Change Management by Prateek

8/8/2019 Change Management by Prateek

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A common definition used forchange management is a set ofprocesses that is employed toensure that significant changes areimplemented in an orderly,controlled and systematic fashion to

effect organizational change or inthe culture


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Change management is the processduring which the changes of asystem are implemented in a controlledmanner by following a pre-defined

model.


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Change basically results from stimuli from bothoutside & inside the enterprise. Organizationalchange refers to alteration of structuralrelationship and roles of people in the

organization. Change takes place in all parts of the

organization but at varying rates of speed &degree of significance

Finally, the enterprise can be changed in severalways i.e. its technology can be changed, itspeople, its structure & other elements can bechanged


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ADKAR Model

developed by Prosci

A--- Awareness

D--- Desire

K---Knowledge

A---Ability

R---Reinforcement


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An individual or organization must knowwhy a specific change or series ofchanges are needed

case :- AXIS Bank , separate out itselffrom the UTI group.


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Either the individual or organizationalmembers must have the motivation anddesire to participate in the called for

change or changes.

e.g :- each employee/member ofgroup/org. should have desire to acceptthe change.


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E very individual and organization that truly wants to change must implementnew skills and behaviors to make the

necessary changes happen.

e.g :- new skills

good reasons.case: L & T turns into ultra tech cement.


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Individuals and organizations must bereinforced to sustain any changesmaking them the new behavior, if

not; an individual or organization willprobably revert back to their oldbehavior.

e.g :- sustain new things .

AXIS sustain new things

results in : higher / faster growth.


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For the development of the organization

Good for the people (for both employees &general public.)

To stay in competitive market

Case :- HMT watches.


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Action research

Sensitivity training

Survey feedback

Process consultation


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Change process based on systematiccollection of data and then selection of achange action based on what analyzeddata indicate.

e.g :- Titan made research found HMTsweakness.


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Training groups to change behavior through unstructured group interaction.

e.g :- training through informal groups.

e.g friends, colleauge etc.


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Use of questionnaires to identifydiscrepancies among member perceptions

e.g :- to get the feedback questionnaireshould be given to employees. It will help in

decision making.


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A consultant helps client understandprocess events and identify processes

for improvement.

e.g :- consultancy experts firms should

be contacted for proper guidance.


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Change Management by Prateek

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