- CHCH signed on in 1954 – we are over 60 Years Strong!

- One of two remaining independent TV stations in Canada

- News Leader in the Hamilton Niagara region

- Local news, primetime movies, news magazine & current affairs

programs, hit dramas & comedies

- Not just a Hamilton station

- Available to over 90% of Ontario

- Viewed by millions nationally each week

- Independent = flexible, responsive & creative

- TV & Online

Who We Are …

Over 4 Million Viewers Weekly

Across Canada

Toronto/Hamilton EM: 2.2 million

Ontario Balance: 1.3 million

Total Ontario: 3.5 million

The Rest Of Canada: 642,000

Total Canada: 4.1 million

Source: Numeris Canada, Spring 2015, Ind. 2+, weekly reach

Weekly Reach

Over 90% Reach of Ontario

Source: Mediastats, September 2014

Note: CHCH is available in additional areas across Ontario, including the Peterborough/Kingston area through satellite and digital cable

CHCH Antenna Coverage

News Leader In The Western Half of The Toronto EM

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CHCH Morning

Live

Breakfast Television

(Citytv)

Canada AM (CTV)

The Morning

Show (Global)

CBC News Now

CP24 Breakfast

New

s

Morning News Hamilton Niagara Ratings

Adults 25-54

Early Evening News Hamilton Niagara Ratings

Adults 25-54

Late Evening News Hamilton Niagara Ratings

Adults 25-54

CHCH news is the only news that extensively covers the western portion of the

Toronto EM, an area that consists of over 1.2 million people.

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5.5

CHCH Evening

News at 6

Global News Hour

CTV Evening

News

CBC News at Six

CityNews at Six

CTV Evening

News (CP24)

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1.0

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1.6

1.8

2.0

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2.4

2.6

CHCH Evening News at

11

CTV Late News

Global News at

11

CP24 Live at 11

CBC News at 11

CityNews Tonight

Source: Numeris Canada, Spring 2015

Note: Based on M-F, Morning Live (7am-10am), Evening News at 11 (11pm-11:30am)

Toronto Central Market Reach While CHCH is the dominant station in the western region of the Toronto EM, we

also reach 1.4 million viewers within the Toronto Central Market Area each week.

Source: Numeris Canada, Spring 2015, Ind. 2+, weekly reach

Broad Appeal Programs CHCH is able to cover Toronto and the rest of Ontario with a diverse schedule of US

simulcasts and popular movies that attract broad appeal across the entire province.

Average Minute Audience Prime Time Programming

Tor/Ham EM, A25-54

Prime-Time Programs That Deliver

The Toronto Central Market

Average Minute Audience A25-54, % of Tor/Ham EM

Top 3 Coming From Toronto CMA

Balance of

Tor/Ham EM

28%

Toronto

CMA

72%

Source: Numeris Canada, Spring 2015, Fall 2015 (new programs), A25-54

85%

80%

78%

The Best of Both Worlds

CHCH effectively and efficiently reaches the entire Toronto EM

and the rest of Ontario.

Wide appeal US simulcasts and popular

movies to reach the entire Toronto EM and

the rest of Ontario.

Dominant news in the western

portion of the Toronto EM

offering extensive

unduplicated news reach.

+

Playback

Viewing

CHCH Live

TV Viewing

6%

94%

Average Minute Audience M-Su 2a-2a Total Canada, A25-54

Engaged Viewers 94% of CHCH’s audience comes from live viewing.

Source: Numeris Canada, Spring 2015

Recap

• 4.1 million viewers across Canada each week.

• Over 90% reach of Ontario.

• Balanced coverage of the entire Toronto EM. o Toronto centric prime-time programming and movies to reach the Toronto CMA and the rest of Ontario.

o Dominant local news to reach the western half of the Toronto EM.

• Live engaged viewers

Who Is Watching?

