7/31/2019 CA Jcpenny
1/5
REMAKING JCPENNEYS
ORGANIZATIONALCULTURE
By:Group 1
7/31/2019 CA Jcpenny
2/5
About the case
Focus on organization culture
The industry trend
The rigid culture
The challenges
The advantages
The change to success
7/31/2019 CA Jcpenny
3/5
Analysis
Long term plan
Correlation between associates and store
profitability
Customer focused culture
Informal work culture
Decentralized system
7/31/2019 CA Jcpenny
4/5
Campaignscultural change
Winning together principles
Just call me Mike!
Dress code/cubicles
Centralized system
Deals with fashion brands
Ad campaigns
Market study-employee pay, industry trend
7/31/2019 CA Jcpenny
5/5
Infusion of new blood Training the best-Retailing academy
Loyal employees-The penny idea
HCSC Emotional connection
Gave the store managers title of CEO
Every Day matters Mismatch of top executives
Differentiation strategy
Top Related