Cafe BrazilNoaf Rashid, Sumer Pervez, Genielin Nucal, Nikita Uppal, Sophie Lu

Executive Summary

Cafe Brazil is a restaurant chain that has gained a customer base through their unique variety of food. Located specifically in Dallas, they attract college students due to their location and time convenience. In a time where social media and internet presence is so huge, it is important that businesses establish themselves online as well. We have come up with simple solutions that improve their presence economically and effectively.

WebsiteProblems:● The layout of website● Fonts and colors● Menu● Nothing on the blog promoted

Cafe Brazil as a whole

How we fixed it:● We reworked the layout to make it easier to

look at and navigate● We limited the fonts to only 3 and only used

3 colors● Instead of linked PDF images we put

pictures straight onto the website● Posts on the site now encourage people to

buy t-shirts and gift cards and promotes different menu items.

BlogProblems:● Blog and website on one site● Too busy, posts need to be main focus● Images are not consistent and not all

the same quality● Blog posts don’t promote their food

How we fixed it: ● We created a separate site for the

blog● We made the layout of the website

very simple so that the blog posts are the main focus

● We used high quality images and images only of their food, no computer illustrated images.

● Blog posts now focus on promoting the quality of their food

FacebookProblems:● overall appearance● unattractive images of food ● not enough customer interaction ● poor consistency ● irrelevant apps and app logos● better organization of content

How we fixed it:● Stick to more simple and clean

images for logo and cover photo● Take photos in better lighting and

less distracting backgrounds● use hashtags to get more people

involved and post to the page ● post at least once a day or once

every other day● use apps that can link to Cafe Brazil’s

other social media sites ● notes should only be used for

contests and giveaways not announcements

Facebook

Twitter

Twitter

TwitterProblems:● Blurry header image● Time inconsistency● Frequent capitalization● Random, uncontextualized links● Low resolution images● Lack of interaction with negative reviews

How we fixed it:● High-resolution header image● Scheduled tweets● Consistent grammar● No unintroduced links● Images/offers with context● High resolution images● @replies to customers

Instagram● Cafe Brazil isn’t

posting often enough.● Their photos don’t do

a good job of presenting their food as appealing.

● There is no interaction with their followers.

Problems: How we fixed it:● Make it point of posting

once every day or every other day. (During the highest rated times of activity)

● Put effort into taking high quality and appetizing photos.

● They should check their notifications daily to answer any comments made under their photos.

Instagram

Mock-upActual What it looks like now

what it could look like

Pinterest Problems:● Main customer base

doesn’t use Pinterest. Is it worth keeping?

● No organization ● Poor picture quality● Very little update

How we fixed it:● Put Pinterest on the back

burner and concentrate on using their time on other social medias effectively

● If they choose to keep it:o Organize and

concentrate information

o Put their best foot forward

Before After

Picture Quality

Attracting Their

Audience