CHCH TVoriginal news programming than any other local television station in North America. With a...
Transcript of CHCH TVoriginal news programming than any other local television station in North America. With a...
CHCH started broadcasting in 1954 and is proud to be the news leader for Hamilton and the surrounding Halton and Niagara regions. CHCH produces more original news programming than any other local television station in North America. With a primetime line-up anchored by movies, news magazine shows and hit dramas, CHCH is available to over 90% of Ontario and is viewed by millions nationally each week. This year CHCH is celebrating 60 years on air!
CHCH TV Who We Are
Fall 2014 News Schedule Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday
4:00 AM4:30 AM5:00 AM5:30 AM6:00 AM6:30 AM7:00 AM7:30 AM8:00 AM8:30 AM9:00 AM9:30 AM10:00 AM10:30 AM11:00 AM11:30 AM12:00 PM12:30 PM1:00 PM1:30 PM2:00 PM2:30 PM3:00 PM3:30 PM4:00 PM4:30 PM5:00 PM Tiny Talent 5:30 PM Spin OffSquare-Off
Sportsline
Morning Live First Edition
News Now Midday
CHCH Matinee Movie
News Now
Late Night Movies
Late Night Movies
News Now
CHCH Matinee Movie
CHCH Matinee Movie
Morning Live
InfomercialsInfomercials
CHCH Matinee Movie
Over 5.4 Million Viewers Weekly Across Canada
Toronto EM 2.7 million
Ontario 4.4 million
Canada 5.4 million
Source: BBM Canada, (Sept 16/13-May 18/14) BYTD, Ind 2+, weekly reach
Over 90% Reach of Ontario
Source: BBM Canada, reach based on PPM data, 2012/13 annual 2+ reach * Hamilton/Niagara part of the Toronto EM
Hamilton Niagara* Kitchener EM
Peterborough EM Sud-NB-Tim/SSM
Ottawa EM Kingston EM Windsor EM/Essex
London EM
Toronto EM Barrie EM
Thunder Bay EM
Balanced Coverage CHCH is the only Ontario station that focuses on both the Hamilton Niagara region
(an area that encompasses 1.2 million people) and the Toronto CMA, offering balanced coverage of the entire Toronto/Hamilton extended market.
Average Minute Audience Toronto EM
CHCH Competition*
Average Minute Audience Toronto EM
Hamilton Niagara
57%
Toronto EM
Balance 43%
Hamilton Niagara
15%
Toronto EM
Balance 85%
Source: BBM Canada, Fall13/Winter14/Spring14 P2+ *Competition includes CBC, Citytv, Global, CTV, CTV 2, OMNI 1
Toronto Central Market Reach
Source: BBM Canada, Fall13/Winter14/Spring14 Age 2+
While CHCH is the dominant station in the western region of the Toronto EM, we also reach over 1.8 million viewers within the
Toronto Central Market Area each week.
Broad Appeal Programs CHCH is able to cover Toronto and the rest of Ontario with a diverse schedule of US simulcasts and popular movies that attract broad appeal across the entire province.
Average Minute Audience Prime Time Programming
Tor/Ham EM, A25-54
Prime-Time Programs That Deliver The Toronto Central Market
Average Minute Audience A25-54, % of Tor/Ham EM Coming From Toronto CMA
Source: BBM Canada, Fall13/Winter14/Spring14, Toronto/Hamilton EM
Balance of Tor/Ham EM
26%
Toronto CMA 74%
2.2
0.9
0.4 0.3 0.2 0.1
CHCH Evening
News at 11
CTV Late News
Global News at 11
CBC News at 11
CityNews Tonight/
Weekend
CP24 Live at 11
Source: BBM Canada, Hamilton Niagara region, Fall13/Winter14/Spring14
News Leader In The Western Half of Toronto EM
1.7
0.3
0.1 0.10.0 0.0
CHCH Morning
Live
Breakfast Television
(Citytv)
CP24 Breakfast
Canada AM (CTV)
The Morning
Show (Global)
CBC News Now
4.9
1.50.9
0.2 0.2 0.1
CHCH Evening
News at 6
CTV Evening
News
Global News Hour/
Weekend News
CBC News at Six
CityNews at Six
CTV Evening
News (CP24)
New
s
Morning News Hamilton Niagara Ratings
Adults 25-54
Early Evening News Hamilton Niagara Ratings
Adults 25-54
Late Evening News Hamilton Niagara Ratings
Adults 25-54
CHCH news is the only news that extensively covers the western portion of the Toronto EM, an area that consists of over 1.2 million people.
