Bringing Social Media and Wildlife Together
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Bringing Social Media and Wildlife Together Danielle Brigida [email protected] @starfocus @NWF How the National Wildlife Federation developed its social media strategy.
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NWF's social media strategy came about very organically but works to help all NWF programs and goals. By empowering programs to start their own social media our presences communicate directly with their desired audience and we give each person a more authentic experience.
Transcript of Bringing Social Media and Wildlife Together
Bringing Social Media and Wildlife Together
Danielle [email protected]@starfocus@NWF
How the National Wildlife Federation developed its social media strategy.
Be Present
FacebookMixx
Causes
Change.org
Brand Your Organization
VS.
Where to Begin?
• Know Your Audience
• Know Your Priorities
• Manage Expectations
Know Your Priorities
NWF Programs on Twitter
@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea
@forestjustice @akglobalwarming @nwfpacific @mountainaura
WildlifeAction
People share their wildlife sightings
We Use “Listening” Tools
Participate
…and learned what people liked.
WILDLIFE
Working Together Made It Possible to Integrate Twitter
Twitter Feed On Our Website!
Enrich Programs w/ Social Media
WildObs iPhone App allows people to record wildlife observations on their phone, shows on a map on NWF.org
Study and Test
• Messaging• Content• Platforms
Mix Up Platforms
Improve Internal Communications
Remember What You Learn
Originally uploaded to Flickr by Gutter
So That Next Time...
You Can Apply What You Learn!
#speciesday
Questions? Danielle Brigida
www.twitter.com/starfocus
www.twitter.com/nwf
www.facebook.com/nationalwildlife
