2016 CHCH SUMMER SPECIAL

10
Put The Power of Television Advertising To Work For Your Business In the Hamilton/Niagara Region May 30 – August 27, 2016 Special

Transcript of 2016 CHCH SUMMER SPECIAL

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Put The Power of Television Advertising To Work For Your Business

In the Hamilton/Niagara Region

May 30 – August 27, 2016

Special

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How do you make your marketing and advertising budgets work as hard as you do?

Work smarter ... Do more with less ... Sound familiar?

CHCH understands local business – we are one. Our “Summer Special” Advertising opportunity is your chance to advertise on television ... for less than you might think!

Where else can you reach a million potential new customers?

Receive 100 ads for less than an average of $100 per ad

Join our roster of satisfied customers and for a limited time,

15 second commercial production @ no charge!*

*Some conditions and restrictions apply

Why Choose the Summer Special?

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Special

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Why CHCH?

CHCH is your customer’s #1 choice for News, Weather and Traffic information.

We are the #1 TV station in the Hamilton-Niagara region - an area that encompasses over 1.2 million people – your potential customers!

We are the dominant local news source, reaching 95% of the people in the Hamilton-Niagara region.

Source: BBM Canada, Adults 18+, 2014/2015 Broadcast year

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TV Is The Most Influential Media

Q. Which ONE of the following media carries advertising that you believe to be the MOST INFLUENTIAL?

49%

27%

9%7%

2% 0%

Television Internet Newspaper Radio Magazine Out-of-home

Source: nlogic thinktv OmniVu Survey December 2015, National Adults 18+

Most Influential Media

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Morning Live Rises and Shines Above The Competition!

Morning News Hamilton Niagara Ratings

Adults 25-54

Source: Numeris (BBM Canada), Hamilton Niagara region, Winter 16

1.4

0.5

0.20.1

0.0 0.0

CHCH Morning Live

Breakfast Television

(Citytv)

CP24 Breakfast Canada AM (CTV)

The Morning Show (Global)

CBC Metro Morning

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CHCH Evening News at 6:00pm Owns the Early Evening!

Early Evening News Hamilton Niagara Ratings

Adults 25-54

Source: Numeris (BBM Canada), Hamilton Niagara region, Winter 16

5.2

1.20.9

0.3 0.3 0.2

CHCH Evening

News at 6

Global News Hour

CTV Evening News

CBC News at Six

CityNews at Six

CTV Evening News (CP24)

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Late Evening News Hamilton Niagara Ratings Adults 25-54

CHCH Evening News at 11:00pm Puts The Late News Competition to Rest!

Source: Numeris (BBM Canada), Hamilton Niagara region, Winter 16

2.1

0.80.7

0.40.3

0.2

CHCH Evening News at 11

CTV Late News Global News at 11

CBC News at 11

CityNews Tonight

CP24 Live at 11

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CHCH is proud to present this Summer Special Advertising Opportunity to local businesses.Through the use of all the elements necessary for effective advertising:

SIGHT, SOUND, MOTION and EMOTION,You can create a message that instantly and cost-effectively

reaches your targeted local audience.

The package includes :15 second commercials in the following programs:

Production Special: 15 second commercial production @ no charge

20 occasions in Morning Live48 occasions in our Daytime Rotation

8 occasions in our Evening News at 6:008 occasions in our Evening News at 11:00

8 occasions in Access Hollywood8 occasions Late Night Rotation

Your Investment: $10,000 (+ taxes)

This package is in non-commissionable Net dollars.Commercials are pre-emptible - makegoods will happen in programs of equal or greater value.

Special

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DigitalAmp up your broadcast campaign with a Digital Package that includes:

Display Ads: Leaderboard (728 x 90) & Big Box (300 x 250)4 week campaign on chch.com: 100,000 total ad impressions (25,000

imps/wk)

Display Ads Investment: $1,000 Net*

:15 sec Pre-Roll Ad4 week campaign on chch.com: 40,000 total ad impressions (10,000

imps/wk)

Pre-Roll Ad Investment: $1,000 Net*

*Includes production of leaderboard & big box ads. Digital special must be purchased in conjunction with broadcast special.Option to enlarge the digital package.

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Ensure that your message is reaching the entire CHCH viewership by adding CHCH.com to your TV buy. CHCH.com delivers over 350,000 users per month who access our news content when and where they want it (56% from mobile/tablet). They are middle to

upper income and tend to fall within key buying demo age brackets.

116

152172

A25-54 W25-54 HHI $75K-$100K

Source: comScore Media Metrix, April 2015 (demographic profile – UV Index) Google Analytics April 2015 (users, devices)

CHCH.com User ProfileComposition Index UV vs. Internet Pop.

Females: 49.6% Males: 50.4%

Complete The Picture With CHCH.com

Mobile Phone41%

Tablet15%

Desktop44%

CHCH.com DevicesUsed to Access the Site

How to read an index: The index is comparing CHCH.com’s unique visitors to the internet population. The population is considered 100 and the number over or under 100 is the percentage difference. So looking at A25-54, CHCH.com’s viewers are 14% more likely than the internet population to be A25-54.

Index 100: Internet Population