Caitlin Halloran- Advanced Portfolio-1

8/2/2019 Caitlin Halloran- Advanced Portfolio-1

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The trailer begins with a mid shot of a teenage girl looking at a boy that she seems

to be interested in. You can tell by the props and clothes used that the film is set

in the 70s which helps the audience see what kind of era it is and to feel the

background. The scene fades out and then changes to the credits and dream

worlds iconic image and logo, it then fades into the film 4 image and back ontoanother scene of the main girl, Susie riding on a bicycle the music is classical

which creates suspense.

I decided to do a textual analysis on The Lovely Bones as the film is similar to ours in the

aspect of how time can show the recognition of events. It is also set in the 70s so we

may use certain elements of the film to include in our flashbacks. It is also about a girlgone missing and the story is about finding out what happened.

The scene then fades out again and onto Susie running through a field, the

voiceover continues saying "I was fourteen years old when I was murdered The

shock of the sentence may cause some of the audience into hypodermic needle

as the audience has got to know her and her life, and they now know that she

was murdered.

The scenes flicker quickly between ones of Susie, their mum and a mysterious man

whos face we cant see. The sound of a camera tacking represents Susie

characterisation and the flash represents the change in scene. It then flicks to an

image of Susie and her mum sitting on someone's bed and then zooms out into a

scene of the dad and Susie, meanwhile the non diegetic sound of Susie's voiceover

tells the story of who she is. The audience then gets to see more of her life as the

trailer changes to an establishing shot of her school and then onto her locker.

There is another non diegetic sound however this time it belongs to the boy at the

beginning of the trailer as he says you look beautiful Susie salmon creating quite

a Goosebumps scare.


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RESEARCHBefore completing our production, we need to do some research into our genre

of mystery, thriller drama so that we know the common elements and what is

expected.


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The voice over of the sentence continues as the shot changes into a panning shot zooming in onSusie, this creates tension as it is fast paced, it then moves upwards onto her face as she looks scaredat something in the distance. The music gets more paced and then stops as the scene goes black,creating more enigma and suspense. The camera fades in and there is point of view shot looking atSusie, followed by a non diegetic sound but one we guess that its coming from the point of view shotwhich says your a Salmon girl right?. The scene then goes white, again acting like Susies takenanother photo, this could represent another significant event in Susie's life, which questions thewatcher to think this was the person who murdered her. The scene comes alight again, theatmosphere almost looks darker then it did before, Suzies voiceover continues on December the 6th

1973 The shot then cuts and the trailer goes blank again.

The titles come on with the black screen saying From Academy Award Winning Director Peter Jackson

Showing that the director has a reputation and therefore encourages the watcher to see the film. The

music continues to build more and more creating more enigma. The voiceover changes to someone we

guess as a detective saying We didn't find her Mrs Salmon with the scene of a detective and other

police offices surrounding the scene of the field we just saw Susie running through. The fact that Susies

voiceover has ended and someone else tells the story, reinforces the fact that Susies dead and creates

more of a hypodermic needle theory. The trailer continues to cut as we see the detective telling Susies

mother in a close up of there face which flicks from one point of view shot to the other . It then fades

out and onto another scene where the sister comes into the dad and says shes dead isnt she Andthen fades out. The break in the trailer demonstrates the feelings to the other characters which creates

more emotion to the watcher.

The trailer is again interrupted with another credit on which based on the novel by Alice Sebold again

stating her significance. It also acts like chapter in the trailer, and another part of Suzy life to discover.

The scenes then change to Susie imagination of what the afterlife is like, as we get to see it through her.

We then see Susie lying down on the floor with the light reflecting on her, this may demonstrate the fact

that she is in a different world. The trailer then continues to cut through significant people in Susies life,

like the boy she had a crush on, her grandma and little brother who all show how they deal with the

death all ranging from close ups to mid shots, which makes it extremely powerful. The film then cuts back

to Susies imagination world and the music changes to a more upbeat song where the landscape changes

into a beautiful scenery with Susie in the middle. The camera zooms into the tree that represents the

lovely bones as the leaves all come off demonstrating time and peacefulness, Susies voiceover comes

back to life as she says but I wasn't gone, I was alive, in my own perfect world The fact that Susie's

voiceover has res returned shows that although she is dead this is still her story. The landscapes continue

with establishing shots , this time of a waterfall and then a massive lake with a flower opening in the

middle which opens, demonstrating a new life. Susies voiceover continues but in my heart, I knew it

wasnt perfect The scene changes with the lighting getting darker and the scenery less beautiful where

Susie is walking towards what looks like a lighthouse. The camera cuts and the new scene is one in a dark

room where Suzy voiceover continues my murderer still haunted me The way that the voiceoverconnects with the scenery makes it more powerful as we know this is Susies story.


