BUS IN ESS PLAN PRES EN TATIO N

C O UR S E: ENGLIS H FO R BU S IN ESS MANAGEMEN T

S TU DEN T: JO HN F IGUERO A

INKA GOLD S.A.C.

1. Company Profile

Name:Inka Gold S.A.C. (a Peruvian Company)

Kind of Company:Manufacturing and exportation of gold jewelry.

Business Objectives:- To improve the way of taking our long-term business.- To Offer our customers new products with innovative

technology.- To Minimize environmental and social impacts in our

community.

1. Company Profile

History of Business:We have over 25 years of uninterrupted force in the international market and, since more than 18 years, we hold the tenth place in the ranking of Peruvian export companies in the field.

Mainly we export to South America and Europe.

We have departments of hand made chains, machine chains, and others.

On these departments we can manufacture bracelets, earrings, necklaces, anklets, rings, etc.

We have two facilities: Lima and Ica.

1. Company Profile

Mission:To seek the greatest satisfaction of our customers by offering quality products and services.

Vision:To be international leaders in sales, design and manufacturing of Jewels.

Commercial Activities:As a policy of diversification in recent years, we decided to project our sales to the largest possible number of exporting countries and, currently, we have been planning export to the United States.

We believe that our force in the market is mainly due to our commitment to personalized service with our customers, strict compliance with delivery dates, quality, constant innovation reflected in our processes and products and our commitment to social and environmental responsibility.

1. Company Profile

Organizational Chart

2. S.W.O.T. Analysis

-Strengths:Comparative advantage in the rope chains

production.Plenty of relatively cheap labor.Plenty of gold and silver.Capacity for rapid attention of orders to the USA for

relative geographical closeness.Myth of Peruvian ancestral jewelry shop as

foundation of it marks of flag.Potential high place to develop the best collection of

pieces combining the handmade thing with the industrial thing.

2. S.W.O.T. Analysis

-Weaknesses: Institutional hobbles that prevent from canalizing the plenty of

gold and silver towards the exporting jeweler. Weak capacity of development and innovation of designs in

function to international tendencies. High informality in the golden acquisition to handmade miners. Lack of specializing centers of training and education. Access limited on credits for capital of work. Labor and tributary over costs opposite to main competitors. High concentration of the exports on the market of the USA. Under competition level between companies of the sector. Exclusivity relation with the client that there prevents the direct

access to retail channels of commercialization. Under level of access and use of top technology.

2. S.W.O.T. Analysis

-Opportunities:Potential high place of penetration market of USA and

European Union. Peru only takes part with 5,8 % of the imports of chains and necklaces of USA.

Increase of the purchasing power of hard-working women in USA intensified by the relating to the moment recovery of the North American economy.

Existence of a law for to encourage the local golden consumption.

Negotiations in perspective for signature of a FTA with USA.Golden jewelry shop does not pay tariffs in USA and

European Union for FTA and Widespread System of Preferences, respectively.

2. S.W.O.T. Analysis

Threats: Major penetration of the competitors (Italy, Thailand, Turkey,

China etc) to the North American market. Under cost of the labor in Zimbabwe and India, direct competitors

in the exportation of chains golden drawstring. Increasing productive capacity and of handmade skills in China,

Zimbabwe, Hong Kong, Taiwan, Thailand and Bolivia. Competitors' propensity towards the modernization and

standardization of its production. Rise of the international quotation of the gold. Permanent robbery risk. Increase of labor and tributary over costs. Major capacity of answer of rival countries before new tendencies. Major preference to silver articles on a global scale.

3. Product Profile

Product:Rope chain of gold.

Description of the product: “Rope chain” is a continuous series of tiny rings, solid or hollow, interlaced some with others. Its appearance is that of a drawstring or cord.

Slogan:Millennial chain of gold.

Tariff reference:7113190000

Market Segment:31% of American consumers that expenses less than USD 300 per year.

3. Product Profile

Technical Sheet of the Product:

3. Product Profile

Export Statistics of the Product:

4. Price List

5. Market Profile

6. Consumer Data

Main Potential Clients:

1. Cartier.2. Tiffany & Co.3. Cassis