Chapter 2: Blogging for Business Part B

Web 2.0 and Social Media for Business

Roger McHaney, Kansas State University

Blogger Tutorial

http://www.blogger.com/tour_start.g

2 Blogger launched in 1999 by Pyra Labs as one of the first free blog Web sites. Many of today’s blogging features’ conventions developed, popularized and standardized by Pyra Labs. In 2003, Google bought Blogger and added features such as integration with Picasa to enable users to post photos.

Blog Tutorial: First Get a Google Account3

Blog Tutorial4

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Customize your Blog11

Areas in the Blogger Configuration Process

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Areas in the Blogger Configuration Process

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Areas in the Blogger

Configuration Process

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Example Gadgets

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Blog Prior to Configuration

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Example Blog After

Configuration

WordPress: Professional BloggingWordPress is blog platform of choice for many businessesFirst released in 2003 by Matt Mullenweg Grown from simple Web site enhancement code to powerful content management systemDownloaded over 65 million times Believed to power 15% of top 1 million Web sites worldwideWordPress most popular content management system on the Web

WordPress is True Web 2.0 Free, open source platform based on PHP and MySQLLarge community develops enhancements, fixes bugs, and contributes ideas for new releasesOffers easy-to-use themes and templates that provide solutions for less technical users and framework for technical users to create custom Unique template system and plug-in architecture

Open Source Philosophy of WordPress

WordPress Business Advantages

WordPress Business Advantages (con’t)

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Setting Up WordPress.com Account

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To Get Free Blog for Class

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Activate Blog

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Go back to Wordpress.com and login

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Press ‘Explore the Themes’ button to bring up selection of nearly 200 themes. Some themes are free and others must be purchased

Getting a Free Theme

INove THEME

INove in Action!

Blog customization managed from WordPress dashboard. Link to dashboard using link from panel on left side or dropdown menu attached to blog name.

New posts can be added, settings changed, widgets activated, and appearance modified

SummaryBlogs are a class of applications among the first to become associated with transition from static Web pages to social media and Web 2.0.

Blogs have transitioned from online journals and bulletin board systems to interactive venues for facilitating communication and messages Businesses use these powerful tools to create a community of customers, potential clients, and employees

Blogging is a standard practice in nearly all Fortune 500 firms as well as in many small and medium sized businesses

Chapter 2 provided an overview of blogs and examples of Blogger and WordPress

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Slides Prepared by Professor Roger McHaney Kansas State UniversityTwitter: @mchaneyBlog: http://mchaney.comEmail : mchaney@ksu.edu