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The scene cuts again into another title credit. As the music changes to a more suspense building one, it creates

more enigma and presents that real issues are involved. The trailer picks up tension and gets more fast paced as

the audience know they are going to find out more about her death. The scene begins with the detective picking

up the phone having a conversation with Susies dad. The camera cuts between him and Susie dad, where he tries

to convince him that Susie wouldn't go off with a stranger, she would have to know him. The conversation

continues as the scene cuts from him to another man peering through the window, and back to the detective

within seconds; demonstrating the thoughts of Susies dad and how he is trying to find out what really happened.

Susie's voice continues My father had the pieces but he couldn't make them fit Every other cut seem to give

hints that the man that we haven't properly been introduced to yet is the murderer. The camera continues to cut

between the family and how they are dealing with it, particularly the father. I waited for justice, but justice didnot come Suzy continues . There is a shot of the dad looking through a candle at a close up of Susie reaching out

towards him but the memory is quickly cut as the music builds up tension as the audience finally gets to meet the

mysterious man in a two shot, who then says to Susies sister Your a Salmon girl right? The sentence matches the

one that the audience sees at the beginning which creates more enigma as the audience know he is the murderer.

The trailer then goes blank as the title appears The Lovely Bones and the authors names

appear.

The music continues to build up tempo as it continues to cut between Susie and her dad as he

continues to build up justice to what happened and then back to the detective, As the sister and

father try to convince the detective that the next door neighbour is the murderer, he says back you

need evidence. There is a long shot of Susies sister outside the next door neighbours house which

she breaks into when hes out, the music continues with its pace and tempo as there is a high shot of

Suzy sister looking for evidence, the high angle shot demonstrates how vulnerable the sister is. The

music comes to a climax as the camera changes to a shot of the neighbour coming back into the

house, the camera then does an low angle arc shot around the neighbour showing his power.

Whereas the camera follows the sister in a close shot upstairs as she tries to escape, the shot

demonstrates her vulnerability but also to the audience shows that she is the goodie and he is the

baddie. However she hits a floor board and the neighbour hears, as the camera follows both feet as

one tries to escape and the other to capture it builds more and more enigma along with the music.

The camera then cuts from a scene of Suzy watching down on them. Finally the sister does escape

through the window. The music continues to build as the scenes cut from Suzy to the family

members and the neighbour. The scenes cut from scene to scene making it hard for the audience to

see what's happening, but creates enigma still. There is a close up of the neighbours face as he walks

through what looks like a bush, his facial expressions demonstrate his power which creates more

enigma to that audience. The music finally ends as the scene goes blank and Suzy says Dont be

afraid The music builds up again as the neighbour opens a door with a stairway leading down, the

low angle again shows his power.

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The trailer begins with the 20th century fox logo. It then fades out and into a establishing shot of the New

York Skyline, this immediately shows the audience the location of the scene so they already have some

background information on how this city is important for the film. There is a graphic shot where the

Brooklyn bridge is placed over the skyline with the voiceover saying Im gonna move upstate The scene

then changes into the voiceover himself with the camera on a two shot of him talking to someone, he

continues the country The camera then cuts to an over the shoulder shot of the woman he is talking

too as she replies What about Emily? The camera cuts using parallel editing to a Close up of the

suspected character of Emily looking out of a car window. The woman continues as a voiceover This is a

traumatic time for her, I think its important for her to stay here and work through this

Hide and seek is also similar in the aspect that the main character is about a

girl who is dealing with someone close to her (her mother) dying and how

she deals with it.

