Chapter1a McHaney 2nd edition
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Transcript of Chapter1a McHaney 2nd edition
Chapter 1: Introduction to Web 2.0: Part A
Web 2.0 and Social Media for Business
Roger McHaney, Kansas State University
• Term coined during O'Reilly Media Web 2.0 Conference in late 2004
• Includes applications that allow people to participate in information creation, digital resource sharing, Web page design, and collaboration on the World Wide Web
• Users interact in virtual communities • Examples include Facebook, YouTube,
LinkedIn, Flickr, WordPress, Wikimedia, and Blogger
Introduction to Web 2.0
• Internet opened world to vast possibilities of communication, information creation, data sharing and computing power
• Humble beginnings traced to four networked host computers called ARPANET in 1969
• Expectations for more than 22 billion online devices by 2020
• A vast computer network of numerous smaller, interconnected computer networks
Internet
This network of networks establishes a global data communications system using standards or protocols
Internet
• Web pages are text-based documents following specifications known as Hypertext Markup Language (HTML)
• Web pages that conform to standards can be viewed as developer intended on compliant browsers and devices
• Web pages distributed and accessed using Hypertext Transfer Protocol (HTTP)
• Browser is client and requests resource user wishes to view
• Pages stored on networked computers running server software to respond to client requests
WWW
Collection of interconnected documents organized into human-readable computer screens called Web pages
WWW
Computers hosting Web sites function as Web servers
Transmission of requested Web pages can use encryption in the form of Hypertext Transfer Protocol Secure (HTTPS)
1) Client submits HTTP request 2) Server responds by searching through stored content 3) Server returns a response message which generally contains requested content
How Web Servers Work
Web 2.0 can be viewed as four major, interrelated components:
(1) Social media(2) Content sharing(3) Filtering and
recommendations (4) Web applications
Web 2.0 Defined
Professor Andrew McAfee of Harvard Business School defines Web 2.0 as:
SLATES
SLATES (con’t)
Technology Evolution Creating Environment for Web 2.0
Social media facilitates social networking. People are profoundly communal and need to interact with voice, gestures, and written language
Social Media
Includes:
• Online social networks• instant messaging (IM) and
texting• Audio and video
conferencing • Metaverses and virtual
worlds• MMORPGs (Massively
Multiplayer Online Role-Playing Games)
Social Media
Social media facilitates social networking. People are profoundly communal and need to interact with voice, gestures, and written language
Example Tools:
• Microblogs• Podcasts• Blogs• Wikis
Social Media Tools
Takes common services used for a long time---newspapers, magazines, radio, record albums, telephones, and television---and recreates these in digital form with added benefit: layer of social interaction
Example Business Podcasts
Example Microblog (Twitter Feed)
End ofChapter 1 Part A
Web 2.0 and Social Media for Business
Slide Media from:
PresenterMedia.com
4416 S. Technology Dr
Sioux Falls, SD 57106
Slides Prepared by Professor Roger McHaney Kansas State UniversityTwitter: @mchaneyBlog: http://mchaney.comEmail : [email protected]