Business Model Canvas
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Alexander Osterwalder is co-author of the global bestseller "Business Model Generation." His Business Model Canvas is used by leading organizations around the world, and his start-up, The Business Model Foundry, is building strategic tools for innovators. Strategyzer.com and the Business Model Toolbox for iPad are the Foundry's first applications. BUSINESS MODEL CANVAS
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The presentation illustrates the Business Model Canvas taking examples from businesses in your environment. For any doubts or queries, contact me on [email protected]
Transcript of Business Model Canvas
Alexander Osterwalder is co-author of the global bestseller "Business Model Generation." His Business Model Canvas is used by leading organizations around the world, and his start-up, The Business Model Foundry, is building strategic tools for innovators. Strategyzer.com and the Business Model Toolbox for iPad are the Foundry's first applications.
BUSINESS MODEL CANVAS
ABOUT ME
/aichaturvedi
aishwaryavchaturvedi
ANTZ AGE Technologies Private Limited
EXPERIENCE SO FAR
2009-10
2010-11
2011-12
2012-13
2013-14
1
VALUE PROPOSITION
Satisfy new needsNEWNESS
PERFORMANCE
CUSTOMIZATION
GETTING THE JOB DONE
DESIGN
VALUE PROPOSITION
A better product
PERFORMANCE
NEWNESS
CUSTOMIZATION
GETTING THE JOB DONE
DESIGN
VALUE PROPOSITION
Tailored products
CUSTOMIZATION
PERFORMANCE
NEWNESS
GETTING THE JOB DONE
DESIGN
VALUE PROPOSITION
Getting their work done
VALUE PROPOSITION
GETTING THE JOB DONE
PERFORMANCE
NEWNESS
CUSTOMIZATION
DESIGN
SUPERIOR DESIGN
VALUE PROPOSITION
DESIGN
PERFORMANCE
NEWNESS
CUSTOMIZATION
GETTING THE JOB DONE
LEVERAGING BRAND VALUEBRAND/STATUS
PRICE
COST REDUCTION
RISK REDUCTION
CONVENIENCE/USABILITY
VALUE PROPOSITION
LOWER PRICE
PRICE
BRAND/STATUS
COST REDUCTION
RISK REDUCTION
CONVENIENCE/USABILITY
VALUE PROPOSITION
HELPING THEM REDUCE COSTS
COST REDUCTION
PRICE
BRAND/STATUS
RISK REDUCTION
CONVENIENCE/USABILITY
VALUE PROPOSITION
REDUCING RISKS
VALUE PROPOSITION
RISK REDUCTION
PRICE
BRAND/STATUS
COST REDUCTION
CONVENIENCE/USABILITY
MAKING EASY TO USE PRODUCTS
VALUE PROPOSITION
CONVENIENCE/USABILITY
PRICE
BRAND/STATUS
COST REDUCTION
RISK REDUCTION
2
CUSTOMER SEGMENTS
One large group of customersMASS MARKET
NICHE MARKET
SEGMENTED MARKET
DIVERSIFIED
MULTI-SIDED PLATFORMS
CUSTOMER SEGMENTS
Specialised customer segments
NICHE MARKET
MASS MARKET
SEGMENTED MARKET
DIVERSIFIED
MULTI-SIDED PLATFORMS
CUSTOMER SEGMENTS
Slightly different needs and problems
SEGMENTED MARKET
NICHE MARKET
MASS MARKET
DIVERSIFIED
MULTI-SIDED PLATFORMS
CUSTOMER SEGMENTS
Unrelated customer segments
DIVERSIFIED
NICHE MARKET
SEGMENTED MARKET
MASS MARKET
MULTI-SIDED PLATFORMS
CUSTOMER SEGMENTS
Inter-dependent customers
MULTI-SIDED PLATFORMS
NICHE MARKET
SEGMENTED MARKET
DIVERSIFIED
MASS MARKET
CUSTOMER SEGMENTS
3