The camera then cuts to another establishing shot of a lake which then fades out and onto a mid shot of the dad

opening a door, this then cuts to a long shot of Emily sitting on a bed. The camera fades out again as Emily herselfdoes a non diegetic sound saying I have a new friend The camera fades in again and shows the dad tucking Emily in

as he replies A new friend? There is a serious of cuts between the conversation as Emily tells the dad about her new

friend Charlie and where they met, the scene also cuts between a doll and Emily lying and laughing on the playground

equipment. As the conversation ends with the dad asking if Charlies here right now the music changes tempo and

there is a reactions shot of a close up of the dad looking shocked by something, the scene goes black and then fades in

to a long shot of a door where the camera seems to zoom in giving an almost point of view shot of the dad as it cuts to

a mid shot and back to a point of view shot. The music gets more tense which builds more enigma, the camera then

goes black and cuts to the dad opening the door. There is a mirror shot where the camera is looking at the dad through

the mirror as he opens the shower curtain, the music gets much louder which creates a jump for the audience . The

scene then cuts to a close up of inside the bath tub of the writing saying You let her die The camera then pans outquickly to show Emily standing there as the dad asks Emily, why did you do this?, as she replies It was Charlie The

scene then fades out.

The scene changes to another establishing shot where the camera tracks the cars movement. The

scene then fades out and back to the man himself as he continues the conversation No here she

flooded with memories, The camera cuts again to show a parallel editing, the scene changes to a

brighter and softer lighting to represent an almost ghostly woman who is smiling representing

someone important but who isnt in their lives any longer, and fades out. The voiceover continues

right now I need to be a full time dad As the camera cuts back to a long tracking canted framing shot

of the car driving which fades out. And onto a low angle two shot of Emily and her dad looking out at

something in a depth of field shot showing Emily as the more important character.


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The scene fades into a long shot of the dad on the phone, there is a non diegetic sound of a woman's

voice its not unusual for a child to create an imaginary friend As the scene cuts between the woman at

the start of the trailer back to the dad and onto a long shot of a girl we presume is Emily running outside

giggling and then fades out again. The camera cuts to a extreme long shot of Emily and the woman who

brought the dad the basket sitting watching Emily playing on the swings, the camera then cuts to the dad

talking to the woman as he asks I dont mean to be to forward, but I dont see a lot of kids around, Im

trying to find a play date for Emily in the middle of the conversation the camera cuts to a unknown

person looking through a window of some sort at the three which then cross cuts into a shot of Emily

looking out the car window her facial expressions showing her anger.

The scene is then interrupted with the credits of Robert DeNiro, Dakota Fanning. Over the

credits there is a voiceover of the dad talking to Emily as he says You know, Charlie dosentexist, as she replies You shouldnt say that As the scene cuts to the conversation and

between each of the characters the dad contines Why not? Youre gonna make him mad

Emily replies. The music makes a bang as the scene goes into darkness and the camera pans in

on the house Do you like games Emily says as the camera cuts to a close up of the woman

replying I love games, would you like to play one? The camera cuts to a long shot of the two

having a conversation through some blides and a window and back to a close up of Emilys

profile as she replies Im already playing one There is another match of action shot but this

time of the dad as he washes his hands and takes a step back. The scenes begin to speed up as

the camera cuts between the dad and a mid shot of Emily saying Charlie did it, You do

believe me, dont you daddy? back to the scene of the door.The camera cuts from several images of an officer knocking on the door with a non digetic

sound saying The neighbour called, said there was a problem to a close up of Emily

drawing where the officer asks her what's she's doing, to what she replies You, dying

The shockness of the line sends the film into a fast pace series of montage cuts between

all characters, different actions and weapons and back to Emily. There is a voiceover of

Emily counting as you do in the game hide and seak which creates enigma to the

audience along with the music reaching its climax, Three one thousand, four one

thousand five one thousand, six one thousand, seven one thousand, eight one thousand,

nine on thousand The audience knows that the reality is soon going to come.

The scene then fades out and there is a series of cuts between Emily, the dad and the woman as they eat

dinner as Emily asks if he likes her, and that Charlie thinks he does, and she then asks Did daddy tell you

about my mummy? The camera cuts to a series of match of action and montage editing of shots where

Emily's face cuts between a series of images and then back to the conversation where Emily says lets

hope you dont end up like her The way the scene is interfered with makes the audience very aware and

scared of the little girl and what shes going to do.


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The trailer then finally cuts to the title Hide and Seek as the music ends, the words

hide and seek stay on the trailer but turn white but then finally fade out as the

words If you want to know the secret, You have to play the game As the

voiceover of Emily goes over the titles saying Charlieeeee, the trailer cuts to Emily

opening a door and saying Come out, come out, wherever you are The trailer

returns back to its credits and ends with January the 8th

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How watching trailers have helped usdevelop our media film.

As a group, we found that looking at trailers helped us figure outthe conventions of our genre we should include when making ourown trailer.

We liked how the lighting showed the mood and atmosphere of thesetting and location.

