Winter/Spring

CHCH Offers A Unique TV Opportunity

Hamilton Niagara Region

• CHCH is the only local TV station in the Hamilton Niagara region,

Canada’s 5th largest TV market (the Top 4 markets have at least 5 local stations).

• Our news is #1 by a long shot and the only relevant local news in this market.

• One local voice to reach a market of over 1.2 million consumers.

Toronto & Beyond

CHCH has been on the air for over 65 years and is proud to be one of Canada’s few remaining

independent TV stations. We are uniquely positioned to deliver unrivaled news coverage in our

local Hamilton Niagara market while also delivering regional Ontario coverage with a strong

lineup of US simulcasts, recognizable syndicated programs and popular movie titles.

• With wide appeal programs like 60 Minutes, 20/20, 48 Hours, & Empire, CHCH

reaches millions of viewers weekly across Toronto and the rest of Ontario.

Millions

Engage

With Us

Across

Multiple

Platforms

3 Million

Weekly

29,800

Followers

70,600

Followers

82.000

Followers

106,400

Followers

6,247

Wazers

767,521

Monthly

CHCH

Morning

Live

Evening

News

Source: Numeris Canada, Total Canada, individuals 2+, Winter/Spring 2019, Google Analytics, November 2019, social media sites, December 2019

CHCH

CHCH.com

CHCH

CHCH-TV

Digital

Amplification

Unlimited

CHCH

10,400

Followers

Morning Live

12,500

Followers

Available To Well Over 90% of Ontario

Note: CHCH is available in additional areas across Ontario, including the Peterborough/Kingston area through satellite and digital cable

Source: Mediastats, June 30, 2019

Prime-Time Anchored By Proven US Simulcasts

Strong Additions To The Lineup

Premieres:

January 7, 2020

Premieres:

January 26, 2020

Prime-Time Schedule

Highlighted = US simulcast programs

Italics = new program to CHCH

Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday

6:00 PM

6:30 PM

7:00 PM

7:30 PMOut There with Melissa

DiMarco

8:00 PM

8:30 PM

9:00 PM

9:30 PM

10:00 PM

10:30 PM

11:00 PM

60 Minutes

(S-CBS)

Evening News at Six

Inside the Story

Access Hollywood (S-WBTS)

Agatha Christie's

Poirot (Jan 6-27)

Franklin & Bash

CHCH at the

Movies

Unforgettable

Gordon Ramsay's 24

Hours to Hell and

Back/Empire (S-Fox)

British Drama Night Justified

Sunday Blockbuster

Evening News at Eleven

CHCH at the

Movies

CHCH at the

Movies

20/20 (S-ABC)

48 Hours (S-CBS)

Classic Fun All Day

CHCH’s popular daytime retro programming airs from 10:00am – 6:00pm

Daytime Schedule

Italics = new program to CHCH

Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday

6:00 AM

6:30 AM

7:00 AM

7:30 AM

8:00 AM

8:30 AM

9:00 AM

9:30 AM

10:00 AM

10:30 AM

11:00 AM

11:30 AM

12:00 PM

12:30 PM

1:00 PM

1:30 PM

2:00 PM

2:30 PM

3:00 PM

3:30 PM

4:00 PM

4:30 PM

5:00 PM

5:30 PM OJ Today (Nov 30) Tiny Talent Time

Cheers

The Monkees (ends Jan 17) / The Partridge Family (begins Jan 20)

St Elsewhere

Good Times (ends Feb 24) / One Day at a Time (begins Feb 25)

Taxi (ends Jan 27) / Sanford and Son (begins Jan 28)

Hill Street Blues

Matinee Movies/

PGA Tour Sun Round

(S-CBS or NBC) mostly

3-6pm

(begins Jan 26 )

Matinee Movies/

OJHL (until Feb 22)/

PGA Tour Sat Round -

(S-CBS or NBC) mostly

3-6pm

(begins Feb 29)

Happy Days

The Jeffersons (ends Jan 30) / The Facts of Life (begins Jan 31)

Morning Live

Long Form Program

Mork & Mindy

Laverne & Shirley

I Love Lucy

Bewitched

Hogan's Heroes

The Wonder Years (ends Feb 7) / I Dream of Jeannie (begins Feb 10)

New

s

Hamilton Niagara Region

Source: Numeris Canada, Winter/Spring 2019

*Morning, Early Evening, Late Evening (local news on local stations), Mo-Su

CHCH reaches over 90% of the

Hamilton Niagara market, an

area that spans from Burlington

to Niagara Falls.

1.5

0.2

0.2

0.2

0.2

0.1

0.0

CHCH News

CTV News

Global News

City News

CP24 News

CBC News

CTV Two News

Unparalleled Local Coverage

Dominant local news means full coverage of the Hamilton Niagara region, an area of the

Toronto/Hamilton EM that encompasses over 1.2 million people.

News Ranker – Key News Dayparts*Hamilton Niagara Region, Adults 25-54, Ratings

Source: Numeris Canada, Winter/Spring 2019

Hamilton/

Niagara

19%

Balance of

Ontario

81%

Strong Regional ReachStrong Regional Reach

A Sampling of Popular Programs

With Strong Regional Reach:

CHCH reaches over 3 million viewers across Ontario with a diverse schedule of US simulcasts,

movies and syndicated favourites that attract wide appeal across the entire province.

81% of CHCH’s “non news” viewership comes from outside Hamilton Niagara.

Average Minute AudienceNon News Programs

Ontario, A25-54

The Ideal Program Mix

CHCH’s unique schedule effectively and

efficiently reaches the entire Toronto EM and the rest of Ontario.