CHCH Demographic Profile

Source: Numeris Canada, Spring 2015, Ontario, profile based on average weekly reach, Mo-Su 2a-2a

Vie

we

r Pro

file

Demographic Avg Wkly Rch Profile %

Individuals 2+ 3,458,000 100%

Gender

Women 1,845,000 53%

Men 1,613,000 47%

Age

Individuals 2-11 193,000 6%

Individuals 12-17 120,000 3%

Adults 18-34 652,000 19%

Adults 35-54 960,000 28%

Adults 55-64 618,000 18%

Adults 65+ 916,000 26%

Occupation

Managers/Professionals 574,000 17%

Technical/Trade 256,000 7%

Sales 366,000 11%

Clerical/Labourer 363,000 10%

Self-Employed 196,000 6%

Education

College+ 1,727,000 50%

University+ 910,000 26%

Household Information

Home Owned 2,635,000 76%

Kids in Home 1,018,000 29%

HHI Under $30,000 483,000 14%

HHI $30,000-$50,000 605,000 17%

HHI $50,000-$75,000 723,000 21%

HHI $75,000-$100,000 554,000 16%

HHI $100,000+ 805,000 23%

CHCH.com

Ensure that your message is reaching the entire CHCH viewership by adding CHCH.com to your TV buy. CHCH.com delivers over 350,000 users per month who access our news content when and where they want it (56% from mobile/tablet). They are middle to

upper income and tend to fall within key buying demo age brackets.

116

152172

A25-54 W25-54 HHI $75K-$100K

Source: comScore Media Metrix, April 2015 (demographic profile – UV Index) Google Analytics April 2015 (users, devices)

CHCH.com User Profile Composition Index UV vs. Internet Pop.

Females: 49.6% Males: 50.4%

Complete The Picture With CHCH.com

Mobile Phone 41%

Tablet 15%

Desktop 44%

CHCH.com Devices Used to Access the Site

How to read an index: The index is comparing CHCH.com’s unique visitors to the internet population. The population is considered 100 and the number over or under 100 is the percentage difference. So looking at A25-54, CHCH.com’s viewers are 14% more likely than the internet population to be A25-54.

Index 100: Internet Population

April 2014 April 2015 April 2014 April 2015 April 2014 April 2015

638,159

Page Views

1,258,959

205,985

382,586

2:11

3:03

Video Views Time Spent Minutes Per Visit

+97% +86%

CHCH’s live news stream and new CH-CHing! loyalty program have helped to contribute to huge growth for CHCH.com. Visitors to CHCH.com are viewing more

pages, watching more videos and spending more time on the site than ever before!

Rapid Growth for CHCH.com

Source: Google Analytics

+40%

Program

Descriptions

Nashville

(S-ABC) "Music City” can mean so many things to different people. In Nashville, musicians and songwriters are at the heart of the storms driven by their own ambitions. Some are fueled by their creativity and passion for fame, others struggle to cope with the pressures of success and doing everything in their power to stay on top. These contrasts are personified in Rayna Jaymes an established music legend and Juliette Barnes a young sassy cross over artist. The show focuses on these two stars as they make their way in Nashville.

Starring: Connie Britton, Hayden Panettiere,

Charles Esten, Jonathan Jackson

Rosewood

(S-FOX) Rosewood stars Morris Chestnut (Legends) as top Miami pathologist Dr. Beaumont Rosewood, Jr., known for finding “the secrets in bodies that others usually miss.” A lover of life and an eternal optimist, Dr. Rosewood often finds himself at odds with the grouchy female detective (Jaina Lee Ortiz) he’s been saddled with — not that she doesn’t see the value in his skills. Starring: Morris Chestnut, Jaina Lee Ortiz,

Gabrielle Dennis, Anna Konkle,

Maggie Elizabeth Jones

Dateline Mystery

(S-NBC) A Hollywood actress’ sister disappears. A millionaire mother of two vanishes. A couple is murdered on Lover’s lane. These are the kinds of one-hour, real-life mysteries that millions of viewers watch each week on Dateline. And they’re mysteries that millions could watch around the world. Dateline Mysteries presents the highest quality reporting and features relatable characters, perplexing “whodunits” and surprising plot twists. These compelling and intriguing stories aren’t just ripped from the headlines…they ARE the headlines.

Hosted By: Josh Mankiewicz, Keith Morrison, Lester Hold, Drew Peterson, Ann Curry

Last Man Standing (S-ABC) Mike Baxter is the marketing director for an iconic outdoor sporting goods store. He loves to have adventures while he's traveling for work and, of course, he drives a pick-up truck. While Mike is king of the hill at work, he's the odd man out in a home that is dominated by women -- namely his wife, Vanessa, and their three daughters, 22- year-old Kristin, 17-year-old Mandy and 14-year-old Eve. After being a stay-at-home mom for years, Vanessa recently returned to the workplace and was quickly promoted (much to the dismay of her primarily male co-workers). As a result of Vanessa's increased work load, Mike is pulled into more hands-on parenting than ever before.