We also found that the trailers used a lot more cuts than we firstthought, so we developed our script to fit this convention.

There are a variety of camera shots throughout the trailer, forexample- close ups and special effects, establishing shots toassociate the audience with a location. All these aspects are whatwe want to use in our own trailer.

The sound built up throughout most of the trailers we analysed andreached the climax towards the end and then goes quiet to createan eerie atmosphere. This was very helpful when deciding what wewanted to create in our trailer as it built a lot of enigma.


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Looking at the conventional titles

As our group didnt know a lot about the thriller genres titles, we did some research into discovering what

they were, the three main colours that kept coming up was red, black and blue. Red perhaps to show the

danger and horror side but blue to represent a cold and uneasy feeling. Blue and white were the most

popular themes so we have decided to use this conventional colouring in our trailer. By also researching the

titles we discovered that a lot of them break up the trailer with quotes, facts or information about the

characters. We have also decided we would like to use this convention in our trailer.


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Key Changes-Trailers

1990s2000

As our film will be set in 2011 but will have flashbacks from the 1980s, it is extremely important that we research

the difference in film from these years so that the flashbacks look realistic. It is also important that we do it as it to

give us a good history of the genres we are doing in order to help us to understand the market and what is successful

and not.

Cape fear- (1991)

Costumes , hairstyle and dialog are romanticised.

Trailer starts off with a very romanticised setting and

sound which turns more power as the enigma gets

more dramatic. Editing are used to create sentences

to inform the audience, actors names are last to

come. Lighting is always quite bright and artificial.http://www.youtube.com/watch?v=xe9o_IwY3Fs

1995

Sixth sense (1999)

Cuts are a lot more common,

lighting is still very artificial. Editing

is more advanced, by using

composition cuts in the trailer, still

but voiceover is still apparent.

Se7en (1995)

Already see the advancement in

technology, more cuts that have a

faster pace, sound is like a ticking

bomb and voiceover talks over the

trailer stating significant sentences

. Costumes, hairstyles and dialog

are again different as in a different

era. Lighting is quite dim.

Insombia (1997)

Voiceover still very common, but in this trailer a lot ofediting takes place, through the change of cuts and the

titles are a lot more developed then previous years. Lighting

is very artificial and costumes still have elements that are

different.The actor playing the police is always very old-

fashioned and always the goodie

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2011

Trespass(2011)Voiceover reappears. Alot more

variety again in shots and cuts as

they rely on the main enigma

along with sound to grab

audiences attention.Again

graphical editing is used to show

the advancement in editing.

Awake 2007

A lot more variety of

shots, music builds

enigma along with the

cuts.Lighting is much

more naturaland

editing only used to

say facts or at the end

for actors names.

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iAxRGX0eE

Gothika (2003)

Uses more cuts and different shots but breaks up

with editing of titles, music is more of the main

element of suspense. Lighting becomes more

natural and voiceover disappears, instead the

sound of the character is used as a voiceover.

The butterfly effect (2005)

Film uses flashbacks as most of the

film is set in the past.Therefore the

lighting changes and costumes,

everything gets brighter. More cuts

and editing uses the same as

gothika.

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2000

2005

Advancement in..

Sound EditingCostumesCamera

shots

Lightning
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Questionnaire on thethriller trailer genre

We created a questionnaire on the thriller genreand the typical elements and conventions that

appear in that genre. We designed a set ofquestions for our target market to answer in orderto get a better understanding on what they like andenjoy.

At this stage of our research it was extremely usefulas we only had a few brief ideas, so to have thisfeedback it gave us a real feel for what our audiencewanted from a thriller trailer and therefore could

design our trailer around them.


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Example of Questionnaires


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Questionnaire results

0

20

Crime Drama Mystery Action

What is your preferred sub

genre? We had already decided we wanted to take the thriller genre asour main element in our trailer, and we knew we wanted

something else as a sub genre, but didnt know what it is which

made asking this question become very useful. As the feedback

for this question came back very mixed we have decided to do a

mixture of crime, drama and mystery thriller. As action wasnt

very popular (only 2 out of 20 said they like it) we decided not to

include it.

010

20

Man Woman Child

What could you more relate to as

being the main character?

We wanted to know what character our ideal target market

would most relate to in order to achieve hyperdelmic needle

theory and to intice our audience into coming to watch out film

from the trailer, therefore this question was crucial in our

research for our production work. The results show that the

majority (10 out of 20) found that they related to a woman, and

a further 8 related to a child, this was very helpful as from

discussing in our group we decided to use two young girls as aflashback and the main character of a woman as the grown up

version of one of the girls.

