PRESENTED BY•SAKIB SALIM CHOWDHURY 15-29448-1 •ISTIYAK AHMED 15-29391-1•ARIFUL HAQUE 15-29329-1•SAUD BIN AL AMIN 15-29269-1

Welcome To Our Presentation on

Cyber Café Business

Cyber Café In The Rural Areas of Bangladesh

What Is An Internet Café ?

A business enterprise that provides internet access, digital and computer related services to its customers.

Location

Location is the key when it comes to business. Even if the services are good people won’t able to receive them because of the location.

While selecting the location we’ve focused on these things:

• Nearness to the close-by residents

• Accessibility • Good Business environment • High visibility • Allowance for future

expansions• Safety • Traffic

Services

Here are the services offered by our business:

• Internet Access• Computer Repairing And

Maintenance • Printing/ Scanning • Typing and Mail

Composing • Basic Computer Training • Typing and Encoding• Saving of Digital Files• Photo Editing• Video Editing• Other Computer Related

Services

Budget

We want to open ten cyber cafés in different areas of Bangladesh. Our budget of each café is BDT 21, 45,000. The final cost for ten cyber cafés is (23, 45,000*10) = BDT 2, 34, 50,000. Our budget plan is given below,

Budget

Here is our budget plan: Legal Fee: = 50,000 Advance rent = 5, 00,000Rent (10000*12) = 1, 20,000 Computers (x20), Printers, Software’s etc. = 10, 25,000Operators (5000*10) = 50,000Consultants = 1, 00,000Internet connection and electricity = 1, 00,000Fixtures/Renovation = 1, 00,000Furniture and decorations = 2, 00,000Others (advertising, banners etc.) = 1, 00,000 _____________Total startup cost BDT = 23, 45,000

Marketing strategy is the goal of increasing sales and achieving a sustainable competitive advantage. • Pricing Strategy: Because

there will be no cyber cafés in that area we have to think something fair. Therefore we will set our price to 40tk/hr. for regular internet using

• Promotion: Cyberspot Cyber Café will spend BDT 1, 00,000 in its first year for promotional efforts, to build a brand and regular customer base. Here are few specific promotion efforts:

• Advertising in local news papers

• Local TV spots• Local Radio Spots• Print materials

Marketing Strategy

Our primary target market are:StudentsJob seekersJob HoldersBusinessmen

In the area there will be some families whose relatives are living outside of the country. They face many problems communicating with those who are living in another country. By opening a cyber café they can communicate via internet.

Target Marketing

Management Strategy

Recruitment : We will recruit 8 part time employees with good general computer skills, and 2 full time technicians.

Selection : After getting new recruits we will try to choose the best ones from the candidates. For this first of all we’ll interview the candidate. If he’s passed we’ll have a selection test. For Ex: How good he knows computers, Internet browsing skills, mail composing, MS word/excel skills etc.

Training and Development: After getting hired, the new employees get basic training on computer, internet browsing and mailing and on customer service skills.

Conclusion

By following the business plan, we can say that because there are no cyber cafés in our selected area, we can make good profit out of it. And because there is a low chance of getting competitors there, our business will be very successful and popular in the area.