Bvo Vereniging Barendrechtse Ondernemers

Cloud, Mobile, & Social MediaFollow the consumer!Vereniging Barendrechtse Ondernemers

[email protected]+31647180864

@vincenteSlideshare.net/vincente

Wednesday, May 30, 12

mailto:[email protected]


Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews


Not always good!


Olie Future?


• Einstein?


Vincent Everts?


Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil


Tudou.com earlier then YouTube


Social Media

2.0


• Mijn Tools


Videoblogger


Videoblogger

Talk to Me!


• kassa


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


Dell & Social Media


• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media


• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2012 Highlight: Location based social media


Location based Social Media


White pages Appje


Lytro camera


Measure yourself


Bodymedia


• 12MM dik

• 10 sec boot

• super screen

• 10H batteries


SlideRocket


WeVideo


Urthecast Earth HD streaming


Gamification• 100.000 games

• 120.000 kids


Draw Something20 Million downloads/6 weeks


• Tablets everywhere!


News


What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































7


How do we spend our time?

4%6%

19%

33%

39%


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines


• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube


Why callvia computer?


It’spersonal!


BYODCYOD


BYODCYOD

85% doet het!25% recht!

45% werkt eraan!


BYODCYOD

85% doet het!25% recht!

45% werkt eraan!

50% mag het niet50% doet het toch

50% is bereidt


70


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationWednesday, May 30, 12

Revisionscompare


Office 365


Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software


12

IMPACT ON BUSINESS


Online bestedingen

2011: 10 billion euro

2009: 9 billion euro

bron: thuiswinkel.org

Web-influenced 48 miljard


ProductinformatieSocial toolsWednesday, May 30, 12

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


beta


YouTube uploadsper minute


YouTube uploadsper minute

0

11

22

33

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II


3 billion video’s /day

48 uur video upload /minute800 Million Visitors

30 minuten per dag

2d search engine worldwide

In 30 days upload equal to 3 USA TV channels broadcast in 60 years

1 billion subscriptions Wednesday, May 30, 12

What do they look

bron: Frank N. Magid Media Futures 2010: Online videoWednesday, May 30, 12

15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page


93


Make your own company TV Channel


www.yubby.comWednesday, May 30, 12

Automatisch zoekenop 30 video netwerken


www.yubby.comWednesday, May 30, 12

www.yubby.com

Eerste week:2.000 ingezonden video’s300.000 unieke kijkers


Who talks


Blogs demografie

Bron: Technorati 2008Wednesday, May 30, 12

Free


Professional


7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print


RSSWednesday, May 30, 12

RSS Readers


RSS Readers


http://www.google.nl/ig?hl=nl&source=iglk

http://www.google.nl/ig?hl=nl&source=iglk

Social Networking


Customer service


“What are you doing in 140 characters”


The world is obsessed with Facebook


Social media in Business

• Collaboration

• Customer care

• Product research

• Monitoring market

• Build Authority

• Events

• Product demo’s

• lead generation

• Target Marketing

• Sell


• s


Internet is pain!


Web 2.0 Trend:Co-Creation


49


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com





Bvo Vereniging Barendrechtse Ondernemers

Technology

Transcript of Bvo Vereniging Barendrechtse Ondernemers