Building Thought Leadership and Driving Quality Leads for ...
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Arizent Research Get the data to empower your brand
Transcript of Building Thought Leadership and Driving Quality Leads for ...
Arizent ResearchGet the data to empower your brand
Harness powerful insights from our community of leaders
• First-party data access
• Industry and subject matter expertise
• 25+ years of experience in B2B research
• Custom research + content programs
• Brand affinity/positioning research
• Agenda-setting editorial research
• Industry benchmarking
If anyone knows your audiences better than you do, it’s us. We convene industry
leaders and key stakeholders online, in person and in print—every day.
Our full-service research capability provides Arizent Research Programs
Custom Research Programs
We start with the end in mind,
working closely with your
stakeholders to define your target
audience and identify specific
hypothesis you are interested in
validating/goals you wish to
advance, resulting in research that
will lead to the creation of
prescriptive, data-driven content.
Arizent will leverage your research
findings to create impactful content
and develop a lead generation/ lead
nurture program for your target
audience.
As custom quantitative research
programs, both the Pulse and
Perspective programs provide your
company with the opportunity to get
answers to the questions that
matter most to your customers.
Advance thought leadership with Arizent Pulse
and Perspective programs
Advance thought leadershipLeverage our integrated research and content programs to support your brand narrative in market
• Prescriptive insight on a topic of importance to your organization
• 20-question online survey
• Delivering 100 qualified completes among targeted
B2B professionals
• Research deliverables include a detailed PPT deck;
tabulated, aggregate data; raw data (minus PII);
online/phone presentation of research findings
• No restrictions on data usage
• 12- to 14-week production cycle for research and content
• Standard content pairings:
▪ 4-page white paper (up to 1,500 words)
▪ 100 guaranteed leads
▪ Pricing available for additional custom content
options including infographics, web seminars,
podcasts and others
Investment: $49,000 Research, White Paper, Leads
PERSPECTIVE
PROGRAM
• Directional insight on a focused topic of importance
to your organization
• 10-question online survey
• Delivering 100 qualified completes among targeted
B2B professionals
• Research deliverables include a detailed PPT deck;
tabulated, aggregate data; raw data (minus PII);
online/phone presentation of research findings
• No restrictions on data usage
• 12-week production cycle for research and content
• Standard content pairings:
▪ Executive summary (up to 750 words)
▪ 100 guaranteed leads
▪ Pricing available for additional custom content
options including infographics, web seminars,
podcasts and others
Investment: $34,000 Research, Executive Summary, Leads
Advance thought leadershipLeverage our integrated research and content programs to support your brand narrative in market
PULSE
PROGRAM
Pulse Research Series: Deliver data-driven, prescriptive content on a regular cadence
Conduct a series of Pulse surveys. Each “wave” of
research/content is designed to stand alone as a unique
instance of thought leadership but all waves are
designed to hang together as part of a connected
narrative over time.
Investment: $34,000 per wave
with content and leads
Pulse #1
Pulse #2
Pulse #3
Pulse Research Series: Sample TimelineDeliver data-driven, prescriptive content on a regular cadence
January
2021
February
2021
March
2021
April
2021
May
2021
June
2021
July
2021
August
2021
Sept
2021
October
2021
November
2021
December
2021
January
2022
Pulse Program #1
Pulse Program #2
Pulse
Program #3
Research
Execution
Content
Creation
Content Syndication/
Lead Generation
Research
Execution
Content
Creation
Content Syndication/
Lead Generation
Research
Execution
Content
Creation
Content Syndication/
Lead Generation
Inform brand strategyTap into our engaged communities to fine tune messaging and go-to-market strategies
* Pricing available upon request for premium B2B or consumer targets.
BRAND
AFFINITY
RESEARCH
• Move beyond a snapshot of your brand’s market position to a more prescriptive understanding of buyer needs and motivations
• 15- to 20-question online survey designed to:
Measure brand awareness, usage and consideration
Identify brand perceptions/associations
Assess importance of and performance on brand/product attributes
Measure brand advocacy and identify key drivers
• 200 qualified completes among standard* audience targets per wave; initial wave of research establishes a baseline against which changes can be trended over time (typically on an annual basis)
• 8-week production cycle for research
Investment: $35,000 per wave; deliverables include a detailed PPT deck; tabulated, aggregate data; raw data (minus PII); online/phone presentation of research findings
Editorial Research Programs
Let our award-winning brand studio
develop a content program that will
inspire and engage your target
customers to take action
Allow us to promote this critical
content to capture leads, plus
activate your own social, web, email
and sales channels
Leverage Arizent’s latest research
on a topic that is highly relevant
amongst the entire financial
services community
Sponsored Editorial Research: Lead and educate with relevant research and turnkey content
Turnkey Asset Custom Content Lead Generation
Sponsored Editorial Research: Lead and educate with research and turnkey content
• Capture the attention of your customers with
engaging content based on the most relevant
community research available
• Work with our teams to highlight the most relevant
statistics and facts to your brand
• Get co-branded custom content for
sales-enablement and for use in social, web and
email channels
• Promoted in key channels and platforms
like American Banker, The Bond Buyer,
National Mortgage News, PaymentsSource,
Digital Insurance, Financial Planning,
Accounting Today, Employee Benefit News
Multiple opportunities for lead generation
• Promoted asset will be gated across key Arizent publications in
our financial services community
• Gated form capture for lead generation and sharing in real time
• Extend content into owned channels such for additional lead
generation and nurturing
Sponsored Editorial Research: Lead and educate with relevant research and turnkey content
Financial Services Marketing: Building a New Vision for 2021Attracting, engaging new customers and generating, nurturing quality leads are commonly cited and largely evergreen
challenges for marketers across verticals. Mix in the events of 2020 and these challenges are magnified with the
majority of banks and other financial services institutions acknowledging they are struggling to both acquire and onboard
new customers. This survey of 300+ marketing decision makers and influencers will explore the priorities and challenges
shaping the FSI marketing agenda for 2021, detailing how marketers are tapping into marketing technologies, revising
messaging, and fostering connections with customers to support business growth. Brands: AB, PSO, NMN, FP, DI
OPPORTUNITIES
The State of Consumer Privacy in Financial ServicesThe ongoing digital transformation of the financial services industry has introduced new privacy complexities and
concerns while increasing the risk of fraud and identity theft. In this new research from Arizent, we will survey both U.S.