The Best of Both Worlds CHCH effectively and efficiently reaches the entire Toronto EM.
Wide appeal US simulcasts and popular movies to reach the entire
Toronto market and beyond.
Dominant news in the western portion of the Toronto EM
offering extensive unduplicated news reach.
+
Summary • 5.4 million viewers across Canada each week.
• Over 90% reach of Ontario.
• Balanced coverage of the entire Toronto EM. o Toronto centric prime-time programming and movies to reach the Toronto CMA and the rest of Ontario.
o Dominant local news to reach the western half of the Toronto EM.
CHCH Demographic Profile
Source: BBM Canada, Ontario, Spring 2014 Season-To-Date (February 17 – May 18), profile based on average weekly reach, Mo-Su 6a-12a
Demographic Avg Wkly Rch Profile %Individuals 2+ 4,395,000 100%
GenderWomen 2,422,000 55%Men 1,973,000 45%
AgeIndividuals 2-11 275,000 6%Individuals 12-17 178,000 4%Adults 18-34 799,000 18%Adults 35-54 1,233,000 28%Adults 55-64 821,000 19%Adults 65+ 1,090,000 25%
OccupationManagers/Professionals 662,000 15%Technical/Trade 318,000 7%Sales 534,000 12%Clerical/Labourer 451,000 10%Self-Employed 276,000 6%
EducationCollege+ Education 2,065,000 47%University+ Education 1,036,000 24%
Household InformationOwn Home 3,550,000 81%Kids in Home 1,392,000 32%HHI Under $30,000 585,000 13%HHI $30,000-$50,000 712,000 16%HHI $50,000-$75,000 1,057,000 24%HH Inc $75,000-$100,000 716,000 16%HHI $100,000+ 1,067,000 24%
Viewer Profile
(S-ABC) In this exhilarating cooking competition series, The Taste puts 16 culinary competitors -- who range from home cooks and professional chefs to everything in between -- in the kitchen, where four of the world’s most notable masters of the food world judge their creations based on a blind taste. In this pressure-packed contest, a single spoonful can catapult a contender to the top or send them packing.
New
Prime
The Taste New This Winter on CHCH
Starring: Anthony Bourdain, Nigella Lawson, Ludo Lefebvre, Marcus Samuelsson
Premieres: Thursday December 4th
Last Man Standing (S-ABC) Mike Baxter is the marketing director for an iconic outdoor sporting goods store. He loves to have adventures while he's traveling for work and, of course, he drives a pick-up truck. While Mike is king of the hill at work, he's the odd man out in a home that is dominated by women -- namely his wife, Vanessa, and their three daughters, 22- year-old Kristin, 17-year-old Mandy and 14-year-old Eve. After being a stay-at-home mom for years, Vanessa recently returned to the workplace and was quickly promoted (much to the dismay of her primarily male co-workers). As a result of Vanessa's increased work load, Mike is pulled into more hands-on parenting than ever before.
Starring: Tim Allen, Nancy Travis, Molly Ephraim, Kaitlyn Dever
New This Fall on CHCH
Cristela (S-ABC) In her sixth year of law school, Cristela is finally on the brink of landing her first big (unpaid) internship at a prestigious law firm. The only problem is that her pursuit of success is more ambitious than her traditional Mexican-American family thinks is appropriate. Starring: Cristela Alonzo, Carlos Ponce, Terri Hoyos, Andrew Leeds, Sam McMurray
New This Fall on CHCH
(S-NBC) Everybody wants to know more about the lives of their favorite celebrities, and this program provides all the news they could ask for. Following the ups and downs in the careers of Hollywood's top stars, viewers are given an up-close look at both the successes and the scandals. Access Hollywood has been keeping the trends and gossip in Hollywood since 1996.
