Nederlandse Vereniging voor

Ruimtevaart

ALV30 juni 2014

ESA-ESTEC, Noordwijk

NVR Member Survey 2014 Results

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• Introduction

• Results– General– Magazine ‘Ruimtevaart’– Events– Social media– Website– Newsletter

• Conclusion

Contents

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Introduction

PurposeThe NVR member survey consisted of:• Part 1 – to complete the NVR member records in the

administration database• Part 2 - to understand the extent to which the current

NVR activities in various areas are in line with the wishes of the members

Results• Survey sent to all (756) individual members• Respondents part 1: 302 (~ 40%)• Respondents part 2: 229 (~ 30%)

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Introduction

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Some statistics from part 1:• Respondents in English and Dutch:

7% and 93%;• Membership student and individual

(paying): 11% and 89%;– Administration database has 118

student members register (15%, dd. 31-dec-2013)

• Gender (female/male): 8 % / 92 %;– Administration database has 63 female

members register (8%, dd. 31-dec-2013)

• 44 % of the respondents are, or have been, professionally involved with Space (55% when including students).

< 20 j

aar

21 - 2

4 jaa

r

30 - 3

4 jaa

r

40 - 4

9 jaa

r

60 - 6

9 jaa

r

> 80 j

aar

0

20

40

60

Age

1 jaar

2 jaar

3-5 ja

ar

5-10 ja

ar

11-2

0 jaar

21-3

0 jaa

r

31-4

0 jaar

> 40 ja

ar0

20

40

NVR member since

70%

Introduction

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Magazine 'Ruimtevaart'NVR Social media

NVR websiteEvents

Contribution to promotion of SpaceNetworking opportunites

Other…

0 20 40 60 80 100 120 140 160 180 200

NVR membership aspects most valued

29%

6%1%

41%

0.5%15%

8%

General Satisfaction

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Magazine ‘Ruimtevaart’

Editors:• Peter Buist (editor in chief)• Michel van Pelt and Frank Wokke (Executive Editors)• Peter Batenburg• Peter van Diepen• Ed Kuijpers• Marco van der ListSummary:In general the members are very satisfied with the magazine ‘Ruimtevaart’.

Magazine scores (out of 1-5 scale):• Overall satisfaction 4.2• Satisfaction topics 4.1• Satisfaction depth 4.0• Satisfaction regular articles 4.0

• Kees van der Pols• Berry Sanders

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Magazine ‘Ruimtevaart’

• More than 90% find the length of the articles good (6% too long);• 10% have no interest in specials, 36% for special occasions, 44% once a

year;• 47% are neutral about coverage of events in the magazine, 15% have no

interest, 36% interest; • 55% are neutral on additional references, 31% would like more references

and 15% have no need; • Preference for language in the long term, 58% a mix of English and Dutch,

25% Dutch, 16% English.

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Magazine ‘Ruimtevaart’

About digital publications• Satisfaction availability digital versions: 3.7• 24% of people regularly read articles on PC

/ tablet, but at least 75% are interested in an enhanced digital edition.

Future• Collection binders

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Committee members:• Len van der Wal (chair)• Sybren de Jong• Gerard Blaauw

Summary:• 60% of the respondents has visited one or more events

per year;• Subjects considered actual and useful by 84%!;• Event scores (out of 1-5 scale):

– General satisfaction 3.9– Satisfaction subjects 3.8– Satisfaction frequency 3.7– Satisfaction use of English 3.7– Satisfaction locations 3.4 → actionpoint!– Satisfaction announcements of events 3.8– Satisfaction time of events 3.7

• Ron Linde• Bert-Johan Vollmuller• Paul Wesselius

Events

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Action points:

• More events planning in / around Utrecht;• Combining events with NVR company

member visits;• Improve timely announcement of events ;• Consider possibility of foreign excursions,

e.g. Baikonur;• More cheese cubes!

Events

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Events

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Committee members:• Tanja Masson-Zwaan @tanjamasson• Remco Timmermans @timmermansr• Susanne Pieterse @Susivic

Stats (1-6-2014)Twitter @NVR_Ruimtevaart• Followers: 1705 (1000 on 20-6-2013)Facebook• Fans: 350 (± 200 on 20-6-2013)LinkedIn group• Members: 198 (± 200 on 20-6-2013)

NVR Klout score (online influence): 53

Social Media

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Results survey

±75% don’t use social media

The other 25% asks for:• Announcements for events of

NVR and others• News• Reports of events• Webinars like NASA• Show who sends the tweet• Share more pictures of space craft• Post important messages immediately

on website

Social Media

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Future

Actions• Post news on website automatically on social media• Use FB events tool to promote NVR events• Send more tweets to promote events of NVR and sister

organizations• Show initials of the sender of the tweet, like ^SP

Goals for 2014• Twitter: 2000 followers• Facebook: 500+ fans• LinkedIn: connect all NVR members

Social Media

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Committee members:• Barbara ten Berge• Martijn Hartman-Maatman• Lieuwe Boersma

The web-committee invites members to supply visit-reports and photo’s of attended events.

You can send these to: secretariaat@ruimtevaart-nvr.nl

Website

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Survey results

About 50% of respondents were satisfied with the NVR website

Areas for improvement:

• Improved traceability of information• ‘Searchability’ magazine ‘Ruimtevaart’• Website agenda link to electronic

agenda (e.g. smartphone, tablet).

Website

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Future

→ Upgrade of the website

• Modern look• Improved calendar function• Searchability of the site

Website

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1 2 3 4 50

20

40

60

80

100

120

140

General satisfaction

1 2 3 4 50

20

40

60

80

100

120

140

Satisfaction frequency

1 2 3 4 50

20

40

60

80

100

120

Satisfaction bilingualism

Score (1-5): 3.8 Score (1-5): 3.8 Score (1-5): 3.8

Newsletter

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Conclusion and suggestions:

• Keep it up;• Despite satisfaction on frequency there is a

wish for more (max. 1x per month) → time problem to realize;

• Looking back and forth on events is highly appreciated;

• Give attention to Dutch space activities → no, it concerns news about the NVR itself;

• Attention to article chairman / board in magazine ‘Ruimtevaart’ → no, this is precisely intended with the Newsletter;

• HTML content directly into the email and not in separate PDF → started with as of 2014!

Newsletter

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• Between 30 - 40 % of NVR members have participated in the survey, of which:– More than half is/was professionally involved with Space– About 70% is older than 40 years – 92% is male

• In general our members are very satisfied with the magazine ‘Ruimtevaart’ and the events

• The NVR website can be improved and NVR Social media is mostly followed by our younger members

• Several very valuable suggestions have been provided for future activities

Conclusion

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Thank you!