Contents

• What is Digital Communication?• What is Canela Digital? • Why choose Canela Digital?

What is Digital Communication?

What is Digital Communication?

What is Digital Communication? Digital Communication is the transmission of information and the interaction that takes

place through electronic media, principally, webs, blogs, social media, forums and other Internet-based tools.

Why is Digital Communication important? What isn’t on the internet doesn’t get to the public. More people read the news online

than in newspapers. People trust what they read in blogs and what is recommended by their peer group in social media sites.

Why do I need to invest in Digital Communication? If you’re not online you’re not being talked about. If you’re not being talked about then

you’re not reaching your target audience. Companies that don’t adapt to this change risk being left behind by the competition.

What is Canela Digital?

What is Canela Digital?

What is Canela Digital? Canela Digital is a new department at Canela Public Relations dedicated specifically to

Digital Communication strategies. Why has it been set up? This department has been set up to provide clients with expertise on how to achieve the

maximum impact for clients in the online space.What can it do for my company/brand? With Canela Digital you will have at your disposal services and tools dedicated

exclusively at ensuring that your message gets to the maximum number of people as possible online.

What will it cost me? Less than you think might think. Campaigns can vary and the trick to success is to get

users to generate the content.

Canela Digital services

Digital media audit and strategy: An analysis of what is being said about your product/service/brand online followed by a strategy for how to participate in the conversation

2. Blogger outreach: Bloggers are the voice of the consumer on the internet. We help you to make positive relationships with them in a way which best serves their interests and your brand.

Social Media News Releases (SMNR): Press releases developed in a format that works best on the internet and is most useful for bloggers and online journalists.

Campaigns for social media sites including the creation of digital assets: ideas, recommendations and interactive collaterals designed to achieve maximum impact amongst your target audience.

Creation of webs and micro-sites: We write contents for and design specific sites with information in support of your communications objectives.

Why choose Canela Digital?

For our proven experience

Digital media audit and strategy

Blogger outreach

Social media news releases

Campaigns for social media sites

Creation of digital assets

Creation of webs and microsites

For our references

“Of all Mio’s agencies in Europe Canela was able to show us the importance of digital media without blinding us with science. I like their common sense approach and their ability to deliver in this space has been proven through Geo-Xating campaign which has created lots of noise in social media communities and continues to do so months after the launch.”Graham Sears, European PR Manager Mio Technology

“For the first time I see that a PR agency is using email properly, in the case of Canela PR instead of saturating us with email they have created an online press room. Little by little agencies are learning good techniques in the online space”. Manu Contreras, Hipertextual.com

“Canela PR has a highly professional team with the ability to get the maximum from the digital space thanks to the passion, motivation and creativity that they dedicate to each one of their projects”. Fernando Ujaldón, Director of Communication 11870.com

“We chose Canela because they were able to offer us creativity and expertise in both the on and offline space. As soon as we launched we were all over the social media space thanks to their expertise.”Nick Marsh, Head of Internatinal Marketing, InspirAction

“Bloggers have different communication needs from traditional media above all immediacy. This is something that Canela understands and have worked hard to provide a workable solution with their online press room. We get 24/7 access to the information we need about their clients in the format we need it in. Without doubt they are ahead of the curve. Carolina Denia, blogger ClipsetNet

For our team 100% “digital-oriented”

Xavi Balaguer Blogger Specialist

Xavi is Canela’s technology expert and resident IT geek.He is our specialist in technical things and speaks the same language as the IT Bloggers and buys his clothes from the same shops and gets his hair done at the same hairdressers.

After a long experience in PR that started with faxing news releases Deborah had the vision to dedicate Canela’s resources to adapting to the opportunities offered by Digital media. Living proof that you can teach an old dog new tricks.

Deborah GrayFounder & Manager

Alexandra CaveroSocial Media Mistress

Alex aka Little Jedi is our Social Media Mistress who spends more time in the Digital space than in reality. When not Tweeting she can be found creating FaceBook groups, posting news in Forums and humming along to the Stereophonics.

Challenge To launch a new NGO and recruit activists Generate traffic for the InspirAction website. Generate noise online about the organisation through social media sites used by the target audience.

Response Canela made an analysis of the social media sites used most by the target audience of InspirAction

and established bespoke InspirAction profiles in the most relevant ones. Canela makes daily (Twitter) and weekly updates (Facebook, Tuenti, My Space, YouTube) of news

about the InspirAction brand using contents specifically adapted to this media. Canela maintains a dialogue with InspirAction fans and followers responding to their enquiries.

Results Contents 100% updated always. Increased visibility of InspirAction in the web. One month after launch InspirAction has over 500 fans in Facebook and 300 followers in Twitter with

numbers increasing every day.

Case study InspirAction

Updating social media profiles

Twitter Profile

Flickr Profile

MySpace Profile

Digg Profile

FacebookProfile

TuentiProfile

YouTubeProfile

Challenge Create micro-sites to redirect traffic to the BingOlé web page. Create and update on a fortnightly basis micro-site contents following different themes and focus.

Response Canela carried out a study of the sites and blogs from the competition and made recommendations on

which themes would be appropriate to develop micro-sites and micro-site contents. Canela developed quality contents for each sites using a wide variety of sources. Every two weeks Canela develops new contents so that each micro-site has freshly updated contents.

Results Three differently themed micro-sites En femenino.es, Crisisnogracias and Juegobingo.es. Contents updated every 15 days. Over a 3 month period 18.000 visitors were re-directed to BingOle.es from these micro-sites.

Case study BingOlé

Updating micro-site contents

Some Digital assets we’ve created to promote ourselves

Are you ready to play? Fun, transferable Brand enegagement

Our interactive Advent calendar A fun, downloadable, desktop appllication Audience engagement and branding opportunities

Canela making buzz online and improving search

rankings

F l a s h G a m eF l a s h G a m e

C h r i s t m a s w i d g e tC h r i s t m a s w i d g e t

V i r a l V i d e o sV i r a l V i d e o s

A Department specialised in Digital Communication.

A team 100% focused in Digital Communication.

A wide arsenal of tools to help achieve your communication objectives online.

Solutions that fit the budget of each client.

Experience with clients from different sectors and different profiles.

Proven success in social media campaigns.

IMAGINATION, PASSION and ENTHUSIASM for the Digital World

To sum up Canela Digital offers...

Thank you very much for your time

For a more in depth presentation, please contact:xbalaguer@canelapr.com

Tel: +34 93 269 09 93