Campaign Assessment Report

Resource Development Group, Inc.February 23, 2006

ASSIGNMENT

• Minimum of 40 interviews• Depth of understanding and support for

Enterprise Flagler’s economic development agenda

• Test funding goal of $263,000 per year x 5• Identify possible funding sources• Identify potential leadership• Identify possible obstacles

Financial Services 9Real Estate 7Architects/Engineers 5Attorney 4Insurance 4Associations 4Developers 4Media 3Government 3Construction 3Manufacturing 2Education 2Auto Dealers 2

Retail 2Advertising 1Healthcare 1Hotel/Motel/Resort 1Consultant 1Web-based 1Construction Supply 1CPA’s 1Utility 1Back Office 1Property Managers 1Rail 1Individuals 1

INTERVIEW POOL

INTERVIEW POOL

• 17 of 20 Board Members• current EF investors• % of current funding• 17 non-investors

KEY FINDINGS AND RECOMMENDATIONS

• EF is unknown commodity• Broad support for program of work • Must have ED “go to” group and EF

SHOULD BE it • “Thumb’s up” on Cornerstone Partnership• MUST HAVE benchmarks• Good potential to grow investor base

PRIVATE SECTOR REVENUE POTENTIAL

• $1 million – $200,000 per year– 5 year spread (2007 – 2011)

• 400% annual increase in current private sector support

CAMPAIGN CHALLENGES

• Lack of knowledge about Enterprise Flagler.

• Perceived “lack of alignment”• Unfriendly business environment• Lack of industrial spec space and office

space

HOW DO WE DO IT?

• Elevate investments of current base• Broaden the investor base (50% - 60%)• Investor and community

outreach/education• Alignment with public partners

CAMPAIGN LEADERSHIP• Honorary Co-Chairs

– 3 to 5– Possible second layer

• Campaign “working group”– Internal– Advice, counsel, assistance and oversight

PRIVATE SECTOR REVENUE POTENTIAL

46%

25%

22%

2% 2%3%

Business RecruitmentMarketingRetention & ExpansionEntrepreneurial ActivitiesInvestor RelationsSpecial Projects

Proposed FY 2006/2007 Budget

KEY FINDINGS AND RECOMMENDATIONS

Prioritize Sub-Strategies– 64% sited educating the community on best practices – 61% sited marketing to corporate executives with

second homes in Flagler County– 54% sited developing relationships with site locators– 49% sited business visitations– 25% sited developing a commercial real estate

database– 20% sited workforce development

INVESTOR RELATIONS

• Adjust and enhance investor levels• Re-align board composition• More opportunities for investor involvement• Comprehensive communications plan• Utilize broadcast and print media to “spread the

message”

THRESHOLD QUESTIONS• Questions, comments on findings and

recommendations?• Do you want to move forward with a

campaign?• What are our next steps?

NEXT STEPS• Executive Planning Session

– Settle metrics– Finalize program of work– Find “common ground”

• Campaign Planning Session– Identify and Recruit leadership– Screen top 50

• Prepare collateral materials• Commence community outreach/education

Campaign Assessment Report

Resource Development Group, Inc.February 23, 2006