Chapter 5: Videocasting, Screencasting and Live Streaming: Part C 

Web 2.0 and Social Media for Business

Roger McHaney, Kansas State University

Screencasting2

Screencasting closely related to videocasting

Primary difference is the source of the video

Screencasting digitally captures a computer screen display and stores it in a video file

Anything playing on the computer is captured for editing and rebroadcast

Sophisticated screencasts may include a voice track narration added during screen capture process or afterward during editing

Basic Tools for Screencasting

Screen Recorder

http://www.bustatech.com/webcamviewer-a-simple-viewer-for-webcam/

Webcam Viewer

Camtasia for Screencasting

Focuses on video capture of a computer’s screen and recording the accompanying audio in digital form

Brainshark for Screencasting

Brainshark, a cloud-based software system, permits existing static content including PowerPoint slide shows to be transformed into narrated video presentations for online access.

Video Production Creation Tool

Animoto Sample: Reality Trumps Virtual

Animoto generated video

What is Live Streaming?

8Live streaming video (and audio) is the idea of viewing and broadcasting real time audio and/or video over the Internet.

Live Streaming

9

Creates real time or synchronous link between viewers and broadcasters. Can also be captured for asynchronous viewing. Web 2.0 equivalent of live television broadcasts except most done without studio equipment and facilities.

Roots of Live Streaming

101. Text Chat and Chat Rooms

2. Network Television / Local Access Cable TV Broadcasting

3. One to One Chat / Telephone / Instance Messaging

Text Chat and Chat Rooms

11 Stickam and Tinychat are descended from text and audio based chatroom technologies. Primarily used by teenagers and young adults.

Stickam

12• Provides a venue for a user to create a video chat room where

their ‘broadcast’ forms the center feature of the room.• Other users can join the room, view the broadcast, and interact

with text, audio, and video feedback with the host’s permission. • Rooms can be public, private or a mix based on criteria set by

the host

Tiny Chat

13• Users have more choice regarding the videos they watch. • Host retains the ability to control who enters the room and

broadcasts video• Users select the video that will be the focus of their attention • Hosts can come and go and the room remains intact• Users and host interact with synchronous text, audio and video.

Tiny Chat and Stickam for Business

14 • Used by businesses, not-for-profit organizations, and various companies to broadcast live events, stream presentations, publicize album releases, offer training/instruction, and provide question and answer venues for authors, musicians, and celebrities.

• Cutting edge businesses in entertainment and music industries make up a sizable share of commercial clients

• Social live streaming is becoming more popular and is being recognized as a powerful new way to reach customers, potential customers, and other stakeholders.

Network Television and Cable TV

15• Live streaming techniques emerged in venues that emulate traditional

television broadcasting. • Websites such as Justin.TV and UStream enable users to create channels

and broadcast shows reminiscent of public access cable television. • Variety of tools and video enhancement support capabilities added to

make broadcasts more professional in appearance.

Justin.TV

Justin.TV

New venues such as video game broadcasting are becoming popular.

UStream• Provides an embeddable video player and broadcast schedule

similar to a cable TV guide. • Provides ability to create live video programs that can be

inserted into any blog or website with tools to archive and replay past programs.

UStream

Synchronous online video has become widely available and easy to incorporate into blogs, websites and specialty sites. This trend portends the rapidly approaching era of Internet television. This means every business and person will have the means to develop and broadcast their own video programs.

One to One Chat / Telephone / Instant Messaging

Creates Live Streaming from a communications/telephone perspective.

YouCams• YouCams provides tools for

embedding live streaming into existing website structures.

• Has been marketed as a webcam chat widget with capabilities.

• Works best from an established website with preexisting audience and focus on smaller groups.

• Capability to enable groups to watch YouTube videos and see participant reactions in real time.

SKYPE

22 Allows for real-time audio, video, and IM communication with anyone around the world

Enables conference calls

Effective meeting venue

Skype Photo from: http://www.flickr.com/photos/teachernz/

Kyte

• Kyte.TV was a direct competitor of YouCams but seeks to differentiate itself with added features for scheduled programming.

• Kyte permits a user to combine live feeds with existing video footage, images, music and other artifacts.

• Using a drag and drop interface, various media and transitions create a media rich broadcast which is scheduled for release on the Kyte website.

• Live text chat is added when the broadcast takes place. Kyte provides tools for customizing and specializing the look and feel of the media player to match an organization’s branding.

• Now has been compiled into the toolkit of a much larger company that serves mainstream media organizations.

Kyte is a leader in online video streaming from mobile devices

Video: http://www.kitd.com/kyte/

Freedocast

Combines social media with activism and social change

Livestream.com

Seeks to enhance social awareness around the world

Live Streaming Features

Live broadcasting (synchronous) - Stream live video from user's video capture device.Scheduled broadcasting (asynchronous) – Allows video to be rebroadcast at a predetermined time. On-demand broadcasting (asynchronous) – Users determine the time that they will view the broadcast. Embedded live player – Allows the video producer to embed a customized video player displaying live video. Usually the embedded player will be inserted into an existing website or blog.

Live Streaming Features (con’t.)

Embedded recorded player – Permits the video producer to embed a customized video player displaying pre-recorded or archived video. Multiple participants – Allows more than one broadcaster to participate in a video presentation session.Integrated text messages – Provides facility for viewers to interact with broadcasters or each other via text messages typed into a common interface during a video broadcast. Integrated audio chat – Provides the facility for viewers to interact with broadcasters or each other via audio chat spoken during a video broadcast.  

Live Streaming Features (con’t.)

Integrated video chat – Provides the facility for viewers to interact with broadcasters or each other via video chat during a video broadcast.Webcam capture – Some live streaming websites provide the capability of direct video capture.Audio capture – The capability of direct audio capture is a feature on some live streaming websitesMobile device capture – Another feature of some live streaming websites includes the capture of video or still photos from a mobile smart device.

Live Streaming Features (con’t.)

Import video – Many live streaming sites have the capability of importing existing video.  Import digital images – Photographs, illustrations, graphics and other artifacts can be uploaded or pulled from other websites for use in live streaming. Import audio tracks – Music and other audio tracks often can be acquired from websites, computers, mobile devices or storage devices.  Titles and transitions – Live streaming sites often contain tools for adding header screens and building transitions for broadcasts or stored video footage.

Live Audio Streaming• A variety of other tools are

appearing • BlogTalkRadio (

http://www.blogtalkradio.com) seeks to emulate talk radio but uses blog technology (coupled with audio streaming and video streaming---mostly on the advertisements) to provide content.

• A search on Google will locate dozens more services related to video and audio live streaming.

Pandora Radio

33

Emulates RadioWith personalizationAnd customization

SummaryWeb 2.0 applications have moved the power of live audio and video broadcasting into the hands of businesses and individuals.

Businesses can reach their customers and stakeholders in real time and create archived material for later use.

Convergence moves the best facets of many services into platforms with components derived from chatrooms, radio, television, blogs, video sharing sites and other traditions.

Web 2.0 broadcasts range from people speaking into their webcams to sophisticated digital productions beginning to rival Hollywood capabilities.

Businesses now have the opportunity to personalize their communications and operate at different levels to achieve their goals and objectives.

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Slides Prepared by Professor Roger McHaney Kansas State UniversityTwitter: @mchaneyBlog: http://mchaney.comEmail : mchaney@ksu.edu