0

5

10

Rural Urban Both

What is your preferred setting?

Although we already had an idea that we wanted to use a

more rural setting in our trailer, the feedback from our target

market showed that they actually like a bit of both in a trailer,

so therefore thats why we adapted our trailer to have a mix

of both urban and rural


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05

10

15

Fast Slow Quiet Loud

What kind of music do you

associate with thrillers?

It was really important issue for us to get the music right as for

trailers we felt from doing our textual analysis that it made a

huge impact in the way that the trailer built suspense and

emotion into it. So from the feedback we got we know that we

need a mix of all four elements throughout our trailer.

0

510

15

Murder

mystery

Kidnapping Car chase

What would you prefer to

happen in a thriller?It took us a while to think of what main story line wasgoing to take place in our trailer, so this feedback was

very valuable to us when we were deciding. The fact

that 13 out of the 20 we asked said they most preferred

the element of kidnapping to take place really helped us

in deciding our story line. As did the murder mystery

that 6 people said they preferred which we have also

tried to incorporate.

02468

What do you most associate

with at the end of the thriller?The three main feedback that our target audience

gave us were a twist, death and a resolution. So

therefore we have incorporated them into perhaps

not the trailer as we did not want to give

everything away but all three elements come into

play in some areas of the trailer. We decided to

incorporate a resolution with a death and this

would be the twist. So therefore again shows us,

this feedback was extremely helpful for achieving

our storyline


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0

20

Yes No

Would you like the theme of

death to appear during the

trailer?

Although a large percentage had already told us they

associated death with the end of a thriller we wanted to

make sure people definitely liked the theme of death to

appear, as it was something all of our group members said

we wanted. The fact that 16 out of 20 said yes helped us

decide on this idea, but for the remaining four as we still

want them to see our film we have decided to not dwell

on the theme of death in our trailer and it will be verysubtle.

0

10

20

Winter Spring Summer Autumn

When would you want to watch a

trailer?As a trailer helps advertise the film and when the

audience know it is going to come out, it was

important to ask our target audience when theythought it was best to advertise the trailer, the two

highest options were winter and autumn, therefore

we decided to make the film come out in October,

a mix between the two.

0

5

10

Black White Red Blue

What colour titles do you think

most fits with the thriller

genre? Again like music, we thought the titles wereextremely important from doing our textual analysisso from our feedback we can work out which ones we

should use in our trailer. Although red came out the

highest at 8, we decided to go against this feedback

as from watching the textual analysis and by looking

at the changes of the trailers from the 90s to the

2000 we found that a lot of them were blue and

white, so we have decided to do this instead of our

target audience choice

Date at the top readers normally T t l A l i f Th


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Binery opposites in this

case represents the light

and dark, which could

also connote heaven and

hell. Again, links in with

the title suggesting the

forgotten. The light may

represent the ones that

have hope, whereas the

dark side representing

no hope.

The fact that the slogan is

second represents again, it'simportance. The layout of the

sentence tells the reader how

to read and process the

sentence, by leaving a gap

before never happened,

makes the reader question

what's ever happened and

already begin to think about

the poster and what it

represnts.

Date at the top, readers normally

read from top to bottom, so this

is the first thing they are going to

see, this will get in their heads

when the film is out and they are

more likely to remember it.

The title tells the audience the genre

of the film, and how the audience is

going to remember it as, it has a

huge impact. The title The

Forgotten works into every element

the poster shows and allows the

audience to know instantly it is

going to be some kind of

psychological thriller. The way that

the title seems to give an illusion

that it is fading into the background

shows the forgotten element but it

also ties into the slogan but also

contrasts the bottom sentence

Remember

The whiteness of thebackground illustrates how

something can fade which

reinforces the idea of the title

the forgotten

As said before, the first thing in a poster is important as its the first thing the audience reads, howeverthe last is also important as its what the reader reads last and therefore should also have lot of

significance, the sentence remember almost acts like a threat to the audience to watch the film.

Textual Analysis of TheForgotten

Finally, we can see that the

credits are one of the least

important elements of the

poster, they are in the smallest

font and only when you squintyou can see them, although

there small they still hold

importance as the audience

would relate it to other films

that particular production

have done. As this was a small

production company, it wasnt

as important.


