Cafe industry presentation
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Transcript of Cafe industry presentation
Cafe Industry
In India
By - Sandeep Mishra
Industry Background
The café market in India started developments in the 1990s. India is the sixth largest producer of coffee and with the rising
developments in the café market, the consumption of coffee is also rising.
Coffee has turned out to be a trendy beverage for the young population of the country and with the high ratio of young population in India.
According to ‘India Coffee Shops & Café Market Forecast & Opportunities, 2017’
The coffee shops and café market in India is expected to witness phenomenal growth in the next five years.
Mumbai turns out to be the most expensive city for average bill amount of café and Kolkata remains to be the least expensive.
"Indian Cafe Market" said the $230 million cafe market is expected to a $410 million industry by 2017.
Consumer Behavior in India Café Market
India has pre-dominantly been a tea consuming country and coffee has been a luxury drink.
Following are factors which generally affect consumer behavior
Changing Lifestyle Increasing Disposable Income/Purchasing Power
Parity Spending on Beverages Rising Middle Class Young population
Market Trends, Developments & Opportunities
Rising Investments Merchandising Coffee Lounge Focus on Food & Localize Menu Liqueur Coffee Newer Territories New Players Entering the Fray
Café Industry Players
Café Coffee Day StarbucksBarista Lavazza Café Dunkin Donuts JavagreenCoffee N UCosta CoffeeCoffee Bean and Tea LeafMochaGloria JeansThe Chocolate Room
Café Market Share In India
Players Outlets
Café Coffee day 1270
Barista 188
Costa Coffee 48
Others 494
Total 2000
http://thinkrasta.wordpress.com/2012/03/23/come-to-starbucks-the-one-opposite-cafe-coffee-day/http://thinkrasta.wordpress.com/2012/03/23/come-to-starbucks-the-one-opposite-cafe-coffee-day/
Driving Factors
Expansion/Growth
Product/Service Innovation
Collaboration/Partnership Image/Lifestyle
Technology
Key factors that determine success in the future
Product and Service Innovation in the FutureTechnologyEducation About CoffeeCooperationQuality Control, ConsistencyMeeting DemandRole of Regulations
Links of sources of Secondary Data Café Industry In India http://www.businesswire.com/news/home/20110520005507/en/
Research-Markets-India-Coffee-ShopsCafes-Market-Outlook
http://www.grin.com/en/e-book/111348/coffee-shop-industry-a-strategic-analysis
http://coffee.wikia.com/wiki/Coffee_industry_of_India
http://www.siliconindia.com/news/business/Coffee-Chains-A-Growing-Business-In-India-nid-147376-cid-3.html
http://articles.economictimes.indiatimes.com/2012-10-19/news/34584301_1_technopak-share-cafe-market
http://www.techsciresearch.com/1890
Thank You
IBS Mumbai