CHANNELS
IN-HOUSE SALES TEAMSALES FORCE
WEB SALES
OWN STORES
PARTNER STORES
WHOLESALER
CHANNELS
SELLING THROUGH WEBSITES
WEB SALES
SALES FORCE
OWN STORES
PARTNER STORES
WHOLESALER
CHANNELS
Stores owned by organization
OWN STORES
WEB SALES
SALES FORCE
PARTNER STORES
WHOLESALER
CHANNELS
Business Partnerships
PARTNER STORES
WEB SALES
OWN STORES
SALES FORCE
WHOLESALER
CHANNELS
RETAIL MARKETS
WHOLESALER
WEB SALES
OWN STORES
PARTNER STORES
SALES FORCE
CHANNELS
4
CUSTOMER RELATIONSHIPS
CUSTOMER REPRESENTATIVEPERSONAL ASSISTANCE
DEDICATED PERSONAL ASSSISTANCE
SELF SERVICE
COMMUNITIES
CO-CREATION
CUSTOMER RELATIONSHIPS
RELATIONSHIP MANAGERS
DEDICATED PERSONAL ASSISTANCE
PERSONAL ASSISTANCE
SELF SERVICE
COMMUNITIES
CO-CREATION
CUSTOMER RELATIONSHIPS
NO DIRECT RELATIONSHIP
SELF SERVICE
PERSONAL ASSISTANCE
DEDICATED PERSONAL ASSISTANCE
COMMUNITIES
CO-CREATION
CUSTOMER RELATIONSHIPS
USER COMMUNITIES AS KNOWLEDGE BASE
COMMUNITIES
PERSONAL ASSISTANCE
SELF SERVICE
DEDICATED PERSONAL ASSISTANCE
CO-CREATION
CUSTOMER RELATIONSHIPS
CO-CREATION
CO-CREATION
PERSONAL ASSISTANCE
SELF SERVICE
COMMUNITIES
DEDICATED PERSONAL ASSISTANCE
CUSTOMER RELATIONSHIPS
5
REVENUE
Selling ownership rightsASSET SALE
USAGE FEE
SUBSCRIPTIONS
RENTING
LICENSING
REVENUES
Using a particular service
USAGE FEE
ASSET SALE
SUBSCRIPTIONS
RENTING
LICENSING
REVENUES
Continuous access
SUBSCRIPTIONS
USAGE FEE
ASSET SALE
RENTING
LICENSING
REVENUES
Use for a period of time
RENTING
USAGE FEE
SUBSCRIPTIONS
ASSET SALE
LICENSING
REVENUES
Use intellectual property
LICENSING
USAGE FEE
SUBSCRIPTIONS
RENTING
ASSET SALE
REVENUES
6
KEY ACTIVITY
Designing, making and delivering a product
PRODUCTION
PROBLEM SOLVING
PLATFORM/NETWORK
KEY ACTIVITIES
Knowledge management and continuous training
PROBLEM SOLVING
PRODUCTION
PLATFORM/NETWORK
KEY ACTIVITIES
Zomato
PLATFORM/NETWORK
PROBLEM SOLVING
PRODUCTION
KEY ACTIVITIES
7
KEY RESOURCES
Physical assetsPHYSICAL
INTELLECTUAL
HUMAN
FINANCIAL
KEY RESOURCES
Intellectual Property
INTELLECTUAL
PHYSICAL
HUMAN
FINANCIAL
KEY RESOURCES
People based businesses
HUMAN
INTELLECTUAL
PHYSICAL
FINANCIAL
KEY RESOURCES
Cash, lines of credit, stock option pool
FINANCIAL
INTELLECTUAL
HUMAN
PHYSICAL
KEY RESOURCES
8
KEY PARTNERS
Outsourcing
ECONOMY OF SCALE
RISK REDUCTION
ACQUIRE RESOURCES
KEY PARTNERS
Reduce risk in a competitive environment
RISK REDUCTION
ECONOMY OF SCALE
ACQUIRE RESOURCES
KEY PARTNERS
Get resources or perform activities
ACQUIRE RESOURCES
RISK REDUCTION
ECONOMY OF SCALE
KEY PARTNERS
9
COSTS
Costs independent of quantityFIXED COSTS
VARIABLE COSTS
ECONOMIES OF SCALE
ECONOMIES OF SCOPE
COSTS
COSTS PROPORTIONAL TO QUANTITY
VARIABLE COSTS
FIXED COSTS
ECONOMIES OF SCALE
ECONOMIES OF SCOPE
COSTS
Costs advantages as output expands
ECONOMIES OF SCALE
VARIABLE COSTS
FIXED COSTS
ECONOMIES OF SCOPE
COSTS
Cost advantages due to larger scope
ECONOMIES OF SCOPE
VARIABLE COSTS
ECONOMIES OF SCALE
FIXED COSTS
COSTS