New
Prime
Access Hollywood New This Fall on CHCH
Hosted by: Billy Bush, Shaun Robinson
Burn Notice
Starring: Jeffrey Donovan, Gabrielle Anwar, Bruce Campbell, Sharon Gless
Spies don't get fired; they get burned. Michael Westen has received a "burn notice". Dumped in his hometown of Miami, Florida, he's been left in the cold with no money, no job and no information. With no job history, cash or credit, he becomes a private eye with the skills he picked up as an intelligence operative. With the help of his old friend, the drinking, womanizing Sam Axe, and his gun-running, trigger-happy ex-girlfriend Fiona, he makes people's problems go away. But when he's done, Michael's biggest problem becomes finding out who burned him and trying to get back into the game.
New This Fall on CHCH
The Simpsons Now the longest-running scripted show in television history, THE SIMPSONS immediately struck a chord with viewers across the country more than 20 years ago as it poked fun of itself and everything else in its wake. With its subversive humour and delightful wit, the series has made an indelible imprint on American pop culture and the family members have become television icons. This Fall, CHCH is giving viewers the opportunity to experience the show from the beginning.
New This Fall on CHCH
CHCH is bringing back one of the longest running and most-loved shows in Canadian television history! It’s all part of our 60th Anniversary Celebration kicking off this Spring. Tiny Talent Time takes us back to a refreshing era of tap-dancing tots and pint-sized magicians sharing their developing talents, just for the fun of it.
Tiny Talent Time New This Fall on CHCH
News/Current Affairs (S-ABC) A primetime news magazine program featuring co-anchors Elizabeth
Vargas and David Muir. 20/20 combines hard-hitting investigative reports, newsmaker interviews and compelling human interest and feature stories.
Established Favourites
(S-CBS) Television’s most popular true-crime series, 48 Hours investigates shocking cases and compelling real-life dramas with journalistic integrity and cutting-edge style. 48 Hours in-depth approach has earned the program and its teams numerous awards including 3 Peabodys, 20 Emmys, 5 RTNDA Edward R. Murrow Awards and an Alfred I. DuPont-Columbia Award.
(S-CBS) 60 Minutes, the most successful television broadcast in history, begins its 47th season in September 2014. Offering hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, the broadcast begun in 1968, is still a hit in 2014. 60 Minutes has won more Emmy Awards than any other primetime broadcast, including a special Lifetime Achievement Emmy. It has also won every major broadcast journalism award over its tenure, including 18 Peabody and 14 DuPont Columbia University awards for excellence in television broadcasting.
Dramas
(S-CW) An offshoot of The Vampire Diaries, The Originals centers on the Mikaelson siblings, otherwise known as the world’s original vampires: Klaus (Joseph Morgan), Elijah (Daniel Gillies), and Rebekah (Claire Holt). The Original Vampire family pledge to remain together, but now their bonds of family are broken and Klaus reacts to an anonymous tip that someone is plotting against the family in the place they helped build, New Orleans.
Horatio Caine, a former homicide detective, heads a group of investigators who work crimes amid the steamy, tropical surroundings and cultural crossroads of Miami. Together, these investigators collect and analyze the evidence to solve the crimes and to vindicate those who often cannot speak for themselves — the victims.
An investigative drama about Dr. Temperance Brennan, a highly-skilled forensic anthropologist who works with FBI Agent Seeley Booth to assist on murder investigations, when the standard methods of identifying a body are useless.
Established Favourites
The Italian Job Stardust
White Christmas The Ten Commandments
Double Jeopardy Mission Impossible
Heartbreakers
Hotel Rwanda
Igby Goes Down
Lion for Lambs
Rescue Dawn
Lara Croft Tomb Raider; The Cradle of Life Sky Captain and the World of Tomorrow
How to Lose Friends and Alienate People
New to CHCH this Fall!