consumers (n=500) and senior leaders (300+) in the financial services and wealth management industries to explore
consumers’ attitudes about data privacy and security in financial services and to identify how well firms are prepared to
deliver on those expectations. Brands: AB, PSO, NMN, FP, DI
January
2021
March
2021
OPPORTUNITIES
Innovation-Readiness: How Business Leaders are Advancing InnovationAs competitive, regulatory and financial pressures mount, organizations are being forced to innovate to stay ahead of
the competition and drive their businesses forward. This survey of 300+ U.S. business leaders will explore how leaders
across verticals are organizing their internal cultures, teams and processes to deliver innovation. The research will also
investigate usage of external strategies including strategic partnerships, M&A, venture capital and other investment
vehicles to drive enterprise-wide innovation. Brands: AB, PSO, NMN, FP, DI, EBA/EBN
The Future of WorkCOVID-19 ushered in a large-scale shift to remote work, changing the way businesses view and use physical
workspaces, introducing new challenges to retaining and engaging employees, and causing many employers to rethink
their workforce management priorities and benefits strategies. For employees the changes accelerated by the events of
2021 have shifted routines, reshaped how and where work is conducted, and changed workplace expectations. In this
new research from Arizent, we will survey both employees and employers across a variety of verticals to explore
current attitudes toward the future of work and to provide new insight into how both sides are thinking about
successfully navigating work in the future. Brands: AB, PSO, BB, NMN, DI, FP, EBA/EBN, AT
May
2021
Sponsored Editorial Research: Lead and educate with relevant research and turnkey content
June
2021
OPPORTUNITIES
The Future of Financial ServicesConsumer expectations and a rapidly changing technology landscape are placing new demands on banks, insurers,
accountants, wealth management, credit card companies and mortgage brokers/other lenders to rethink the customer
experience. The stakes are high, with experts predicting financial institutions who are digital laggards at risk of losing
one-third or more of market share to digital pure-plays. In this new research from Arizent we will survey 1,000 US
consumers to better understand the trends shaping the future of financial services. Brands: AB, PSO, NMN, FP, DI
Humanizing the Customer Experience in BankingThe coronavirus crisis is reshaping the customer experience at an unprecedented rate of change. In fact, 3 out of 4
bankers believe COVID-19 will drive dramatic or significant change in the utilization of digital tools, leading to a
permanent change in business models, or at least an acceleration of that change by 3 to 4 years. Yet as banks pivot
to online/digital channels, many acknowledge gaps in their digital strategy and challenges personalizing the customer
experience. In this large-scale survey of 10,000 US consumers we will explore the core competencies that are key to
driving a more humanized customer experience and provide banking leaders with a framework for understanding how
banks are performing overall, what are the strengths to be supported and weaknesses to be addressed. More
specifically, the research will identify what outcomes banks can expect to advance from delivering a more humanized
customer experience. Brands: AB
July
2021
August
2021
Sponsored Editorial Research: Lead and educate with relevant research and turnkey content
2022 Predictions: What to Expect in the Year AheadAs current and past crises have taught us, predicting the future is not easy but anticipating trends is critical to building a
resilient business. In this survey, we will tap into the collective wisdom of 300+ U.S. business leaders to predict what
trends they think will be shaping their industry and informing their business strategies for 2022 and beyond. Brands:
AB, PSO, NMN, DI, FP
OPPORTUNITIES
Diversity, Equity & Inclusion: Building Inclusive Employee and Customer ExperiencesThe events of 2020 have brought increased attention and urgency to diversity, equity and inclusion efforts across
corporate America. In this survey of 300+ U.S. business leaders we will explore employers’ D, E, I priorities, practices
and obstacles. More specifically, the research will be designed to identify the outcomes organizations are driving
toward and how employers are benchmarking success as they work to build more inclusive work environments and
customer experiences. Brands: AB, PSO, BB, NMN, DI, FP, EBA/EBN, AT
October
2021
December
2021
Sponsored Editorial Research: Lead and educate with relevant research and turnkey content
Sponsored Editorial Research: Program Deliverables
• Exclusive sponsorship of premium editorial research report
• 100% share of advertising voice on editorial report landing
page for 30 days
• 2- to 3-page custom, co-branded executive summary
• 3 to 4 illustrated data points for use in client promotions
• 100 guaranteed leads from promotion of gated executive
summary report
• PR/press coverage as research underwriter
• Option to add additional custom content
(web seminar, podcast, white paper, infographic, etc.)
Enterprise
Sponsorship: $50,000
Single Brand
Sponsorship: $25,000*
*Two brands: $35,000
#leadtheway
For more detail, please contact: Janet King, Vice President Research
[email protected] | 207-807-4806