Wide appeal US simulcasts, syndicated

favourites and popular movies to reach the

whole Toronto EM and the rest of Ontario.

Dominant news in the western half of

the Toronto EM offering extensive

unduplicated news reach.

+

Ads That Are Seen Not Skipped

Average Minute AudienceM-Su 2a-2a, Ontario, A25-54

85% of CHCH’s audience comes from live viewing.

Source: Numeris Canada, Winter/Spring 2019, Mo-Su 2a-2a

Playback

Viewing

15%

Live Viewing

85%

A Wide Ranging Viewership

Source: Numeris Canada, Winter/Spring 2019, Ontario,

profile based on average weekly reach, Mo-Su 2a-2a

Demographic Avg Wkly Rch Profile %

Individuals 2+ 3,054,000 100%

Gender

Women 1,652,000 54%

Men 1,402,000 46%

Age

Individuals 2-11 201,000 7%

Individuals 12-17 161,000 5%

Adults 18-34 431,000 14%

Adults 35-54 759,000 25%

Adults 55-64 536,000 18%

Adults 65+ 966,000 32%

Key Buying Demos

Adults 25-54 959,000 31%

Women 25-54 506,000 17%

Occupation

Managers/Professionals 385,000 13%

Technical/Trade 231,000 8%

Sales 258,000 8%

Clerical/Labourer 237,000 8%

Self-Employed 154,000 5%

Education

College+ 1,388,000 45%

University+ 659,000 22%

Household Information

Home Owned 2,228,000 73%

Kids in Home 1,109,000 36%

HHI Under $30,000 450,000 15%

HHI $30,000-$50,000 561,000 18%

HHI $50,000-$75,000 639,000 21%

HHI $75,000-$100,000 492,000 16%

HHI $100,000+ 767,000 25%

A Website That Enhances Your TV Buy

• 767,521 Monthly Users

• 1,414,494 Monthly Sessions

• 2,157,924 Page Views Per Month

• Demographic Profile– Female: 59%

– Male: 41%

– Adults 18-24: 3%

– Adults 25-34: 22%

– Adults 35-44: 22%

– Adults 45-54: 23%

– Adults 55-64: 19%

– Adults 65+: 12%

Sources: Google Analytics November 2019

Ensure that your message is reaching all CHCH fans by adding CHCH.com

to your TV buy. Visitors to the site are younger and access their news

differently, making it a great compliment to our TV station.

67% of users are

within the key A25-54

buying demo.

Special Advertising

Opportunities

Lower Third Ads On CHCH

These 10 second graphic advertisements are a great way to get your brand noticed in-

show, over content while viewers are at their highest engagement level! Lower third ads

can be used to reinforce & build on your commercial campaign by reminding viewers of your

brand message or providing additional information like a website address or call-to-action.

They are high-impact and tough to miss or skip over during prime time shows from 7-11pm

or when watching CHCH by PVR!

Examples:

Rate: 50% of a 30 second ad (rate card)

Multi-zone Ad Opportunity

Weekly Investment of:

$795.00*

Production Cost: $500.00

Investment

High Frequency Invasive Ads At An Affordable Rate

Est. Weekly Impressions

A18+: 1,320,000

Source: Spring 2019 Rate Card

*Minimum two week investment

• Become a part of our viewer’s regular daily routine

• 10 second L shaped unit airing 40 times per week during Morning Live (M-F 6a-10a)

• Logo and/or creative will appear in the yellow highlighted area below.

Engage With CHCH’s Avid Fan Base

• CHCH’s Innovative consumer loyalty program - first of its kind for any TV broadcaster!

• Brand engagement = FREE rewards!

• Access over 40,000 highly engaged members

• Reach CHCH audience with TV promos, Morning Live mentions, digital impressions, newsletter & e-blasts to subscribers, opt-in database & more!

• Programmatic Advertising

• Display, Video & Native Ads

• Search Engine Marketing

• Search Engine Optimization

• Social Media Marketing

• Google Analytics

• Creative Services

• Content Development

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing

Here are the components of digital marketing that will support your business

• Search Engine Marketing– Think of this as a foundation for your digital marketing

– Let people see you when they search online

– Ads on search results pages are very cost effective and highly targeted

• Search Engine Optimization– Ensure your website content delivers effective search engine results

– Develop custom content to build your brand

• Programmatic Advertising– Build your brand, promote specific offers, products and services with display & video ads

– We can access hundreds of websites and target relevant content at the page level

– Audience targeting let’s us reach people who are interested in your products and services

• Social Media– Junction Digital can create and manage social media and social media campaigns for you

• Custom Content– Junction Digital can set up and manage a content schedule across all your digital platforms

Pricing Model

Transparent Pricing ModelKeeping an eye on your costs is important.

Maximizing your ROI is our priority.

Dynamic PricingUnlike other companies, Junction Digital does not charge a fixed CPM for your ads. You pay our

cost price for your advertising rates.

Our Dynamic Pricing shows the rates you pay. Our management fees are identified separately.

The result is that you pay the market rate for your ads. You get the savings and more bang for

your buck.

Grow Your Business With Digital Marketing

In Summary

• The medium with the most viewers and highest engagement.

• 3.4 million viewers across Canada each week.

• Coverage of well over 90% of Ontario.

• Balanced delivery of the entire Toronto EM.

o Wide appeal prime-time programming and movies

to reach the Toronto CMA and the rest of Ontario.

o Dominant local news to reach the western half of the

Toronto EM.

• Live engaged viewers

• More than spots and dots. Contact your sales representative about

unique advertising opportunities beyond traditional brand sell.