HSDCAEgypt vs. Algeria: Quest for 1m pageviews…

The Brief & ObjectivesObtain 1m page views on the Eurosport Arabia website on the day of the Egypt vs. Algeria football game

We developed 7 digital activities

1

Received 26 ideas 3 of which were implemented

2

Achieved 120,000 Click Throughs

(MSN forecasted of 50,000)

A Press Release:In English, Arabic, and French sent to most regional media. Talked about Eurosport Arabia in Arabic sports forums.

Sat, 2010 – 01 – 28 11:15

3

- No traditional media covered it- All websites copied/covered it - Got 10,000 clicks from Forums

4th Initiative:

Multiple Arabic SEM Campaigns leading people to:

– Vote for their winner (Polls)– Chat about their teams (Chatroom)– Follow the game live (LiveBox)

FadiSEM Campaigns

Multiple Arabic SEM Campaigns leading people to:Vote for their winner / (Polls)Chat about their teams (Chatroom)Follow the game live (LiveBox)

SEM Campaigns

4

Jan 28: 60,000 clicks, 1.46% CTRJan 29: 92,000 clicks, 1.83% CTR

Make sure you do any

amendments here

5

Got over 50 retweets by influencers

Created and advertised a Facebook Page for Egypt vs. Algeria and branded it Eurosport Arabia.

6

- 1000 Fans (likes)- More than 3,000 comments and posts- Most popular page on the topic

We also ran a Displayadvertising campaign

7

4.3m impressions0.5% CTR

The Results• Game Score: Egypt 4 – Algeria 0• Website with highest referrals: MSN Messenger• Most visiting country: Egypt• Page Views Achieved: 1,040,000