We know how to make noise

Introduction What you should know about Canela

Canela in brief

15 communication consultants

3 offices: Barcelona, Madrid, Lisbon

Specialized in IT, Internet and lifestyle sectors

9 years experience

Introduction What you should know about Canela

Why Canela?

Autonomous

We are independent, flexible

and most importantly agile

Flexible

No budget is too small

and no client is too big

Artisanal

We form part of your team

and always go the extra mile

Ahead of the game

Our team is always ahead

of the latest trends in PR

and social media

Multilingual

We have excellent English

language skills and all our

practitioners are bilingual

International

Part of ECCO PR Network

with access to 32 markets

Services What we can do for your brand

· Communications planning & strategy

· Stakeholder mapping

· Public Affairs

· Crisis Management

· Speaker Bureau

· Corporate Social Responsibility

· Access to International Network

Strategic consultancy

· Press office

· Product launch & events

· Media collaborations

· Review programmes

· Media Training

· Interviews

· Monitoring & Evaluation

Public relations

· Advertorials & branded content articles

· Opinion articles

· Press dossiers

· Press releases

· Infographics

· Blog & newsletters

· Video

Content creation

· Content creation & engagement

· Reputation management

· Influencer relations

· Games & competitions

· Social Media Training

· Monitoring & Evaluation

Digital

Games & Apps

Lifestyle

Consumer Technology

Client experience Consumer brands we work or have worked for

Lifestyle

Client experience Consumer brands we work or have worked for

Business Technology Solutions

Media Services Marketing

B2B brands we work or have worked for

Client experience

Case study Rakuten | Press Office

Canela created, developed, implemented and

measured the first Rakuten.es communication

campaign aimed at the consumer. The comprehensive

press office program was aimed at journalists from

national, regional, lifestyle media, as well as those

specialist press that corresponded to key sales

categories for Rakuten.es, eg: Maternity, Pets,

Gastronomy and Decor issues. The team created a

wide variety of content such as products´ bazaars,

press releases and infographics, and managed several

competitions with radio and online media. In three

months 140 articles were published in media such as

La Vanguardia, S Moda, Sálvame, Hola, in addition to

features on radio and TV, such as Flaixbac Radio and

TV3. The total coverage reached an advertising value

of 172,000€ and 37 million impressions. This PR

campaign, combined with a complementary

advertising campaign over the same time frame

increased the visibility of Rakuten from 12.9% to

57.3%.

Increasing brand awareness for Rakuten.es

Case studies Serviapuestas| Press office

Immersed in an extremely competitive sector,

Serviapuestas, the company specialised in

online bets and lotteries, wanted to increase

its visibility in the run up to Christmas. Canela

undertook a short term communication

campaign for the Spanish company providing

the press with a range of interesting facts and

figures relating to Lottery purchasing

behaviour. The campaign resulted in 92

articles which were published during the 3

months of the project. Canela also helped to

position Serviapuestas as a leader in its sector

by building the profile of the company´s CEO,

Sascha Badelt, who was interviewed by

prominent media such as Cadena SER, Onda

Madrid, COPE and Gestiona Radio.

.

Showing the advantages of online

lottery purchase

Case studies flightright | Press office

Canela manages the press office for flightright,

the portal specialised in managing claims for

delayed, cancelled or overbooked flights. To

position flightright ahead of the competition in

this sector, Canela is constantly searching for

original and creative story angles, publishing

press releases and infographics on facts and

figures related to everything that happens on

airplanes and at airports. In just six months,

we have achieved more than 120 pieces of

flightright branded coverage, most of them in

national media like ABC, La Vanguardia and El

Confidential. With our coverage, we reached

more than 1,6 billion of online unique users.

Educating travelers about their rights

Case studies Ve Interactive | Launch in Spain

Canela managed the announcement of the

arrival of Ve Interactive in Spain, as well as the

opening of a technology development centre

in Bilbao. Taking advantage of this British

multinational interest for Spain the

expectations of the growth in the e-commerce

sector, Canela organized a press event in

Madrid and a pres event in Bilbao, which were

each attended by 20 journalists from

national/regional, marketing/ecommerce,

retail, financial and IT professional media.

These events resulted in more than 60 pieces

of ve Interactive branded coverage in key

publications for business sector, including 6

interviews with Ve Interactive’s founder in well-

known media as El Mundo, PR Noticias,

Interactiva Digital, ETB, and more.

Launching Ve Interactive in Spain

Case studies Rakuten| Speaker bureau

With the objective of positioning Marc as an

expert in e-commerce, as well as building

profile for Rakuten, Canela organises a

rigorous Speaker Bureau programme which

has resulted in Marc being a keynote speaker

at some of the most relevant events in Spain:

Digital Business Summit, eShow, MWC,

OMExpo, Premios Nacionales eCommerce, SIL

and Startup Grind. In addition Marc has been

a guest tutor at the following Business

Schools: Foro Economia Digital (FED) and

Instituto Economía Digital ESIC (ICEMD). Via

these speaking opportunities Marc has

reached key influencers, decision makers and

opinion leaders throughout Spain and Canela

continues to look for and secure for the right

speaking opportunities for him.

Positioning Rakuten Spain’s CEO

Marc Vicente as an eCommerce guru

Case studies Café Royal | Launch event

Café Royal chose Canela PR to launch, with

style, this premium Swiss coffee brand in

Spain. At an event featuring an exclusive

broadcast from Café Royal’s Special Agent in

the Service of Good Taste, Robbie Williams,

over 20 media had the privilege of being the

first to enjoy the full range of Café Royal coffee

in a variety of formats. Adrian Fernández,

Spain’s Best Barista 2014, delighted the

audience with some of his specialties made

exclusively for Café Royal, including Melon and

Coffee Freeze Pops, Citric sorbet with Café

Royal® Ethiopia and Gin&tonic with Cafe

Royal® Espresso.

While the more adventurous attendees tried

their luck in a blind tasting experience at the

coffee roulette-casino wheel.

Café Royal’s mission in Spain: In the Service of good taste

Executive Team Who we are

Deborah Gray has over

twenty years experience

in public relations, eight

years in the British

market and twelve years

in Spain. In 2006 she

founded Canela whose

clients currently include

world leading brands

such as Lenovo, Rakuten,

Getty Images and

Western Digital.

Deborah Gray Director & founder

Esther has over fifteen

years experience in the IT

sector as a journalist and

public relations

consultant. Esther joined

Canela in 2008 to open

the Madrid office. She

currently leads the

Lenovo, Hitachi Data

Systems, Getty Images

and Boston Medical

Group accounts.

Esther Presencio Director, Madrid Office

Alba has ten years

experience in public

relations, having worked

for several IT and

consumer electronics

accounts such us

BlackBerry, HTC, SanDisk

or Kodak. At Canela, Alba

leads the Rakuten

accounts, and other B2B

and app brands.

Alba Calvet Director, Barcelona Office

Catarina Oliveira Sanjuan

began her career as

junior account executive

at YoungNetwork PR

agency in 2006 where

she worked on several IT

B2B accounts such as

Meta4, Cisco, Data

Recover Center and

Cezanne HR.

Catarina Sanjuan Director, Lisbon Office

Contact

Passeig de Gràcia, 77, 6th floor

08008 Barcelona

T. +34 934 676 019

Paseo del Rey 10, 1st floor A

28008 Madrid

T. +34 915 230 584

Rua Rodrigues Faria, 103,

Edificio I, 4th floor 1300-

501 Lisboa

Thank you very much for your time