Chapter5a McHaney
-
Upload
roger-mchaney -
Category
Education
-
view
77 -
download
0
Transcript of Chapter5a McHaney
![Page 1: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/1.jpg)
Chapter 5: Videocasting, Screencasting and Live Streaming: Part A
Web 2.0 and Social Media for Business
Roger McHaney, Kansas State University
![Page 2: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/2.jpg)
Videocasting, Screencasting and Live Streaming
2 Podcasting, blogs, and RSS are technologies rooted in the idea that broadcasts can be created and made available to listeners at their convenience. Technology makes it possible to use. Web 2.0 concepts enable businesses to reach their customers and stakeholders in real time via video. The idea of synchronous communication on the web has captured the imagination of many developers who have introduced products ranging from live radio broadcasting software to television-like live streaming sites.
![Page 3: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/3.jpg)
What is Videocasting?3 Videocasting (also called vodcasting) adds a visual
element to podcastingCan be created with inexpensive digital video technology. High-quality visual media can be created with video cameras, various editing software and an internet connection.
Video production ranges in cost from nearly free (e.g. using a webcam or mobile phone camera to capture and post video) to high budget production
![Page 4: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/4.jpg)
Digital Video
4
Developed with a wide range of cameras including the inexpensive and widely used Flip (http://www.theflip.com), webcam, or video recorder on a mobile device such as an iPhone or iPad. Canon, Panasonic, and Sony all offer a wide range of excellent mid-price video camcorders. Videomaker provides excellent insight.
![Page 5: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/5.jpg)
MoreDigital Video
5
![Page 6: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/6.jpg)
Video Considerations
6
Lens Size: Larger lens enhances light and provides better quality. Video Pixels and Resolution: Pixel is the smallest addressable screen element in a video device. More pixels in an image result in a higher video resolution. Audio Considerations: Digital camcorders come with built-in microphones. In many instances it is necessary to attach an external microphone for better sound quality or for recording interviews more effectively. Image Stabilization: Stabilization keeps images from shaking and bouncing around when recording action sequences. (Optical stabilization better!)
![Page 7: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/7.jpg)
7
Types of Microphones
![Page 8: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/8.jpg)
Lighting
8
Professional lights can be purchased at a reasonable price. Lights help eliminate shadows and even out the video’s appearance. Many companies provide low-cost, studio lighting solutions. An example is http://www.coollights.biz.
![Page 9: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/9.jpg)
Lighting Guidelines
9
Lighting and sound do not need to be perfect depending on your goals. Sometimes an amateur look/feel is desired to make video more personal and ‘realistic’.
Several guidelines can improve the quality of a recording. First, avoid recording directly beneath a bright light that causes shadows to be cast over the speaker’s face. Second, be sure the location is evenly lit with multiple light sources. Third, avoid locations where light levels may change rapidly or shadows may be occasionally cast.
![Page 10: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/10.jpg)
Computer Considerations
10 Computer system must manage and manipulate large amounts of data. In general, this means have a fast microprocessor and plenty of RAM as well as sufficient hard disk storage space
![Page 11: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/11.jpg)
Preparing to Record a Videocast
11
Storyboards often are the starting point for a videocast. The storyboard provides a working plan with details specifying how a video director envisions the end product.
![Page 12: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/12.jpg)
12
Shot Types
Following completion of a storyboard, a shot list can be developed
![Page 13: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/13.jpg)
13
More Shot Types
![Page 14: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/14.jpg)
Video Software and Editing
After shooting video using a camcorder or other device, the raw file is transferred to a computer.
Raw file needs to be edited and put into a form that is suitable for a videocast.
This includes adding title screens, music, commentary, and arranging the various shots in a meaningful way.
![Page 15: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/15.jpg)
Video Software and Editing (con’t)
Video editing software comes in many different categories and cost ranges.
Both Windows and Apple OS generally provide free editing software: MovieMaker and iMovie.
Most digital video cameras include software with editing features.
A third low cost option is to investigate online video editing service.
![Page 16: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/16.jpg)
Low Cost Video Editors Examples
The raw file needs to be edited and put into a form that is suitable for a videocast. This means adding title screens, music, commentary, and arranging the various shots in a meaningful way.
![Page 17: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/17.jpg)
More Example Video Editors
![Page 18: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/18.jpg)
Video Editors
18Many options are available. Windows Movie Maker is a popular choice.
http://webseasoning.com/technology/best-free-windows-video-editing-software/1079/
![Page 19: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/19.jpg)
Windows MovieMaker
19
![Page 20: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/20.jpg)
Windows MovieMaker 2.6
20
Save as a Movie File after editing. This is a WMV. May want to convert to MP4 for best result on Web
![Page 21: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/21.jpg)
Higher End Editor Examples
![Page 22: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/22.jpg)
End ofChapter 5 Part A
Web 2.0 and Social Media for Business
![Page 23: Chapter5a McHaney](https://reader035.fdocuments.us/reader035/viewer/2022081519/555131bbb4c905325d8b4e9c/html5/thumbnails/23.jpg)
Slide Media from:
PresenterMedia.com
4416 S. Technology Dr
Sioux Falls, SD 57106
Slides Prepared by Professor Roger McHaney Kansas State UniversityTwitter: @mchaneyBlog: http://mchaney.comEmail : [email protected]