Chapter 12 Visual Aids. Learning Objective 1 Describe the purposes of visual aids in written and...
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Transcript of Chapter 12 Visual Aids. Learning Objective 1 Describe the purposes of visual aids in written and...
![Page 1: Chapter 12 Visual Aids. Learning Objective 1 Describe the purposes of visual aids in written and oral communication.](https://reader036.fdocuments.us/reader036/viewer/2022083008/56649ea25503460f94ba64df/html5/thumbnails/1.jpg)
Chapter 12
Visual Aids
![Page 2: Chapter 12 Visual Aids. Learning Objective 1 Describe the purposes of visual aids in written and oral communication.](https://reader036.fdocuments.us/reader036/viewer/2022083008/56649ea25503460f94ba64df/html5/thumbnails/2.jpg)
Learning Objective 1
Describe the purposes of visual aids in written and oral communication.
![Page 3: Chapter 12 Visual Aids. Learning Objective 1 Describe the purposes of visual aids in written and oral communication.](https://reader036.fdocuments.us/reader036/viewer/2022083008/56649ea25503460f94ba64df/html5/thumbnails/3.jpg)
Effective Visual Aids
•Help improve understanding of complex ideas.
• Increase retention of information.
•Add interest and variety.
![Page 4: Chapter 12 Visual Aids. Learning Objective 1 Describe the purposes of visual aids in written and oral communication.](https://reader036.fdocuments.us/reader036/viewer/2022083008/56649ea25503460f94ba64df/html5/thumbnails/4.jpg)
Learning Objective 2
Prepare and properly label figures and tables for written reports.
![Page 5: Chapter 12 Visual Aids. Learning Objective 1 Describe the purposes of visual aids in written and oral communication.](https://reader036.fdocuments.us/reader036/viewer/2022083008/56649ea25503460f94ba64df/html5/thumbnails/5.jpg)
Figures and Tables
•Titles – (Who, What, When , Where, Why)
•Numbered for reference•May be called illustrations–Figures –Tables
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Learning Objective 3
Describe five types of tables and charts and explain an appropriate use for each type.
![Page 7: Chapter 12 Visual Aids. Learning Objective 1 Describe the purposes of visual aids in written and oral communication.](https://reader036.fdocuments.us/reader036/viewer/2022083008/56649ea25503460f94ba64df/html5/thumbnails/7.jpg)
Tables and Charts
• Word table – comparison of terms• Numeric data tables – comparison of
numbers• Organization charts – reporting
relationships• Flow charts – step by step
progression• Pie charts – relationships of parts to
a whole
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Learning Objective 4
Describe five types of graphs and construct graphs for various purposes.
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Graphs
• Bar graph – compares differences in quantities
• Simple bar graph• Broken bar graph• Multiple bar graphs• Stacked bar graphs• Positive-negative bar graphs• Line graph – shows changes over time• Multiple line graph
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Learning Objective 5
Describe three other types of visual aids.
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Visual Aids
•Map•Pictograph•Photograph•Drawing
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Learning Objective 6
Explain ethical and other considerations for developing visual aids.
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Ethical and Other Considerations
•Pictograph – number of images, not their size
•Bar graph – Height or length, not the width–Must begin at zero
•Line Graph – intervals should be consistent
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Ethical and Other Considerations, continued
•Visual aids should have labels and good contrast between text and background.
•Use color to attract attention to key information, contrast data, and create moods.
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Learning Objective 7
Select and prepare appropriate visual, audio, or multimedia aids for oral presentations.
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Aids for Presentations
•Slides and transparencies•Handouts•Flipcharts•Posters•Physical objects or models