Elevate Thought Leadership Generate Enterprise IT Leads
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Transcript of Elevate Thought Leadership Generate Enterprise IT Leads
Market Share Through Meaningful Mind Share
Thought Leadership-based Demand Generation Initiatives
BizTechReportswww.biztechreports.com
What is BizTechReports?
Independent Reporting Agency for the community of interest concerned with the role current and emerging technologies play in business and daily life.
Consultative Content developer for organizations pursuing thought leadership-based demand generation initiatives.
BizTechReports’ deliverables explore the role that technology products and services play in the overall economy or in specific market segments.
BizTechReports works with technology providers to explain how key technologies and markets are evolving to define solution requirements.
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BizTechReportswww.biztechreports.com
Project Mission: To position you as thought leaders in the market on how
critical technologies and technology-enabled business strategies change the competitive landscape.
To engage with key audiences in a consultative manner so that your organization is further established as a trusted advisor to the market.
To connect the needs and objectives of information technology decision-makers with the solutions you bring to market.
To capture the contact information of IT decision-makers who are interested in the problems and issues your organization is addressing as executives research their options and download thought leadership assets, such as: case studies, white papers, research studies, webcasts and more.
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BizTechReportswww.biztechreports.com
Reports are Published in Our Research Library
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Reports are Syndicated & Distributed
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Registration Capture
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Our audience is made up of business and technology executives (including Director, VP, CIO, CFO, CTO, COO and CEO) with IT decision-making responsibilities in their organizations. We capture the following information:
First Name:Last Name:
Title:Company:
City:State:
Postal Code:
Country:Phone:Email:
Registration Capture Date:
BizTechReportswww.biztechreports.com
Existing Asset Promotion Service
Initiative to promote your existing white papers, case studies and other relevant thought leadership assets by:
Providing coverage of the asset in BizTechReports Analyst News & Views
Executive interviews with your Subject matter experts (SMEs) on the topic to be posted on BizTechReports Analyst News & Views
Social media promotion of your thought leadership content
Distribution via BTR syndication network for lead generation
Deliverable includes:
BizTechReports write-up/executive summary of existing thought leadership asset
1-page Q&A with an executive in BizTechReports Analyst News and Views describing how your offerings address the strategic imperatives in the existing thought leadership asset
“About Your Company” profile
Social Media Promotion & Syndication
Registration Generation Guarantee (100)
Price: $4,900.00
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BizTechReportswww.biztechreports.com
Case Studies Editorial team at BizTechReports
produces in-depth profile on how specific customer leveraged technology to achieve business objectives:
Problem Statement and Situation Analysis – Explore business challenges that needed to be addressed by the deployment of new technology strategies
Solution and Implementation Analysis – Discussion of requirements that needed to be addressed,and how specific technologies/services were implemented
Outcomes and Lessons Learned – Review key metrics that were tracked to determine impact of deployment and benefits yielded
Deliverable includes:
BizTechReports-branded Case Study report
1-page Q&A with an executive in BizTechReports Analyst News and Views describing how your offerings address the strategic imperatives raised in the Case Study
“About Your Company” profile
Social Media Promotion & Syndication
Registration Generation Guarantee (100)
Price: $5,900.00
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BizTechReportswww.biztechreports.com
White Paper/Qualitative Analysis Point of view document on a
business problem that can be addressed by effective technology strategies:
Editorial Outline:
Strategic Imperatives Operational Considerations Financial Justification/ROI Analysis Technical Considerations Action Items
Interviews with:
Subject matter experts (SMEs) from your organization.
Third party sources (consultants/analysts)
Deliverable includes:
Comprehensive Executive Report that features quotes from your subject matter experts, clients and/or partners (this is important to enhance the credibility of the report)
1-page Q&A featuring an executive from your organization describing how offerings address the strategic imperatives
1-page “About the Sponsor” profile
Registration Generation Guarantee (100)
Social Media Promotion & Syndication
Price: $6,500.00
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BizTechReportswww.biztechreports.com
Field Survey/Quantitative Analysis Research Project:
Survey focused on attitudes and plans of technology decision-makers on problem statements addressed by your solution
Respondents represent members of your target audience
Respondents address 20-30
questions exploring:
Current needs
Barriers and issues
Quantification of the benefits associated with the attributes of your offerings
Deliverable includes:
Survey of 100 decision-making
respondents
Executive summary of findings
Appendix that tabulates the response in
a graphical format
1-page Q&A featuring an executive from
your organization describing how
offerings address strategic imperatives.
“About Your Company” profile.
Registration Generation Guarantee (100)
Social Media Promotion & Syndication
Price: $8,500.00
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BizTechReportswww.biztechreports.com
BizTechReports’ Clients Include:
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BizTechReportswww.biztechreports.com
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Lane F. CooperFounder & Editorial Director
Lane has over 20 years of experience as a researcher, reporter and editor analyzing the business and technology industry.
On average, Lane meets with 600 CIOs and senior enterprise IT executives every year to understand the impact of evolving technological developments on organizations of all sizes across all industries.
He has organized and moderated many live and online events and works with a variety of high-tech organizations to ensure that information is presented in a context that is useful to an audience of sophisticated technology buyers and implementers. He is a Contributing Content Partner to CIO Magazine, and a Contributing Researcher to Current Analysis.
Other news services and magazines that have carried his by-line include: Voice Report, Network World, Byte Magazine, TechWeb, Optimize, InformationWeek, Telephony, Communications Week, ComWeek International, and Enterprise Systems Journal.
BizTechReportswww.biztechreports.com
Contacts for Questions & Comments:
Beth AluiseProject ManagerBizTechReports
Tel: 888 418 1156 x 107Email: [email protected]
BizTechReportswww.biztechreports.comBizTechReportswww.biztechreports.com