management of your PPC account.

o Account Audit: We review your account for optimizations.o PPC Retainer: We handle only specific needs within your

account.o FREE Solutions Blueprint: We look at your account and

provide analysis and consultation (For accounts with $20K+ in adspend).

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Have more questions?

Thank you for attending Our Christmas in July webinar! #thinkppc

• Get a free Solutions Blueprint from Hanapin Marketing (for accounts greater than $20K/mo in adspend): http://www.hanapinmarketing.com/solutions-blueprint-sign-up

• Or Contact us Directly:• Webinar Feedback: [email protected]

http://www.hanapinmarketing.com/solutions-blueprint-sign-up

mailto:[email protected]