7/31/2019 CA Jcpenny

1/5

REMAKING JCPENNEYS

ORGANIZATIONALCULTURE

By:Group 1

7/31/2019 CA Jcpenny

2/5

About the case

Focus on organization culture

The industry trend

The rigid culture

The challenges

The advantages

The change to success

7/31/2019 CA Jcpenny

3/5

Analysis

Long term plan

Correlation between associates and store

profitability

Customer focused culture

Informal work culture

Decentralized system

7/31/2019 CA Jcpenny

4/5

Campaignscultural change

Winning together principles

Just call me Mike!

Dress code/cubicles

Centralized system

Deals with fashion brands

Ad campaigns

Market study-employee pay, industry trend

7/31/2019 CA Jcpenny

5/5

Infusion of new blood Training the best-Retailing academy

Loyal employees-The penny idea

HCSC Emotional connection

Gave the store managers title of CEO

Every Day matters Mismatch of top executives

Differentiation strategy