The Prince and Me The Longest Yard
Return to Me Saved
Uptown Girls Valkyrie
CHCH News Has You Covered
Morning Live First Edition (4:00am – 6:00am, multi-zone)
Morning Live (6:00am - 10:00am, multi-zone)
News Now AM (10:00am - 12:00pm, multi-zone)
News Now Midday (12:00pm - 1:00pm, multi-zone)
News Now PM (1:00pm – 5:00pm, multi-zone)
Evening News at Six (6:00pm – 7:00pm)
Evening News at 11 (11:00pm – 12:00am)
CHCH has the whole day covered starting first at 4:00am, continuing throughout the day
and into the evening, giving your customers the information they
need, when they need it.
CHCH Daily News Schedule
CHCH.com attracts key demographic target groups and delivers over 230,000 unique visitors per month.
115 117
143 139145
A18-49 A25-54 W18-49 W25-54 HHI $100,000+
Source: comScore Media Metrix, March 2014 (demographic profile – UV Index) Google Analytics March 2014 (unique visitors, page views, video views)
CHCH.com Viewer Profile Composition Index UV vs. Internet Pop.
Unique Monthly Visitors: 239,418
Monthly Page Views:
695,302
Monthly Video Views: 486,697
Females: 50% Males: 50%
Key CHCH.com Stats
CHCH.com Viewer Profile
New to CHCH.com Live News Stream
4:00am-7:00pm, Monday-Friday
Viewers can now tune into our news properties through our live stream on
CHCH.com. This provides advertisers an opportunity to engage with our news viewers on a variety of platforms and
locations.
CHCH recently launched a new rewards program that allows users to collect points for interacting with content on our website.
This provides a # of unique advertising opportunities. Please contact your sales
representative for more information.
Reach Two Generations of Movie Fans With Our Specialty Stations
Source: BBM Canada, Ontario, Spring 2014 Season-To-Date (February 17 – May 18), profile based on average weekly reach, Mo-Su 6a-12a
From Annie Hall to Casino, the 70s, 80s and 90s brought us some of the greatest films of all time. Blockbusters like Terminator and Apollo
13 wowed audiences with their modern effects. Teen comedies like Fast Times at Ridgemont
High and The Breakfast Club made us laugh at our common high school foibles. Cult classics like American Graffiti and Fear and Loathing in
Las Vegas defined generations. And, superstars such as Robert DeNiro, Jack Nicholson and Julia Roberts were born.
Silver Screen Classics is the only Canadian TV channel specializing in classic movies, bringing
you legendary movie stars like John Wayne, Elizabeth Taylor, Fred Astaire, Marilyn Monroe, Ginger Rogers, Charlie Chaplin, Sophia Loren, Kirk Douglas, Spencer Tracy, Marlon Brando
and many others. The station highlights classic feature films from the 1930s, 40s, 50s and 60s from Hollywood’s most iconic studios, such as
MGM, Universal, and 20th Century Fox.
246,000 Viewers Per Week 301,000 Viewer Per Week
Specialty Stations
Source: comScore Media Metrix, three month average (Nov/13 – Jan/14), Google Analytics January 2014, key stats based on January 2014 desktop usage
Multi-zone Ads High Frequency Invasive Ads At An Affordable Rate • Become a part of our viewer’s regular daily routine
• 1-10 second L shaped unit airing once per hour (M-F 6a-5p), 55 occasions per week.
• Programs airing during multi-zone include: Morning Live, News Now AM, Midday & PM
• Logo/creative will appear at the bottom of the multi-zone area (highlighted below):
Geo Targeted Ads
CHCH, INVIDI Technologies and Cogeco Inc. have partnered to become the first to bring geo-targeted ads to the Canadian market. This technology allows advertisers to target specific areas within Cogeco’s Golden Horseshoe footprint with relevant ads using Invidi’s Advatar system. Currently we can target over 180,000 households within the footprint (approximately 40% of the area) and serve up to 12 different creative executions. This technology is available for CHCH’s key 6:00pm and 11:00pm newscasts and popular prime-time line-up.
Target only Those Who Can Contribute to Your Success