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Textual analysis of Gothika

The fact that Halle Berrys name

is the fist thing on the poster,

and the picture herself shows

that the company has used Dyer

star theory in the sense that one

big reason why people will seethe film is because of the actress.

The statement on the characters

arms Not Alone represents the

image the girl is giving, Presence,

this is likely to scare some people

as it tells the audience that it is

going to be a thriller.

The background of the poster is

pathetic fallacy, the rain

represents misery and depressing

which reinforces the thriller

genre. Also the tint of blue could

represent the weather again

representing the thunderstorm,making her look surreal and

ghostly affect.

The picture is so present with the

hands could represent that she is

trapped in the poster, it

automatically gets the audienceinvolved with this character with

the hyperdelmic needle theory,

we dont feel scared of her instead

we want to help her. When going

into the film after seeing this is

already puts the audience on her

side.

The slogan is very powerful as we

dont know what it is representing,

it could be about the girl, but she

looks so present that it confuses the

audience.

Although the actors are

obviously not as importantas Halle Berry, they are still

a significant information as

they are both beneath the

title and are still readable

from a distance.

The fact that the release date is in a different font and

lowercase could represent the fact that it should stand

out of the poster and pop out, so that the audience will

remember it. Which could also be why they put it right atthe bottom, so that it stays in the audiences mind.

We can also see that the credits again are at the

bottom and are very small, this again represents

they arent as important.

The title as a massive part of the

poster as it is so distinctive due to

the colour and font, although it is

the same as the Not Alone scar on

her arm, which could represent

how the two things are related, this

also keeps the audience guessing. It

also gives some kind of identity to

the character, which again shows

the hyperdelmic needle theory. The

title also represents lightning again.


19/26

How analysing media posters hashelped us develop our poster.

A lot of the poster we looked at concentrated on binery opposites, in particularblack and white to create a contrast between good and bad, and the unknown andthe vulnerable. This helped us as we decided to use this convention in our ownposter to show the unknown of the setting in the woods and the vulnerability ofthe two girls.

The posters also tend to use the main character as the main image, it focuses onthat particular characters facial expression to create an enigma and hypodermicneedle theory. We have used this idea again in our own poster to show the girls asthe main iconic image and Amys facial expression of fear to relate to the audienceas well reinforcing the idea of the unknown.

Most of the titles on the posters our group looked at were at the top, as they arethe main focus of the poster. This is because they capture your attention and stickin your mind. We decided that it was important for our title to have a colour thatstands out.

Usually the main actors name is on the poster to represent dyer star theory,although we dont have anyone to use this theory, we still think it is an importantelement of the poster so will print actors names.


20/26

Textual analysis of Empiremagazine

Big tagline, gets audience

interested and is one of the

first things they see when

purchasing a magazine, this

suggests and confirms they

are making the right

decision.

Date and price equally

seen but not as

important as other

elements.

The title is the

companies main brand

image, therefore

making sure it is very

eye catching is a big

priority.

Using dyers star theory to make

people buy the magazine from his

high profile, the way he stands outfrom the rest of the character

makes him look almost 3D and

therefore more significant

The gun tells the

audience what kind of

genre the film is. Action/

Thriller.

Pathetic fallacy

of the

background

gives the

thriller/mystery

element.

Again using the high

profile actor (dyers

star theory) makes

people buy the

magazine.

Title of the film in big

bold letter promotes

the film.

The barcode in the left hand

corner so looks hidden and not

noticeable.

The movie strip is a good effect as it builds into the

whole movie magazine concept but also breaks upthe main promotion picture with a different

section.

The extras show a list of things like movie

and DVD reviews, interviews and

previews.


21/26

Textual analysis of TotalFilm magazine

Title of the film is in

shattered letters which

represents the whole

image of the film and

what genre it is. It is

also very bold and has a

very iconic effect which

might make reader

choose this magazineover another.

Catchphrase The modern

guide gives a the idea that

they are fitting a n in the

market which might make

readers interested. It also

tells them the readers what

there mission statement is

and this might make them it.The price of the magazine and

date is again in small print and

not that noticeable, which

reinforces the idea that the

normal magazine on films,

price isnt one of the main

ways of advertising.

The magazine again uses theidea of dyers star theory and

uses a high profile actor-

Angelina Jolie which will make

people buy it over

competitors.

The background of the

magazine again represents

what film genre the magazine

is: mystery.

Title of the film is also in bigbold letters which makes

people interested in that

genre of film buy the

magazine.

