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hi.
LONDON
350 skilled
professionals
20 category
leading clients
16languages
spoken
189 countriesserved
1 great
company
12 globaloffices
SEATTLE
NEW YORK LODZ
SINGAPOREDALLAS
fromanalytics tooptimization
insights
branding
planningplanning
experiential
data/analytics
digital
direct
promotional
channel
loyalty
change
Ace Awards 1st place – PNC Commercial Multiphase Campaign 3rd place – PNC Merchant Services Manufacturer USB Mailer Telly Awards Bronze Telly – AMF Printer Smash Video Bronze Telly – Raising Cane’s National Chicken Finger Day
Video Interactive Media Awards Outstanding Website: Magazine – Lockheed Martin Code
One Magazine Website IMA Outstanding Achievement Award: Military – Lockheed
Martin Code One IMA Outstanding Achievement Award: E-Zine – Lockheed
Martin Code One Magazine Outstanding Website – PNC Commercial Multiphase
Campaign Microsite How Interactive and Web Design Awards Merit Award – Peterbilt 579 Product Launch Website WebAwards Marketing Standard of Excellence – SourceLink Rebrand and
Website Redesign Financial Services Standard of Excellence – PNC Commercial B2B Standard of Excellence – PNC Commercial Multiphase
Campaign Microsite Outstanding Website – Peterbilt Truck Model 579 Product
Launch Campaign W3 Awards Gold – Peterbilt 579 Product Launch Gold – PNC B2B Lead Gen Campaign Silver – Lockheed Martin Code One Magazine Website Midas Awards Midas Certificate – PNC Commercial Multiphase
Campaign Microsite
Awards in 2012
Our POV
9
we create extraordinary experiences that matter
we believe there is only one world – and digital and physical worlds should work in tandem
Strategy &Insights
DataAnalytics
Content & Creative
Digital &Technology
CriticalComm.
Sports &Experiential
Extraordinary Experiences that Matter
• Strategic planning & innovation
• Research & analysis• Digital, social,
mobile & customer experience audits
• Brand development & refresh
• Brand architecture & naming
• Digital ecosystem discovery & planning
• New product development, naming & branding
• Integrated multichannel planning
• Content strategy & development
• Insights, analytics & measurement
• Idea generation & innovation• Creative design, copywriting, user experience design, development & production across all channels:• Digital• Video• Display & search• Mobile• Social Media• Direct Mail• Experiential• Collateral• Sales
Enablement Tools
• Multi channel content strategy
• Critical Communications
• Radio, Print, TV• Retail and POS• Out of Home
• Digital strategy• UX design• Front & back end development of enterprise-level web sites• Application development• Microsites• Promotional landing pages• Social Media• pURLs• E-mail• SEO/SEM • Online advertising• Mobile• Games• eLearning• Kiosks•Web and social analytics• Hosting• Analytics
• Critical Communications
• Simplification of Customer Communications
• Correspondence Systems Analysis
Delivered through:• Communications
Strategy• Communications
Development & Management
• Communications Production Management
• Strategic Planning• Property
Review/Evaluation• Contract Negotiation• Sponsorship
Packaging• Licensing• Post-Events/Program
Reporting • Production,
Promotion & Mgmt.• Media Leveraging• Staff Sourcing &
Recruitment• Partner Solicitation• Creative Concept
Development• Budget / Program
Management• ROI Evaluation• Athlete/Celebrity
Handling• Destination
Management
• Analytical data management
• Segmentation & profiling
• Predictive modeling • Data mining• ROI reporting &
optimization• Financial
simulations/sensitivity analyses
• Web analytics & optimization
• SEO & SEO analytics
• Digital media optimization
• Attribution modeling & optimization
• Experimental design• Multivariate
testing/optimization • Portfolio analytics• Loyalty program
analytics
Our Approach
Technology + All Platforms + All Triggers + Across All Channels
pURL +
Why hawkeye
Strategic Understanding
Business-Building
Accountable
Category Expertise
Partnership
18
Integrated. Digital. Agency.
Your Needs
Let’s Tour