Driving Sales & Leads In a Slowing Economy -- Jeff Molander
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Transcript of Driving Sales & Leads In a Slowing Economy -- Jeff Molander
Driving Sales & Leads in a Weakening Economy
Jeff G. MolanderCEO
[email protected]: www.jeffmolander.com
twitter: @jeffreymolander
Let’s…
Let’s…
Let’s…
Act, innovate, disrupt!
Let’s…
Deliver New Value
Where to Start?Where to Start?
Challenges… Advertisers Affiliates & Publishers Vendors & Service Providers Investors & Entrepreneurs
Advertisers
Advertisers
Affiliates / Publishers
Vendors &Service Providers
Investors & Entrepreneurs
Opportunities… Advertisers Affiliates & Publishers Vendors & Service Providers Investors & Entrepreneurs
Advertisers
Advertisers
Advertisers
Affiliates / Publishers
Vendors &Service Providers
New Value
Investors & Entrepreneurs
The Biggie…The Biggie…
Critical Strategies Develop right mix of lead/sale sources
Understand lead/transaction origination Affiliates, networks, exchanges, aggregators No standards, vague quality assurances, no
common pricing methodology Be careful: external ‘lead scoring’
Get social, get sales & leads Content, content, content! Blogs, RSS feeds, streaming video, wikis Sprinkle carefully with promotions & prompts
Read my lips:NEW CONTENT!
Critical Strategies Integrate
“Social” Web Enterprise!
Performance Marketing Resources General
SEOBook.com Cumbrowski.com JeffMolander.com Revenews.com Anything Avinash Kaushik touches!
Financing & legal BenEdelman.org StartupAddict.com
Conferences Leadscon & Affiliate Summit A4Uexpo
Regional Rocky Mountain Affiliate Managers & many others!
Opportunities… Advertisers
Integrate operations Build trust: Content marketing
Affiliates & Publishers New distribution New business models
Vendors & Service Providers Increase transparency, innovate, partner up for speed OPMs: Going beyond tactics - BUSINESS metrics
Investors & Entrepreneurs Get creative
Resources
MAKE it a Great Show!
Got questions?
blog: www.jeffmolander.comTwitter: @jeffreymolander