Starring: Tim Allen, Nancy Travis, Molly Ephraim, Kaitlyn Dever

Access Hollywood (S-NBC) Everybody wants to know more about the lives of their favorite celebrities, and this program provides all the news they could ask for. Following the ups and downs in the careers of Hollywood's top stars, viewers are given an up-close look at both the successes and the scandals. Access Hollywood has been keeping the trends and gossip in Hollywood since 1996.

Ne

w P

rime

Hosted by: Billy Bush, Shaun Robinson

News/Current Affairs

(S-ABC) A primetime news magazine program featuring co-anchors Elizabeth

Vargas and David Muir. 20/20 combines hard-hitting investigative reports,

newsmaker interviews and compelling human interest and feature stories.

Established Favourites

(S-CBS) Television’s most popular true-crime series, 48 Hours investigates

shocking cases and compelling real-life dramas with journalistic integrity and

cutting-edge style. 48 Hours in-depth approach has earned the program and its

teams numerous awards including 3 Peabodys, 20 Emmys, 5 RTNDA Edward

R. Murrow Awards and an Alfred I. DuPont-Columbia Award.

(S-CBS) 60 Minutes, the most successful television broadcast in history, begins

its 47th season in September 2014. Offering hard-hitting investigative reports,

interviews, feature segments and profiles of people in the news, the broadcast

begun in 1968, is still a hit in 2014. 60 Minutes has won more Emmy Awards

than any other primetime broadcast, including a special Lifetime Achievement

Emmy. It has also won every major broadcast journalism award over its tenure,

including 18 Peabody and 14 DuPont Columbia University awards for

excellence in television broadcasting.

Justice With Judge Mablean

(S-WUTV) Judge Mablean Ephriam, who previously starred on “Divorce Court”, returns to the courtroom genre with “Justice With Judge Mablean”, a show that deals with life and the law. The former Los Angeles-based prosecutor says that her show "will be life because everything we do, it involves the law.".

Starring: Judge Mablean Ephriam

Raising Hope Jimmy Chance, a 23-year-old man who skims pools for a living, has a chance romantic encounter with Lucy, a wanted felon. When he visits Lucy in prison months later, Jimmy discovers that she gave birth to a baby he must now raise -- with his family's help. Jimmy's family includes his parents, who have no interest in helping to raise their grandchild, and his grandmother, Maw Maw, who can barely care for herself ... let alone a baby. Greg Garcia ("My Name Is Earl") created and executive produced this family comedy. Starring: Lucas Neff, Cloris Leachman,

Martha Plimpton, Garret Dillahunt,

Shannon Woodward

The Pinkertons Long before the FBI and the Secret

Service, the Pinkerton’s National

Detective Agency was the most

feared law enforcement organization

in the land. Experts of undercover

operative and masters of disguise,

no one ever saw them coming.

Set in a young America still reeling

from the Civil War, The Pinkertons is

an action-adventure detective series

that follows Allan Pinkerton, his son,

William, and America’s first female

detective, Kate Warne, as they solve

crimes throughout the “Wild West”

of the 1860s. Starring: Jacob Blair, Martha MacIsaac,

Angus Macfadyen

Creative Advertising

Opportunities

Content Integration & Promotions

- Creative, flexible, responsive & affordable

- Strong ability to create and share compelling content

- News editorial support & program integration opportunities

- Sponsorships, Promotions, Contests

Lower Third Ads on CHCH These 10 second graphic advertisements are a great way to get your brand noticed

in-show, over content while viewers are at their highest engagement level! Lower

third ads can be used to reinforce & build on your commercial campaign by

reminding viewers of your brand message or providing additional information like a

website address or call-to-action. They are high-impact and tough to miss or skip

over during prime time shows from 7-11pm or when watching CHCH by PVR!

Examples:

• Become a part of our viewer’s regular daily routine

• 10 second L shaped unit airing 55 times per week during CHCH’s daytime programming (M-F 6a-6p)

• Logo/creative will appear at the bottom of the multi-zone area (highlighted below):

Multi-zone Ad Opportunity High Frequency Invasive Ads At An Affordable Rate

• CHCH’s Innovative consumer loyalty program - first of its kind for any TV broadcaster!

• Brand engagement = FREE rewards!

• Access 30,000+ highly engaged members

• Reach CHCH audience with TV promos, Morning Live mentions, digital impressions, newsletter & e-blasts to subscribers, opt-in database & more!