1.Chew Yu Jing2.Lynette Law Yong Yi3.Gary Yeow Jinn Sheng4.Adam Tan Yen Sheng5.Hariish Kumar6.Hyun Minh Nhat Dinh Dong Ta7.Ng Kheng Soon

Café•Social atmosphere

•Focus on coffee and snacks

•Café vs coffeehouse

Café vs Coffeehouse

Bitter Sweet Café – Red indicator

Coffee Ink – Blue indicator

Bitter Sweet Café

Coffee Ink

Background

Established : June 2014

Owner: Ashton Ang

Atmosphere : Simple and heart warming interior with handmade designs on the walls.

Location : Armenian Street, Georgetown, Penang.

Customers : Mainly focused on tourists as it’s situated at a tourist spot.

Survival : Good teamwork among staffs and owner- to overcome obstacles + expand business

-Promote through social media

BackgroundEstablished: OCTOBER 2013

Owner : Zabedee Chiang

Atmosphere : slightly dim with minimal basking of natural light from blinded windows

Location : No 19-1, Jalan Remia 3,

Bandar Botanic,

41200 Klang,

Customer : Youngsters that come here for tea / study

Survival : Creating a more interesting atmosphere through his drawings and also the food served-still in developing stage

ANALYSIS

CHALLENGES

BEING NEW IN THE CAFÉ CIRCLE COMPETITOR : China House, Cozy in the Rocket.

More appealing and famous among the crowd.

Using social media to promote themselves

by using the “take photo before eating” culture.

INFLATIONThe increase of price makes the trouble in their pricing. But, they can’t

simply rise up the price of the food, because customers will reject and end up they lose the business.

LOCATIONFor the cyclist, it doesn’t become any issue for them to park their vehicles. Even though their target is for tourist (normally they rent bikes), but they

still have to focus on those Penangnites who drive to their outlet.

CHALLENGES

COMPETITORS My Coffee House, Cozzy House, Café Coffea was the “threats” to them since

they were in a same nature. Other than that, they were more famously recognized than Coffee Ink.

Human resourcesIt’s been quite hard to get a worker who willing to dedicate themselves for

the Cafe. Nowadays, most of the youngsters expect for a high salary.

Nature of Business

• Previously an old residential place• Modified into the modern café it is today

• Organized and comfortable environment

• Since their Café concept was “Childhood memories”, they were creatively used strings to make paper plane on the wall

• To match their motive “Not just eat and go, but stay with the memories.”

• In order to save budget, they were more intend to DIY their interior decoration

• Famously known for its Earl Grey Caramel Waffle.Crispy on the outside, fluffy on the inside.Served with homemade Vanilla Ice Cream.

• Western style dessert such as Belgium Waffle, and other coffees.

• In order to attract more customers, more special desserts were created such as CHEESECAKE IN A BOWL.

• Rare sea-salt flavoured waffles

• Reasonable price

Nature of Business

Serves simple western main course Serves premium coffee, chocolate and tea.

• Being the trend setter of concept café in Klang

Distinctive concept of inking to decorate interior.

• Vintage themed furniture to provide cozy atmosphere.

• Has a segregated smoking area outside the cafe.

• Import high quality ingredients.

• Friendly and efficient customer service.

BEVERAGE PRICING

CHOCOLATE

HOT CHOC RM9

THE BELGIAN RM 12

TEA

ENGLISH BREAKFAST RM5

CAMAMILE RM5

EARL GREY RM5

GREEN TEA RM5

LEMON & GINGER RM6

PEPPERMINT RM6

VANILLA TEA RM6

CHAI LATTE RM8

COFFEE

ESPRESSO RM4

LONG BLACK RM6

FLAT WHITE RM7

CAPPUCINO RM7

CAFFE LATTE RM7

MOCHA RM8

ESPRESSO RM8

DIRTY CHAI RM8

Strategies

•Focus more on taste

•By using the power of social media

•Keep on trying a new things

Strategies

• Strategic location ( in front of biggest shopping mall in Klang )

• Special interior design by “inking” on wall• The only café that sells coffee art in Klang

RECOMMENDATION

Bitter Sweet Café

TOURIST MAGNET • Use advantage by creating more

catering service to tourists • Promote them through word of

mouth • Efficient & friendly service

EXPANSION OF MENU • Increase range of products • More to tourist liking

Coffee Ink

EXPANDING BRANCHES ADVERTISING • Quite well known in Klang • More recognition • More successful

• Visual advertising of F&B + interior design through online social media.

• Friendly service and good food