This magazine has a lot more

extras then Empire

magazine, this could make

more people buy it as they

have more things to read.Also by looking at they type of

extras it does have, they

seem to have an interest for

all different audiences so that

we can see their trying to

target the mass market

instead of targeting a niche.

Whereas when looking at the

Empire target market we get

the impression its focussed on

men.

The prop of the gun again reinforces the genre of thefilm as action and crime

Has a guide of the top

100 coolest things in

movies, clearly fits in

with the magazine

and will feed readers

with interest.

barcode, in far

right corner,

hidden away.


22/26

How analysing film magazinesfront covers have helped us

develop our media film. Looking at film magazines really helped our group develop our knowledge as we

were unsure on the conventions used to create the magazine.

We found that the majority have the main actor in the middle of the magazine toagain create dyers star theory to promote the film. We decided that we were going

to use our main actor (Anna) to be on the front to reinforce this idea. The title of the magazine was always at the top of the magazine this makes the

reader automatically know what there buying but can also bring in new customers.

The content of the magazine mainly focuses on that one film with interviews ofthe characters along with special features and behind the scenes, but also has afocus on the overall film industry. We have taken some of these ideas and putthem into our own film magazine.

The majority of the time the caption is at the top of the magazine to attractreaders and enhance their reading. Again we want to take this and put it in ourown ancillary task.

The background of the magazines mainly focus on the genre the film is set. As ourfilm is has an element of mystery, we think the woods is an ideal location for ourbackground of the magazine, along with it being the most iconic setting.


23/26

Key Changes- Posters

1991 1995 1999

By looking at the decade of the 1990s and comparing the transformation of the posters we can see that

they all focus on the main character, and represents the role they play in the film, this uses the idea of

Todorovs theory of ____. However the images get a lot more distinct and simple in terms of the image

being the focal point, and the colours being more subtle to reinforce the mystery genre. In terms of

the titles, all are clear in the terms of the colour, but dont necessarily jump out at the audience.

1999


24/26

In terms of the 2000 decade, the posters seem to have more focus on the

terms of the lighting and placement of the character, perhaps this suggests

that poster is a more important element of marketing the film as nowadays

marketing is more of a focal point when distributing the film. The titles all

seem to follow the theme and colours of the posters.

2003 2005 2007 2011
http://www.google.co.uk/imgres?imgurl=http://impawards.com/2004/posters/butterfly_effect.jpg&imgrefurl=http://impawards.com/2004/butterfly_effect.html&usg=__YoTNT_ZjcCsjZiFAnf4IJm-vQt4=&h=755&w=521&sz=69&hl=en&start=1&zoom=1&tbnid=4JIxXpOzfD8_QM:&tbnh=142&tbnw=98&ei=IQfeTr2QJcfCswbCqaj5CA&prev=/search?q=butterfly+effect+poster&um=1&hl=en&sa=N&gbv=2&tbm=isch&um=1&itbs=1http://www.google.co.uk/imgres?imgurl=http://www.impawards.com/1992/posters/trespass.jpg&imgrefurl=http://www.impawards.com/1992/trespass.html&usg=__6CiqnF_dvE8XLAL32LDbBoXDhBU=&h=755&w=505&sz=71&hl=en&start=1&zoom=1&tbnid=h4_MQ5Tp6xA1NM:&tbnh=142&tbnw=95&ei=aAfeTuKLLYbssgaHxqzkCA&prev=/search?q=trespass+poster&um=1&hl=en&sa=N&gbv=2&tbm=isch&um=1&itbs=1http://www.google.co.uk/imgres?imgurl=http://www.impawards.com/1992/posters/trespass.jpg&imgrefurl=http://www.impawards.com/1992/trespass.html&usg=__6CiqnF_dvE8XLAL32LDbBoXDhBU=&h=755&w=505&sz=71&hl=en&start=1&zoom=1&tbnid=h4_MQ5Tp6xA1NM:&tbnh=142&tbnw=95&ei=aAfeTuKLLYbssgaHxqzkCA&prev=/search?q=trespass+poster&um=1&hl=en&sa=N&gbv=2&tbm=isch&um=1&itbs=1http://www.google.co.uk/imgres?imgurl=http://www.impawards.com/2007/posters/awake.jpg&imgrefurl=http://www.impawards.com/2007/awake.html&usg=__q96eTsTG6NSTPUe2vu6AuA2CzOs=&h=755&w=510&sz=62&hl=en&start=1&zoom=1&tbnid=O2gcKPDQW-GNcM:&tbnh=142&tbnw=96&ei=VAfeToL1DcSOsAam45DMCA&prev=/search?q=awake+poster&um=1&hl=en&sa=N&gbv=2&tbm=isch&um=1&itbs=1http://www.google.co.uk/imgres?imgurl=http://impawards.com/2004/posters/butterfly_effect.jpg&imgrefurl=http://impawards.com/2004/butterfly_effect.html&usg=__YoTNT_ZjcCsjZiFAnf4IJm-vQt4=&h=755&w=521&sz=69&hl=en&start=1&zoom=1&tbnid=4JIxXpOzfD8_QM:&tbnh=142&tbnw=98&ei=IQfeTr2QJcfCswbCqaj5CA&prev=/search?q=butterfly+effect+poster&um=1&hl=en&sa=N&gbv=2&tbm=isch&um=1&itbs=1http://www.google.co.uk/imgres?imgurl=http://impawards.com/2003/posters/gothika.jpg&imgrefurl=http://impawards.com/2003/gothika.html&usg=__WG-Mu-aW2MyN_6B_nR2ekm2lAWM=&h=738&w=500&sz=118&hl=en&start=1&zoom=1&tbnid=NBjqL_2xEQ8ziM:&tbnh=141&tbnw=96&ei=6QbeTqjxJsfAtAa0oYWNCQ&prev=/search?q=gothika+poster&um=1&hl=en&sa=N&gbv=2&tbm=isch&um=1&itbs=1


