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Local businesses take the spotlight with metro Detroit’s most highly regarded

news sources

REACH FURTHER WITH MICHIGAN’S MOST POWERFUL DIGITAL COLLECTIVE

●6.3 million unique monthly visitors●The power of 540 trusted local journalists●Scalable solutions to fit any business

LEARN WHAT WE CAN DO FOR YOU

1. Our Services● Research● Digital Marketing● Creative

2. Digital Solutions●BLiNQ●ShopLocal

3. Case Studies

DMP: A Full-Service Marketing Solution

1.

ResearchMarket and competitive intelligenceDigital MarketingSearch options, solutions and metricsCreativeAgency-quality copywriting and multimedia design

DMP DOES IT ALL

Seven full-time researchers can help you:●Know your market●Gauge the competition●Determine a marketing strategy●Assess your effectiveness

RESEARCH

QUALITY RESEARCH HELPS YOU KNOW YOUR CUSTOMER

Sporting goods stores customer comparison

 Detroit

DMACarl's

GolflandGolfsmit

h

Dick’s Sporting Goods

Dunham’s

SportsSports

Authority Age of Shopper 48 53 50 43 45 43 Median HHI $52,812 $91,128 $92,940 $84,945 $72,393 $50,055 Employed 57% 57% 52% 75% 72,% 65% Retired 19% 29% 19% 11% 13% 12% College educated 59% 68% 76% 69% 62% 64% Married 51% 62% 74% 59% 60% 52% Bicycling 32% 61% 57% 52% 52% 49% Golf 15% 83% 90% 33% 32% 30% Prizm Cluster 01: Upper Crust 3% 10% 4% 3% 2% 1%

…lead to powerful insightsPowerful resources…

Digital Marketing

Our digital marketing experts are tried and true●Google AdWords Premier SMB Partner,

1 of only 18 worldwide●Facebook Advertising and Insights Badges

DIGITAL MARKETING

SOLUTIONS FOR EVERY BUDGET AND NEED

●Search engine optimization

●Pay-per-click●Video●Web development●Social media management ●Reputation dashboard●Retargeting●Mobile marketing

CREATIVE

Experienced creative professionals help you:

●Accelerate your marketing efforts●Compose effective messaging●Optimize your print and digital presence●Differentiate yourself from the

competition

Geo/content-targeted Facebook ads are likeable

Creat ive sample

Strip ads/takeovers steal the show

Creat ive sample

A takeover that roared

Creat ive sample

Dynamic interactive ads increase engagement

Creat ive sample

Adding video heightens user experience

Creat ive sample

Custom solutions create a big impact

Creat ive sample

Digital Solutions2.

Get all the benefits of an ever-evolving communications company with our premium digital products.

BLINQ LETS YOU PINPOINTTHE RIGHT CROWD

An exclusive Gannett product, BLiNQ analyzes Facebook data to provide you with valuable consumer insight

TARGET CONSUMERS IN THE MOST SPECIFIC WAY POSSIBLEHit the target right; BLiNQ gives you the highest conversion rate for the fewest ad dollars

Your highest-converting target

SHOPLOCAL PUTS YOUR ASSETS IN THE RIGHT

PLACESDeliver your local promotions to highly targeted audiences

Summer Clothing on sale at Shopluxe!weeklyad.shopluxe.comSave up to $100 on all types of summer gear, now through September 15 at your local Shopluxe. View This Week’s Ad at your Chicago store now!

YOUR CIRCULAR

Segue: Case Studies

3.

Wanted: digital campaign to generate qualified travel leads

Our solution: A mobile, click-to-action campaign

The results: A campaign which exceeded expectations, drawing upwards of 35 calls per week

Just Baked

Wanted: To grow business outside of metro Detroit, attract corporate and event clients, and to develop theire-commerce capabilities

Our solution: ● Strategy development encompassing the expertise of our

advertising, creative, research and digital development teams● A creative campaign to promote new stores and products● Website development including e-commerce capabilities● A PPC campaign to promote the new website and

mobile launch

Just Baked

The result:● E-commerce capabilities successfully expanded● PPC launched in new regions and optimized weekly● Great feedback from customers and

business partners

Wanted: A larger customer database to grow audience and traffic through email marketing

Our solution:● A PPC campaign to help them beat the competition● A micro-site for data capture, allowing for new

distribution on the fly● Coupon inserts and promotions in Sunday Free Press

to drive traffic

The results:● 1000% return on investment● Dramatic decrease in cost-per-conversion● Dunham’s came back for an extended

strategy with search and Facebook PPC

AMERICAN HOME FITNESS

Detroit Media Partnership offers unique sponsorship opportunities you can’t get anywhere else.American Home Fitness partnered with the Detroit Free Press Marathon for great results.

American Home Fitness

The results:● Grew participation 50%● Added third location for program● Doubled group runs● Reduced drop-outs

●Take advantage of expert research, digital marketing and creative teams

●Have access to exclusive, award-winning Gannett products such as BLiNQ and ShopLocal

●Achieve success like Just Baked and Dunham’s Sports, just two out of hundreds of happy partners

WITH DMP, YOU CAN…

THANK YOU

? QUESTIONS