United Way Campaign 2015 Captains’ Training Resource

Campaign dates: Oct 5 - Oct 16

GVSU CampaignMission:• To impact the community positively through United Way giving!

Goals:• To educate the GVSU community about community needs and non-

profit agency programs and services• To highlight the benefits of United Way giving through affected

members in the GVSU community• To include all GVSU community members in the campaign• To strive to increase participation• To recognize those who give

GVSU’s Giving PhilosophyEveryone should…• Be given an opportunity

to respond/give• Receive education on the

role of United Way and its partner agencies and programs

• Understand how their dollars make a difference

This is done by…• Personally giving every

individual a pledge form• Giving a presentation or

finding another way to share information about the impact of United Way

• Showing GVSU’s impact on United Way through stories and statistics

Why we focus on response rate?Faculty/staff response rate*

2012 76.4%2013 75%2014 72%

Faculty/staff giving rate2012 53.4% 2013 49.9%

2014 47.5%Faculty/staff contribution in dollars

2012 $172,199.042013 $165,459.192014 $165,196.56

GVSU Giveaways: EVERYONE WHO RETURNS A PLEDGE FORM HAS FOUR

CHANCES TO WIN A $25 MEIJER GIFT CARD

• Any faculty/staff member who returns their pledge envelope, regardless of whether or not they donate, is eligible to win one of four $25 Meijer gift cards in a drawing to be held in December.

GIVE.The workplace campaign is the easiest and more powerful way to invest in your community.

ADVOCATE.You can make change happen with your voice. Get informed. Tell your friends.

VOLUNTEER.United Way’s Volunteer Centers works with volunteers and local nonprofits to develop the best opportunities for people to give their time and talents.

LIVE UNITED - What does it mean?

UNITED WAY BELIEVES THAT EVERYONE DESERVES:

TO BE FINANCIALLY STABLE

A HEALTHY LIFE

A GOOD EDUCATION THAT LEADS TO A STABLE CAREER

Campaign ToolsEvery United Way partner has a Toolbox on their website –

To access, go to www.gvsu.edu/unitedway

• E-Postcards – educational material to send out via e-mail • Brochures/Handouts – available online

• Agency Speakers – invite one in to talk at a meeting

• Incentives – pick from the table of items or request

• Group Volunteer Project – this can be arranged through the volunteer center

• Give all employees an opportunity to give to United Way - An anonymous envelope (provided in your packet) helps ensure the confidentiality of their response.

• Return pledge envelopes/forms to Brian Van Doeselaar (United Way Treasurer, 2015 JHZ) by Friday, October 16, 2015

• Send a THANK YOU note/email to everyone who returns a pledge form/envelope.

http://www.hwmuw.org/campaign2015

START WITH WHY

“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe. We are drawn to organizations that are good at communicating what they believe.”

― Simon Sinek, Author

UNITED WAY BELIEVES

PEOPLE HELPING PEOPLEView “Fred” video

ENGAGED GVSU

GVSU Strategic Plan 2016-2021 Community: Grand Valley State University values its connections to, participation with, and responsibility to local communities, West Michigan, the state, the nation, and the world. We value the collaboration of faculty members, staff members, and students with external partners in addressing mutual interests and community needs. The university offers the communities it serves resources and inspiration in their own lifelong pursuit of knowledge. Faculty and staff members are encouraged to contribute their expertise and service working in partnership with communities. Students are encouraged to take part in various service learning and volunteer opportunities in their communities and abroad. To foster and expand these community connections, the institution and its members promote, value, and honor diverse perspectives.

Institutional outcome: Grand Valley has mutually beneficial relationships, partners, collaborations, and connections with local, state, national, and world communities.

DID YOU KNOW…?

In the 2014-15 school year, 46 students & 18 faculty/staff members volunteered for Schools of Hope

Stocking Elementary hosts a “lab classroom” that provides space for GVSU faculty and students to hold education courses in the elementary school on the West Side. GVSU students learn educational theory and approaches to teaching and then apply what they are learning by working with the students in the school.

In a series of weekly workshops, two GVSU librarians and an education professor developed research skills among local sixth-graders at Westwood Middle School.

Grand Valley students were among summer interns that helped to build GaGa courts on over 14 Grand Rapids Public Schools’ playgrounds as part West Michigan Intern Connect Week of Action.

 

 

HEART OF WEST MICHIGAN UNITED WAY

• Any Heart of West Michigan United Way donor who makes a timely gift of $50 or more, and at least $50 of the gift is undesignated, i.e., Community Investment Fund, will be automatically entered for a chance to win a vacation package up to $5,000 to a destination of his or her choice, if he or she is otherwise eligible.

• The winner will be announced at the Celebrate United event on May 2, 2016.

GREATER OTTAWA UNITED WAY IS OFFERING A CHANCE TO WIN TWO TICKETS TO PARADISE!

When you give a new donation of $1 per week ($52) or increase your giving by $52*, you will be entered into a drawing to win:

Two Tickets to Paradise › 5-night stay in an ocean view king or double room plus airfare for two at the all-inclusive Hyatt Ziva Puerto Vallarta

› Round-trip coach class airfare for 2 to Puerto Vallarta

*Any FIRST TIME GIVER who pledges or donates $1 per week ($52) to the 2015-16 Greater Ottawa County United Way Community Campaign OR any previous giver who donates or pledges $52 MORE than he/she pledged in the 2014-15 campaign will be entered into the prize drawing.

Prize drawing will take place on Thursday, March 24, 2016 during the Greater Ottawa County United Way Campaign Celebration.

Any gift of $50 or more will be entered into the drawing for a 2015 Harley-Davidson® Street Glide ® motorcycle. 

Increasing your gift by $50 over your 2014 Campaign Gift gets you an additional entry!

The winner will be announced on 4/27/2016.

UNITED WAY OF THE LAKESHORE’S HARLEY-DAVIDSON SWEEPSTAKES

Responding to Concerns & Objections

• Objections are not personal.• Objections are often based on incorrect

information.• Be an empathetic listener.• Set and maintain the tone.• It is OK if you don’t know the answers.• Remember, our role is to educate.

Click here for additional resources

Help is nearby…• Forum/GVNow• Website: www.gvsu.edu/unitedway • Contact anyone on the team!

Ruth Stegeman - Co-chair

Damon Arnold - Co-chair

Brian Van Doeselaar - Treasurer

Darla Bennett - Administrative Coordinator

Nate Hoekstra - Communications

Michelle Holstege

Susan Sloop

Steven Lipnicki

Employee Contributions

--Pledge Form--Cash--Check--Credit Card Payments--Debit

Click here for additional pledge forms

Captains’ Thank You Breakfastwith President Haas

Thursday, December 10 at 8 a.m. 2204 Kirkhof Center, Allendale Campus