25/26

Key changes in magazine posters

Empire magazine 1990

Magazine is very plain with few content on the magazine. There is limited colours as most is

black and white with the title the only colour that stands out accept the free addition, this

may show that the magazine is only just starting of so have to a big emphasis on advertising

rather then content.

Image is very small and acts more like a newspaper print with a heading and semi-heading.

Empire magazine 1992 Magazine is still has the newspaper feel and is still keen on advertising themselves with

the free advertisement on the bottom.

Image takes more of a central focus and magazine concentrates more on the title of

film.

Magazine uses dyers star theory with the Robert De Niroswaiting.. this shows that

they are using box office draw and selling the fact that he is a famous actor. Yet from

looking at the image you wouldnt be able to tell who it was.

There is still little content on front cover, and main focus is on the title.

Empire 1998

Magazine has changes significantly, we can now relate the actor to the DavidDuchovny as the main actor of the XFiles as the main selling point of themagazine (dyers star theory)

There a lot more content around the focus of the film industry which unlikethe past two issues makes it look more like a film magazine than a newspaper.

However, the title is still in front of the image which may again represent that

the magazine is still not that established and still needs to be the focal point.
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Magazine again represents it is established as image layers over the title. There is acaption of the magazine as ultimate movie and DVD review which may suggest thatthey now have a image and reputation.

The images again use the rule of thirds but this time it represents the image by usingTodorovsidea of narrative characters in this one McGregor is being the hero and is themasculine character looking after Johanson. Where she is acting the damsal in distress

The magazine uses dyers star theory again to promote the magazine and sell it by usingthe two famous actors, and promoting their names on magazine.


There have been a massive change since the last addition. This front cover fits around the

image of the film Robin Hood The image uses the rule of thirds which represents robin hood as the main character- so

therefore taking up the main and central space on the cover and the other two in thebackground showing they are less significant.

Magazine fits round a typical action genre, with the colours of red, white, blue and yellowand content: Robin Hood, Iron Man, Prince of Persia. This may make customers buy it asthey know what the content is likely to be on.

Image also layers on top of the title which represents it is now an established magazineand people will recognize it without seeing the full title.


Magazine shows significant changes from the 1990 issue.

Using dyers star theory, Robert downey takes up the whole of the magazine with along shot which establishes the genre of the film: action. There is a hole behind himwhich makes him look powerful as the props he is holding suggest he made it.

The magazine again shows it is established as image blocks the full title.

More content on front cover with pictures and titles of each addition.

Title has a more modern approach and seems to fit in with the colours throughout.


Magazine seems to go back a stage and looks more like cape fear from 1992.

However there is a lot more content like the 1998 addition. There is also more of a focuson the title of the film Hannibal so therefore has more of a focus and everything elsetakes a back seat. For example the colours of the image connote violence and evil.
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Caitlin Halloran- Advanced Portfolio-1

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