We know how to make noise

Introduction Things you should know about Canela

Canela in brief

9 Years experience

15 Comunication consultants

3 Offices: Barcelona, Madrid, Lisbon

750.000 € Turnover in 2014

Introduction What you should know about Canela

Why Canela?

Autonomous

We are independent,

flexible and most

importantly agile

Flexible

No budget is too small and no

client is too big for our capabilities

Artisanal

We create tailor made

communications

campaigns

Ahead of the game

Our team is always ahead of the

latest trends in PR and social media

Multilingual

We have excellent English

language skills and all our

practitioners are bilingual

International

Part of ECCO PR Network with

access to 32 markets

● Communications

planning & strategy

● Stakeholder

mapping

● Public Affairs

● Crisis Management

Content creation

● Speaker Bureau

● Corporate Social

Responsibility

● Access to

International

Network

● Press office

● Product launch &

events

● Media

collaborations

● Review

programmes

● Media Training

● Interviews

● Monitoring &

Evaluation

● Content creation &

engagement

● Reputation

management

● Influencer relations

● Games &

competitions

● Social Media

Training

● Monitoring &

Evaluation

● Press releases

● Infographics

● Blog &

newsletters

● Advertorials &

branded content

articles

● Advertorials &

branded content

articles

● Opinion articles

● Press dossiers

● Video

Strategic consultancy Public relations

Digital

Services What we can do for you

Client experience

Business Technology Solutions

E-Commerce, HR & office services

Media Services Marketing & rewards

B2B brands we work or have worked for

Client experience

Games & Apps

Food & Drink

Consumer Technology

Travel Trade associations, Education & NGOs

Consumer brands we work or have worked for

Lifestyle

Case study Rakuten | Press event

Chicote, San Antón Market and Rakuten:

the ideal ingredients for getting to know the

broad range of products on offer in the

gourmet category at Rakuten.es. Canela

invited a high class audience of food

enthusiasts to a showcooking session led by

the famous chef Alberto Chicote. Journalists

and bloggers from media such as Canal

Cocina, Top Chef, Directo al Paladar, the El

Cocinillas and Gastrotxusan were present to

sample the broad range of Rakuten’s

gourmet products.

Rakuten has the best ingredients for showcooking

Case study

To make known Lenovo to its potential

consumers. To achieve a closer relationship

with journalist in an innovative and different

space. To position Lenovo as a socially

responsible company

Lenovo set a Christmas Expobox in the

centre of Madrid where kids could contact

with Santa Claus and send him their

presents wish list through video conference.

Canela invited their top contacts in IT and

lifestyle media, who were accompanied by

their children. We also inform about the

charity action that Lenovo organized during

these days, giving away toys for families

with unemployed parents. Journalists from

IT and lifestyle media (tuexperto.com, Axel

Springer, Tinta Libre…) and TV programs

(El programa de Ana Rosa) came to see

Santa with their kids. A massive influence of

public to the Expobox.

Christmas expobox

Lenovo | Event management

Case study

Development of the differential value

proposal for a coffee brand aimed at all

audiences. The concept that underlies every

brand is transformation, and Café Royal

decided to create an action that would

connect all the lovers of espresso. The

Swiss company wanted to communicate its

passion in a sensory and organic way, and

therefore welcomed the singer Robbie

Williams as a sponsor at the presentation of

the brand in Paris. Canela organized a

press trip with Europa Press as Spanish

guest to assure that this exclusive event had

repercussions in Spain, and achieved

almost 30 clippings in regional, national,

lifestyle and food media with the desired

message: a different way to "make coffee"

for all the lovers of espresso.

Robbie Williams and his passion for coffee

Café Royal | Brand launch

Case study

Communication campaigns should convey

messages that are interesting, evocative,

aspirational and most importantly related to

the lifestyle of their potential customers.

With this in mind we developed an App for

Facebook, which educated users about how

best to use their personal cloud. Through

this interactive game, we explained how to

use the storage system WD My Cloud,

emphasising the benefits to users across

multiple devices. The campaign was piloted

in Spain, and then rolled out across WD’s

Global Facebook community achieving over

14,000 likes in less than a month.

Educating consumers on the use of personal cloud

WD | Digital content creation

Case study

We celebrated the 10th anniversary of the

Western Digital flagship product, a wireless

storage disk called My Passport which has

now shipped over 60 million units, with an

after-work party in Madrid. We took this

opportunity to present the new collection of

WD products and reinforce relationships

with its target media. The party was

attended by journalists and lifestyle

bloggers, and the products presented had

an impact in more than 40 different media.

10 years & 60 million WD My Passport hard disks

WD | Press event

Deborah Gray Director & Founder

Esther Presencio Director, Madrid Office

Carla Couto Director, Lisbon Office

Deborah Gray has over twenty

years experience in public relations,

eight years in the British market and

twelve years in Spain. In 2006 she

founded Canela whose clients

currently include world leading

brands such as Lenovo, Rakuten,

Getty Images and Western Digital

Esther has over fifteen years

experience in the IT sector as a

journalist and public relations

consultant. Esther joined Canela

in 2008 to open the Madrid office.

She currently leads the Lenovo,

Hitachi Data Systems, Getty

Images and Boston Medical

Group accounts.

Carla was a journalist for more

than 15 years she was the editor

of two successful lifestyle

magazines DIF and PARQ. In 2010

she set up the Canela office in

Lisbon and is the lead on the

Freelancer, Second Love and

White Road accounts.

Alba has ten years experience in

public relations, having worked for

several IT and consumer

electronics accounts such us

BlackBerry, HTC, SanDisk or

Kodak. At Canela, Alba leads the

Rakuten accounts, and other B2B

and app brands.

Alba Calvet Director, Barcelona Office

Executive Team Who we are

Thank you very much for your time